Now that the charges are proven, it will probably take at least a hundred years for Dean Bai to be released. This kind of person is extremely evil and is truly a public enemy. She even dared to plot to steal high-level secrets. If she is released, won't she continue to endanger society?
Dean Bai is the director of the Holy Church Hospital. When the other shareholders of the hospital saw that things were going badly and that it would be troublesome if the hospital was held responsible, they hurriedly sold off their assets.
As a result of the trial, Dean Bai was sentenced to 81 years in prison. This time has some Buddhist meaning and is very suitable for a stubborn person like Dean Bai.
After Dean Bai's verdict was made, the Holy Church Hospital quickly fell apart and was taken over by several buyers. From then on, the name of the Holy Church Hospital no longer existed.
Coincidentally, on the day that Dean Bai's verdict was handed down, the first batch of products from the Su-style Pharmaceutical Factory was successfully produced.
The first batch of products from Su’s Pharmaceutical Factory was the rejuvenation pill promoted by Su Nian.
In order to increase sales, Su Nian had someone shoot several commercials, which were broadcast on major TV stations. The advertising fee investment had reached a huge amount of millions.
However, the sales of the rejuvenation pills were not as good as Su Nian had imagined. Apart from some old patients who had full faith in her miraculous medical skills and had ordered some of the rejuvenation pills early on, no large pharmacies came to her factory to purchase the drugs.
Su Nian was very puzzled by this. You know, she is quite famous now and can be considered a rising star in the medical field. These retail pharmacies should not be so disrespectful to her.
Chu Beichen has been running a pharmacy for some time, and he is well aware of the situation Su Nian is facing.
"Su Nian, are all the sales and promotion staff in your factory newbies?" Chu Beichen asked his wife with a smile.
Su Nian nodded. "Beichen, you're right. We're a new pharmaceutical company. When we were recruiting, we also thought about hiring two experienced salespeople, but those people have been hired by the big manufacturers. The only ones willing to come to our company are newcomers."
"That's right, your salespeople definitely haven't mastered the most critical aspects of sales promotion," Chu Beichen pointed out with a smile.
"What is the most critical link? Quality? Effect?" Su Nian shook Chu Beichen's arm.
"Neither of them are correct. The most crucial link is the kickbacks," Chu Beichen pointed at the pharmaceutical factory. "This batch of medicinal materials only cost a few thousand yuan, but the finished medicine you produced is sold for hundreds of thousands of yuan. Do you think all this money is your profit?"
Su Nian seemed to understand something, "Of course not. The advertising costs, the cost of maintaining the production line, and the daily expenses of the pharmaceutical factory all have to be paid from this money."
"Another portion of the money comes from rebates to retailers, and that should also come from here. I know you may think this is unreasonable, but that's the current market situation. If there are two drugs with similar efficacy, one with rebates and the other without, the pharmacies will definitely stock the one with rebates."
Chu Beichen's words woke Su Nian up from her dream, and she suddenly realized, "Since that's the case, we can't help but do as the Romans do. Let me notify the factory director and have them hold a meeting with the sales department to re-draft the sales strategy."
The result of the meeting was that if Su Nian wanted to be competitive among similar products, the rebate to pharmacies and hospitals had to be as high as 13%.
"Oh my God, it's so much?" Su Nian just felt incredible.
"This is not enough. Let me tell you, in order to get clinicians to prescribe this medicine to their patients, you have to give them a certain amount of rebates. I've seen other pharmaceutical companies set it at 10%," Chu Beichen was also very helpless.
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