Under such circumstances, Su Nian recovered the entire investment in factory buildings and advertising fees in just one quarter.
This is the product operation model. After Su Nian made her first pot of gold, she immediately expanded the R&D team and asked the team to produce corresponding beauty creams according to her ideas.
The beauty products in the future market are classified in a very detailed manner, with day cream, night cream, concealer cream, eye cream and everything else available. This is the requirement that Su Nian put forward to the R&D and design team, requiring them to refine the effects of various beauty products and then strengthen their functions.
At this time, seeing that Su Nian's beauty cream and foundation cream were selling well, other domestic daily chemical manufacturers with foresight began to enter this field.
However, it was too late. Su Nian's products were the first to enter this field, and the effects were quite good. It has already taken the top spot in domestic beauty products.
However, Su Nian did not stop there. She registered the beauty cream as the Yanli series of beauty products. A year later, Yanli Technology Co., Ltd. was officially listed and began to enter the stock market to make money.
Chu Beichen was in charge of another real estate project. For this project, he resigned from his position in the security company. To use a fashionable term at the time, he gave up his public office and went into business.
Su Nian handed over half of the funds she had to her husband.
Su Nian remembered very clearly that the country would soon enter a period of soaring housing prices.
At this moment, after experiencing the sharp rise and fall of coastal real estate prices, people in China have begun to be hesitant and dare not invest too much in real estate.
Chu Beichen took advantage of this cold opportunity and acquired several very good plots of land at a very low cost, and reserved them for preparation for later development.
With the real estate, Chu Beichen took out part of the money to establish Beichen Real Estate Co., Ltd. and officially entered the real estate field.
At that time, people in the capital were not optimistic about Chu Beichen's investment.
Su Nian's beauty product series is clearly intended to make money from women. Although everyone thinks her design concept is too high-end, as long as the products are good, it is not difficult to get them back.
Chu Beichen was engaged in real estate development on a large scale, and everyone thought that he was working in vain.
At this stage, housing in the capital is still mainly allocated.
As long as people have a decent job and work there for a while, they can at least own an apartment by the time they get married. Then they can wait to move to a bigger house.
For many years, wage earners have settled down and bought homes according to this model.
Currently, commercial housing is mainly sold to those who have spare money and have relatively high requirements for housing.
After all, such people are only a minority, which is why everyone is not optimistic about the real estate market.
However, Chu Beichen remained unmoved and continued to acquire plots of land without blinking, with his investment reaching tens of millions.
Some people were already whispering about Chu Beichen, saying that he was a fool and didn't take the money his wife earned seriously, and that he had to throw it all into the water this time.
However, at this time, the stock market cooled down, and after a huge economic crisis, the real estate market quietly warmed up.
As a result of several consecutive policies implemented by the country, the population moving into cities has increased, and the rigid demand for buying houses has suddenly expanded several times.
The sales of the mid-range residential area developed by Chu Beichen in the early days suddenly became hot. Beyond everyone's expectations, Chu Beichen not only made money in the real estate market, but also made a name for himself.
In just a few years, Beichen Real Estate Co., Ltd. has become a leader in the industry.
By this time, Su Nian and Chu Beichen had finally entered the domestic rich list, and their assets had accumulated to a considerable level.
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