Chapter 620 Such a simple reason
After returning from the bank, Li Xu and Zhang Kun bought a safe for Ji Yuanyuan.
However, Ji Yuanyuan had no use for the safe at all.
Ji Yuanyuan directly put all the jewels and accessories into the space.
It was placed on the second underground floor of the castle together with the gold, silver and jade artifacts inside.
Since that day, Li Xu and Zhang Kun have indeed lived in fear for a while.
From time to time, she would urge Ji Yuanyuan to check if the jewels were still there.
This made Ji Ziang often say that they were petty.
After two or three months, Li Xu and Zhang Kun finally calmed down.
However, the two people's brows still could not be relaxed.
After Ji Yuanyuan finished her midterm exams, she realized that the two of them were frowning all day long.
After asking, I found out that it was because of something in the store.
Since the second half of last year, the store's business has been much worse.
During this time, the two of them have been trying to find ways to increase the store's sales and popularity.
We have held many events and it seems to be effective. Every time we hold an event, our sales will go up.
But once the event ended, sales dropped.
We hired someone to make the advertisement, but it seemed like the money was wasted and there was no effect at all.
The two of them are still completely confused and have no idea where the problem lies.
"Tomorrow is the weekend. Can I go to the store with you guys?" Ji Yuanyuan said, "If you want to know where the problem is, you can't figure it out on your own. You have to ask the customers."
Li Xu's eyes lit up when he heard this: "Why didn't I think of this?"
Ji Yuanyuan smiled and said, "Tomorrow I will call Yang Jingyi and Fang Xinyi, and we will do a questionnaire survey and give some small gifts. Then we will know where the problem of our store lies."
After a pause, she asked again, "Is it just the store in City B that has seen a drop in sales, or is it the same in City W?"
"It's all the same. Although the sales in W City and S City haven't dropped as much as here, they have been declining. We originally wanted to open a few more branches this year, but if things continue like this, we'll be thankful if we don't have to close a few." Li Xu said with a frown.
"Mom, don't worry, there will definitely be a way. Let's find out the problem first, and then think of a solution." Ji Yuanyuan comforted.
That night, Ji Yuanyuan called Yang Jingyi and Fang Xinyi.
Neither of them had anything to do on Saturday, so they agreed readily.
Early the next morning, the three of them met at Ji Yuanyuan's house.
Ji Yuanyuan prepared a questionnaire on the computer, and the three of them went to the printing shop.
The three of them first printed fifty copies and took them to the store where Deng Juan worked.
They didn't dare print more, after all, at this time in the morning, most of the people buying groceries were elderly people.
Old people are either illiterate or have poor eyesight.
They may not necessarily fill out this questionnaire.
The three of them got up early, and when they got there it was only eight o'clock in the morning.
They moved a basket of tomatoes and a basket of cucumbers from the store, placed them at the entrance of the community, and began their research.
It really looks like the real thing.
Ji Yuanyuan was responsible for stopping people, Fang Xinyi was responsible for filling out the questionnaire, and Yang Jingyi was responsible for distributing the vegetables.
There are many people coming and going at the entrance of the community, mostly young people.
The three people bravely stepped forward and distributed the questionnaires to the young people.
Their store has been open in this community for several years, so most people in the community know the store.
However, young people were in a hurry to go to work and had no time to fill out the questionnaire.
Ji Yuanyuan had no choice but to stop those older people.
"Hi, I can't read. Just ask me whatever you want to ask." The old lady in front of me smiled kindly.
Upon hearing this, Ji Yuanyuan put away the questionnaire.
"Grandma, we are from the vegetable garden in front. Do you know that store?" Ji Yuanyuan asked slowly.
When dealing with the elderly, you should not speak too fast.
"Oh, I know, I know. The dishes there are very fresh and the waiters are friendly," said the old lady with a smile.
"Then why don't you go to that store to buy vegetables? Are the prices too expensive?" Ji Yuanyuan lowered her head and looked at the vegetables in the old lady's hand.
Obviously bought it somewhere else.
The old lady looked a little embarrassed, but she still said, "I want to buy salt. The store doesn't sell salt. If I go there to buy salt, I have to make another trip to buy salt. It's not worth it. Normally, I would go to the vegetable garden to buy it."
The old lady's words suddenly enlightened Ji Yuanyuan.
She quickly told Yang Jingyi: "Pack more tomatoes and cucumbers for grandma."
The old lady politely declined, but when Yang Jingyi handed over the dish, she naturally reached out to take it.
After seeing the old lady off, Ji Yuanyuan picked up a box of tomatoes on the ground by herself and said to Yang Jingyi and Fang Xinyi, "Let's go back."
Yang Jingyi asked curiously, "Why not ask a few more questions?"
Ji Yuanyuan shook her head: "No need."
This is probably the reason for the decline in turnover.
Back in the store, Li Xu and Zhang Kun were helping Deng Juan sell vegetables.
Seeing Ji Yuanyuan coming back, Zhang Kun quickly stepped forward and took the basket from her hand, saying, "You're back so soon? Why didn't you ask me to move it? Are you tired?"
Ji Yuanyuan shook her head, "Not tired."
Behind him, Yang Jingyi and Fang Xinyi came back carrying a basket of cucumbers.
Unlike Ji Yuanyuan who was calm and composed, the two people were tired and panting.
Li Xu looked at them with some concern and said, "You three little fools don't even know how to call for help. Sit down and take a rest. If Chunli knew that I asked her daughter to move such a heavy thing, she would definitely be mad at me."
Deng Juan smiled shyly and told Fang Xinyi and Yang Jingyi: "Sit down, I'll pour you some water."
Ji Yuanyuan looked at Li Xu and said, "Mom, I think I know the reason. If it were you, and you had no vegetables or salt at home, would you choose to buy vegetables from our store and then buy salt, or would you go directly to a comprehensive supermarket and buy both salt and vegetables?"
Hearing Ji Yuanyuan's words, Li Xu's eyes lit up.
"In the past, there were very few comprehensive supermarkets. People had to go shopping for vegetables and daily necessities separately, so they would go to wherever the vegetables were fresh and cheap. But now, comprehensive supermarkets that sell daily necessities and vegetables can be found everywhere on the street. Although the vegetables in our store are fresh and cheap, the price is not that competitive. People will not make an extra trip to our store just to save a few cents."
Li Xu slapped his thigh and said in annoyance: "Look at my stupid brain. I didn't even think of such a simple reason."
"Now, we either have to make some changes to the price, or we have to transform." Ji Yuanyuan whispered.
(End of this chapter)
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