Shen Qingqing ran over and sat down between Li Xunjin and Li Xunli, who were sitting on the sofa, and craned her neck to look at the things on the table.
The gift box was red and gold, and it contained many different things. There was hardly any packaging. After looking at it for a couple of seconds, Shen Qingqing asked her uncle, "Uncle, is this what you call a gift box? Isn't this just a hodgepodge?"
Li Xunjin laughed and patted Shen Qingqing's head: "These are the items that will be in the gift box. People can choose to mix and match them freely, like some scarves and brooches. You can then sell them together with your Uncle Jingyuan's clothes."
"Oh~" Shen Qingqing nodded to indicate that she understood, and then looked at the design drawings placed next to her.
There were two coats, one long and one short. There were several patterns drawn on the bottom of the short coat. Shen Qingqing asked again, "What's this for?"
Wu Jingyuan immediately said to her, "Qingqing, can you help your uncle persuade your mother? Your uncle wants to make a batch of ceramic buttons and ceramic brooches to match these two clothes, but your mother just won't agree, saying she can't do it."
Upon hearing this, Shen Qingqing immediately turned to look at her mother.
Li Xunli nodded, then said helplessly to Wu Jingyuan, "Brother Jingyuan, it's really not that I don't want to help you. I can make ceramic buttons and brooches, but I can't do it right now. One problem is the materials, and the other is that I'm all alone right now, and I can't supply you with so many clothes!"
Wu Jingyuan also sighed. When they were on a business trip to a city in a neighboring province that specialized in porcelain, they saw this kind of thing and thought that it could be applied to clothing as a bold innovation. However, when they asked about the price, coupled with the long-distance transportation costs, it made him very distressed.
It was only after Li Xunjin mentioned it by chance that he had the idea of collaborating with Li Xunli.
Shen Qingqing picked up the design drawing and looked at it, then handed it to her mother and secretly asked, "Mom, how many of these designs that Uncle Jingyuan drew can you make in a month?"
Li Xunli rolled her eyes at her, annoyed. "Didn't I say? We can't do it without the materials."
“Aunt Zhang can pay for the materials herself and go with you to buy them, so why can’t Uncle Jingyuan?” Shen Qingqing immediately retorted loudly.
Upon hearing Shen Qingqing's words, Wu Jingyuan paused for a moment, then had no choice but to ask, "If I pay for the materials, can it be made?"
Li Xunli was held back by this brat and could only say, "I only have two kilns working right now. I can only fire fifteen to twenty brooches in one kiln. Although buttons are small, there is only so much space to put them. A batch will produce about forty or fifty brooches. From start to finish, it will probably take about a week."
"Brother Jingyuan, you sell at least ten thousand pieces of clothing in a batch. How can I make them for you?"
Shen Qingqing smiled when she heard the number her mother mentioned, then turned to Wu Jingyuan and asked, "Uncle Jingyuan, when will this batch of clothes be delivered?"
"This is a lightweight style of clothing, and it will be released next spring." Wu Jingyuan plans to promote this style after selling the batch of denim workwear-style jackets he currently has.
“Isn’t the timing perfect? My mom will be free until next spring after she finishes her two porcelain orders. Although we can’t make sure all of Uncle Jingyuan’s clothes have ceramic buttons and corsages, we can make a blind box version!” Shen Qingqing smiled slightly.
Blind boxes, a great invention for future generations!
"What does 'blind box' mean?" Wu Jingyuan asked, puzzled.
Shen Qingqing thought for a moment and used the simplest analogy: "It's like a lottery. Uncle Jingyuan, you can make a batch of clothes in different materials and with different corsage styles and launch them. Then, design a few particularly exquisite button and corsage styles, have my mom make them, and you can match them with the clothes. The premise is that they must look better than the other batch of clothes and then display them to attract customers."
"Whenever a customer wants to buy, you tell them that the style is not fixed and they need to pay extra to get one of the styles. Then select the most exquisite one as the hidden style and make the quantity less than the other styles. Also, you can't set up too many of these blind box styles, otherwise they will become too common and anyone can get one."
"You can also choose a theme or multiple color schemes, as long as they create a unique aesthetic when paired with ceramic buttons and corsages. Buying clothes is all about looking good!"
"Hey, what's wrong with your head?! Where did you get such a weird idea?" Wu Jingyuan found Shen Qingqing's words quite amusing.
Even Li Xunjin and Li Xunli looked at Shen Qingqing with great curiosity.
Shen Qingqing blinked, "That's how the picture cards are sold! There are many different picture cards in Little Bear Crispy Noodles. Some of the boys in our class even treated the whole class to Little Bear Crispy Noodles just to collect a complete set of themed picture cards!"
Slapping pictures was a popular game when Shen Qingqing was a child. Later, it disappeared and no one played it anymore. It wasn't until her uncle's second child started elementary school that she discovered that the slapping pictures she played as a child had mutated into something called cigarette cards among the kids born after 2015.
They also did painting when Li Xunli and her friends were young, but back then there weren't many different styles, and they all made their own.
So Wu Jingyuan certainly knew what this was, but he had never thought about his clothing sales method from this perspective.
After thinking for a while, he nodded repeatedly: "Okay, this is a good idea, and the idea is novel. I'll go back and find some people to come up with some new ideas, and we can all pick one together!"
Shen Qingqing didn't forget to find work for her mother: "Things are valued for their rarity, and only those that are made differently are truly desirable."
“Uncle Jingyuan, if you hire those mass-produced, standardized products, people might not be so willing to buy them. But my mom can make them all different!”
Wu Jingyuan laughed, "You're such a clever little devil! You came up with this idea for Uncle Jingyuan, so for that reason alone, your mom will definitely do the order, alright?"
Solving one problem only created another, so Wu Jingyuan couldn't sit still any longer and immediately went back to Shancheng to convene a meeting with his own design team.
After everyone left, Shen Qingqing immediately asked her uncle, "Uncle! Have you registered the sub-brand for Mom yet?"
Li Xunli was caught off guard by this and didn't even have time to react before asking, "What sub-brand?"
Li Xunjin smiled slightly and took out a file folder from his briefcase: "What a coincidence, it's already registered!"
"The name is Xunqing, which is the water radical plus the character for 'search'. Qing means clear and pure. The idea was proposed by Qingqing, so the name must have a part of Qingqing. The brand owner is Xunli, so the character for 'search' must also be included. There are three children, so the water radical was added. It just so happens that all three children's names have the water radical."
"I also had someone make the brand logo; it's all in here. Take a look!"
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