Chapter 175 Heading North



The equipment is advanced, but the advertising is tacky.

If it weren't for the final phone call, it would be such a perfect advertisement!

There's no way around it; that's just how things are these days. You can't get away without leaving a phone number. Otherwise, you won't attract any agents.

Xing Baohua even designed a distributor system.

To quickly recover funds, agents need to pay franchise fees.

There are many drawbacks to using agents. It's okay in the early stages, but in the later stages, manufacturers become very dependent on agents.

If distributors collude to block distribution channels and force factories to reduce profits, factories will either give in or go it alone.

This is bad for everyone. Do we even need to mention Vanke's example? After falling out with the agents, they built their own distribution channels.

Didn't they also fail because of distribution channels?

Xing Baohua's strategy is to sign contracts every three years.

He doesn't seek general agents in every province, but rather city agents.

One agent per city.

Use points as rebate rewards.

One point is awarded for each unit sold. Points are settled annually, with direct cash rewards. Xing Baohua hasn't yet decided on the monetary value of one point.

This approach cannot be used with the largest customer, the postal service; the rebates and rewards are secretly given directly to the salespeople.

The franchise fee for agents is refundable if they decide to quit or switch to another agent after the contract expires.

Xing Baohua can accumulate a lot of cash just by collecting franchise fees.

You can use this money to buy storefront properties in major first- and second-tier cities. Buy now before prices rise.

They use after-sales service as a pretext to increase asset value.

To avoid falling out with the distributor, it's good to have a showroom.

As more and more products are released, we will need to showcase them to users one by one.

The showroom can be used as a flagship store.

Users can purchase from the flagship store or from authorized distributors.

If a regional distributor goes out of business, the flagship store can immediately take over the distributor's business.

Xing Baohua's points system is prone to causing cross-selling. In fact, it can cause problems even without a points system, and the problems can be quite serious.

With production capacity falling behind and distributors operating in a chaotic manner, it's no wonder there's cross-selling.

Due to production issues, a scarcity marketing strategy is inevitable. This is not an intentional act, but rather a result of production simply not keeping up with market demand!

As for cross-regional sales, Xing Baohua neither can nor wants to manage it.

First, he lacked manpower; second, he lacked funds; and third, he didn't have enough products to support his store.

We can only rely on distributors to quickly capture the market first.

In the later stages, we need to cultivate agents and enable them to rely on the factory.

As for major postal and telecommunications companies, forget it. It's already good enough that they don't charge you an entry fee. Just make a profit from the price difference. Don't try to outsmart these giants; you can't win anyway.

Before the family splits up, just be obedient and do as you're told.

With Director Wang's animation filming almost complete, only the final part remains.

Xing Baohua took some time to look at it, and it was generally good. If the graphics card is developed, he'll find an opportunity to remake it in 3D.

It might cost a lot of money, but money is money, how can you earn it if you don't spend it?

I discussed the timing with Director Wang. If he can't make it back from Beijing, I'll have him cut it out directly and keep it safe. We'll discuss it further when he gets back.

If he has time to rush back, he can watch the editing, which will allow him to follow Xing Baohua's train of thought and save him trouble.

This time, Xing Baohua brought a large team, including Grandpa Li, Wang Weibao, four members of the band, and Zou Wenjuan, the main character of this trip.

This person has gotten to the point, wearing a hat, mask, and scarf. You'd think they were a Muslim follower. They're bundled up so tightly!

I got a sleeper berth directly through connections with the performing arts troupe.

The journey of a day and a night will not be too tiring.

The four young men in the band were very excited when they learned they were going to be on the Spring Festival Gala. They chattered excitedly.

They stopped playing cards. If Wang Weibao hadn't coughed a few times, these guys would have kept making a scene for who knows how long.

Grandpa Li was organizing Zou Wenjuan's sheet music, looking at which parts still needed to be revised.

Zou Wenjuan leaned on Xing Baohua's shoulder, as if to rest.

The girl finally understood what her father had been nagging about those days. Plus, with Granny Wang frequently coming to her house to discuss things with her family, she had also come to understand to some extent.

Her father always believed that Zou Wenjuan and Xing Baohua were in a romantic relationship.

This is a huge misunderstanding.

Find an opportunity to talk to your father and tell him that Xing Baohua has a legitimate partner.

Who knew that this unreliable father would actually say that he could try to win it over, that there was still a chance?

I was so angry I didn't know what to say.

Looking at his angry daughter, Mr. Zou sighed repeatedly.

She added, "Actually, being a third aunt isn't so bad! His family business is so big, it has to be divided eventually."

The older generation's mindset is too strong, actually driven by vanity. They probably just want to use Xing Baohua as a connection to rebuild their family business.

It is said that the eldest branch of the family has returned two old houses.

Unfortunately, Zou's father didn't have the chance to have another child. According to the older generation, their branch of the family was considered to be born out of wedlock.

They had the lowest status and didn't get a share of the family property.

Logically speaking, after the hardships endured by the older generation, they shouldn't let their own daughter repeat the same mistakes! Even if she has children in the future, they will be born out of wedlock.

His father actually said, "Isn't there something else abroad? That kid knows a lot of foreigners. He can give you a house abroad, and you can live your own life. You can even take care of your kids."

If he's too busy with work to take care of the children, he and Zou's mother can go over and help.

Zou Wenjuan was so stunned by his series of theories that she forgot she was angry.

It would be a lie to say that Zou Wenjuan had no feelings for Xing Baohua.

This guy is great in every way except for his looks.

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