They started a price war right from the start. Who is it? So aggressive?
An old acquaintance, Ericsson.
Motorcycle manufacturers followed suit, joining the price war and selling off their inventory.
The Japanese devils came in a series of photos.
Most prices are around 800-1100.
Only Xing Baohua's two-way pager remained high up. It hadn't dropped five thousand.
Even so, you still can't get your hands on one.
The happiest person is still the head of the mail order department, no matter how much your equipment costs. Even if you give it all away for free, I won't lower my service fee.
Goodness, the market is flooded with pagers from all sorts of brands!
Newspaper ads, television ads. Even shopping malls and post offices advertised.
The advertisements were all printed paper, the kind that cost one cent for three sheets.
When Xing Baohua got angry, he also started doing advertisements.
He'd already outdated flyer-style ads; he'd go straight for fluorescent wall advertisements.
The kind where the entire wall is covered, with the back illuminated by fluorescent lights.
On one side are product renderings, and on the other side are promotional photos of the products that Zou Wenjuan represents.
Let's see who beats whom?
Many agents called Xing Baohua, asking if he could also represent other products.
Xing Baohua didn't make any demands. Since his supply couldn't keep up, it wouldn't make sense for the distributors not to sell other products!
Xing Baohua has already given his word, and the distributors are overjoyed.
Using the guise of a rice distributor to negotiate with those manufacturers?
Currently, rice products have the most comprehensive distribution channels, and leveraging these channels is the most effortless approach.
Those foreign product manufacturers were worried about developing distribution channels, and this is a godsend.
They're actively contacting rice distributors. It seems like these guys have all agreed that anyone using their channels has to pay a distribution fee!
The foreign businessmen were completely bewildered.
They've done thorough research before launching a price war in the domestic market, especially on rice distribution channels.
Xing Baohua, that scoundrel, collects agency fees from his agents, and he does it through an auction process.
How come things are reversed here?
In fact, these foreign businessmen had just arrived and were eager to enter the market, so they hadn't yet figured out Xing Baohua's marketing strategies.
His model is to attract agents through direct advertising, not customers.
If one or two companies were to follow Xing Baohua's model and advertise extensively on CCTV, it might attract the attention of potential agents, leading to discussions about cooperation. Foreign businesses could then seize the opportunity to demand agency fees, potentially resulting in a successful deal.
But now that they are actively seeking out Xing Baohua's agents to represent their products, they are at a disadvantage.
Do you have ready-made channels, the kind where you can sell as soon as the goods arrive? Or do you want to spend time and effort developing your own distributors?
Motorcycles was the first to pay the agency fee. After all, Xing Baohua's distribution model was already in place. Quickly dumping inventory was the key.
There are currently four types of mobile phones on the domestic market.
Xing Baohua's rice fashion, Motorola's half-brick, Nokia's half-brick, and Ericsson's medium-sized mobile phone.
Ericsson has the best relationship with the central post office, and they go directly through their post office channels.
Nokia sells through department stores.
Motorcycles travel on all three sides.
The motorcycle's business team has clearly stated that their products are outdated, and if they don't develop new products to compete with the rice brand...
Their outdated products will only lead to sluggish sales, which is the last thing motorcycle manufacturers want to see.
Currently, a half-brick phone, plus service fees and number copying, costs around 16,000 to 18,000 yuan. The most expensive item is still rice, which costs around 20,000 yuan.
Nokia was the first to drop below 10,000, followed by Motorola.
Ericsson is in the middle. The only one whose price hasn't changed is the Xiaomi Fashion Phone.
In Xing Baohua's words, "The distributors have paid so much money, they have to hold on for a while to get their money back."
However, there are very few individuals on the market who can afford to buy a mobile phone.
Even if Xing Baohua lowers prices, the customer base will still be small, so it doesn't matter whether prices are lowered or not.
He mainly deals with company business now.
Actually, even without Xing Baohua saying it, all those agents are shrewd and have connections behind them.
Xing Baohua told them not to panic, that stabilizing prices was the key, and that the price of the rice phone would only drop after the next generation was released.
As long as those foreign manufacturers don't steal Xing Baohua's orders, everything will be fine.
Next, we'll see how Changhong fares. Once this troublemaker makes its appearance, it's sure to overturn those foreign manufacturers.
The cost is so low in China! Xing Baohua has already prepared the cheapest cost package for them, with a cost price of just over two hundred.
Selling goods at a market price one hundred lower than the lowest will definitely make those with higher prices complain bitterly.
Don't tell people about brands; just buy whichever is the cheapest.
Otherwise, Pinduoduo wouldn't be thriving with such terrible and low-quality goods. People flock to buy from it as long as it's cheap.
When it comes to price wars, Xing Baohua has never been afraid of anyone.
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