The biggest investment in health supplements is not in research and development, nor in raw materials and distribution channels, but in advertising.
Xing Baohua recalled that in his later years, there was a health product company that made more than 70% of its profits from advertising alone.
Even so, they still made hundreds of millions.
Xing Baohua had no intention of being a dishonest businessman, so he required that the researchers in biopharmaceuticals use only genuine ingredients in their formulations.
It must also be effective.
This puts them in a dilemma between pharmaceuticals and health foods.
Strictly speaking, it's a medicine, and it needs to obtain approval and a batch number from the drug regulatory authority.
Going through the pharmaceutical process takes too long. And it might even require you to submit clinical trial reports or something similar.
Once you get into this phase, it goes against the idea of making quick money.
Money makes things easier; the initial investment was only a little over ten million, and most of the venues were already in place.
Shenzhen originally had very favorable policies for foreign investment, coupled with well-developed industrial zones.
It was like moving in with just your bags; they provided Zhao Shanhai with Hong Kong management personnel.
Workers are recruited locally, but as for the bottling production line? There's no time to order a custom one, so we have to buy a second-hand one.
It's still Japanese stuff; the world's largest market for used equipment is in Japan right now.
The continuous appreciation of the Japanese yen has dealt a blow to Japan's domestic industries.
Not only have workers' wages increased instead of decreased, but the prices of raw materials and sales have continued to fall, leading to an increase in various costs. Not only are they not making money, but they are also heavily indebted.
Those with some money or foresight would dismantle and sell the equipment to raise funds for real estate investment.
Given this market situation, it's amazing that Xing Baohua's business with the Japanese side managed to survive and even make a profit. Who knows how anyone could do that?
The big factories are placing orders like crazy, and not only have the prices remained the same, they've even raised them.
This is outrageous! Xing Baohua was extremely frustrated.
If any of those big factories wanted to acquire him, Xing Baohua would have sold immediately. But they insisted on paying high prices rather than buying his parts.
Even Xing Baohua couldn't understand it.
Xing Baohua instructed Zhao Shanhai to use a food license for the health products first. He stressed that they must not be sold as medicine and that quality must be guaranteed.
We also asked a professional team in Hong Kong to design the product packaging and other aspects.
The sons of the shareholders heard that Xing Baohua had started a biopharmaceutical project, but they didn't understand what was going on.
Several people came to ask Xing Baohua about the situation, wondering what was going on.
Xing Baohua told them that Huahong's third major industry was about to be born, which was a hen that had been laying golden eggs, no, a rooster.
Seeing that Xing Baohua spoke with great confidence, he stopped asking questions and decided to observe the situation first. If it was just a waste of time, his financial power would be restricted.
Look at the recent investments; the money's been spent like crazy. These shareholders are so afraid Xing Baohua won't have enough money that they're trying to raise funds from them.
Xing Baohua was preoccupied with sales plans in order to pave the way for health products.
He wanted to prepare two advertising plans, as Southern Metropolis Daily was more familiar with Hong Kong celebrities.
Xing Baohua plans to find two veteran actors to be the product's brand ambassadors, and also shoot some TV commercials and photo shoots.
For the northern regions, we'll use Chen Guangtou's father, the old man who played Huang Shiren in the past. We'll also use Ge You's father.
I suddenly realized that these two mostly play villainous characters. They're never playing good guys?
That's precisely why their performances were so realistic, leaving a deep impression on the audience.
Especially Mr. Chen, when he performed Huang Shiren in the J team back then, there was a little soldier in the audience who was so immersed in his role that he got into the role.
They immediately stood up and shouted, "Down with the dog landlord!"
Pull the bolt to fire, and aim.
If the instructor hadn't tackled the soldier in time, there wouldn't have been Chen Guangtou, the patriarch of comedy sketches.
There were no TVs back then, otherwise many people would have smashed them.
Xing Baohua has established rice sales channels. They're available in every city across the country.
The original plan was to re-establish a network of agents, so the first step was to advertise and announce that we were looking for agents.
This is a new factory, and it's not well-known.
Since other people don't know about its effects or anything, it's unlikely that you can recruit many agents.
This means we can't operate like rice distributors.
Fast-moving consumer goods are all about speed.
We will still utilize the channels of rice distributors.
Call the nine big tigers to a meeting in Hong Kong, and take the materials they compiled back with you.
Previously, there were eight tigers. Didn't Geng Ling, the sister-in-law, ask Xing Baohua to help her boyfriend find a job?
They came from the same background as the Eight Tigers; they were decisive and ruthless on the battlefield, and they also conquered territory in the business world.
Each region continues to buy houses and build boutiques and after-sales service stores.
Calling them over was purely for help, but of course, it wasn't for free.
Xing Baohua will set aside a sales fund for them. Since Huahong is paying for it anyway, it's a good thing for their own people to earn more.
After the nine tigers arrive, we'll first have a big feast. After they rest, we'll train them at the company the next day.
Tell them how to cooperate with the rice distributors.
Let them tell the distributors that Xing Baohua has brought them money.
All you need to do is register a small company and hire sales staff.
Shops, pharmacies, and convenience stores ran around with flyers.
Coupled with its strong advertising advantages, it has flourished everywhere.
We support organizing on-site activities, and the expenses for these activities will be covered by the health product factory.
We invited elderly local traditional Chinese medicine practitioners to hold a discussion with the community.
Everyone who comes to the meeting receives a small gift, such as a towel, a plastic basin, or laundry supplies.
In some places where these daily necessities cannot be transported, they will be given three kilograms of rice and ten eggs, etc.
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