After her children brought her back from the hospital, they prepared for her funeral, taking good care of her with delicious food and drinks. In fact, the old lady could hardly eat anything, only drinking some porridge cooked with spring water.
The elderly woman, who was bedridden, was thought to have only a few months left to live, but surprisingly, she was able to get out of bed and walk around a few months later.
Goodness, that sounds incredibly convincing. But nobody would believe something they've never actually seen!
There were more than a dozen such cases, making it hard not to believe. So people from the surrounding area started coming to collect water one after another.
Regardless, many locals believed it.
Xing Baohua launched two types of water: purified water for 50 cents and mineral water for 1 yuan.
They're all 500 ml.
The water they sell is almost as expensive as beverages; a bottle of orange juice costs only 50 cents, and it's chilled. You can even get 10 cents back if you return the bottle.
Of course, the volume in milliliters is different, but it's still a bottle of water.
Xing Baohua believes that only a high price can reflect the value of a brand.
After all, the source of longevity is located next to a longevity village, so it can be somewhat associated with longevity.
The primary sales channels are airports, train stations, and upscale hotels.
The train station is the worst place to sell. Others sell at high prices, but they buy cheap goods. If you sell at a high price there, no one will buy. If you sell at a low price, the snack vendors at the train station won't help you sell.
The approach is correct. Even if it doesn't sell well, we still need to promote the brand and let people know about it.
In the initial sales phase, prices were uniform nationwide, and profits were settled based on rebates based on the amount of goods purchased.
The water in question is just a brand name; it's essentially filtered purified water.
The health products were still the same few items, nothing had changed, but as Xing Baohua's marketing plans were rolled out, they did attract a group of retired elderly people to line up.
Even if you don't sell anything, you should still get an egg or a towel or something.
As long as this stuff doesn't make you sick, it's all thanks to the salesperson's hype.
Each agency has a professional team to follow up and visit customers, keep records of customers with large usage, and occasionally organize them to participate in lectures, dinners, cultural tea parties, and the like.
Whenever there are cultural and artistic tea parties with performances, some new customers are invited to watch. These new customers are attracted by the small gifts.
"Sir, look, that lady up there has the same problem as you—leg pain and difficulty moving. But ever since she used our product, look at her! She performs at every event now, and she's young again!" The salesperson will definitely use the same script to guide the customer.
Are there real-world examples of people not buying the product?
Even in the later follow-up visits, some simple physical examinations are organized.
With such a marketing strategy and the bombardment of advertisements from the central government, how could the product not be good?
If our product isn't effective, how can we get featured on CCTV's channel? If our product isn't good, how can we win a provincial award?
Money comes in like a gust of wind; it's so easy to make.
Zhao Shanhai laid a very good foundation for Xu Shuai, so he basically didn't need to worry about anything.
That evening, after Xing Baohua and Xu Shuai finished dinner, they were preparing to return to their hotel to rest.
Xu Shuai hesitated for a moment before trying to speak.
Seeing his expression, Xing Baohua knew that he really needed help with his personal matters. Besides, they had known each other since childhood, and Xing Baohua knew Xu Shuai very well.
"What's the matter?" Xing Baohua asked directly.
"I'll lend you some money!" Xu Shuai said.
"How much?" Xing Baohua thought to himself as he reached for his wallet that he rarely carried cash these days, and even if he did, it was very little.
If it were a few hundred or a thousand, Xu Shuai wouldn't have hesitated to ask Xing Baohua for it.
"Two hundred thousand!" Xu Shuai said.
“Why are you suddenly using so much? Make an appointment with the bank when they open tomorrow. Are you in a hurry? If not, I can write something, and if the factory has that much cash, we can temporarily transfer it to you,” Xing Baohua said.
"I want to buy a house here and settle down!"
Upon hearing this, Xing Baohua put his hand on Xu Shuai's shoulder and smiled, saying, "Shuai Shuai, you're only here temporarily to help Zhao Shanhai look after the factory. Are you going to go back when he returns? It's not like you're going to work here for the rest of your life." Xing Baohua said seriously.
“I know, I just want to settle down here. I’ve asked about a few new apartments, and they’re all around 80,000 to 90,000 yuan per square meter. With some renovations, bedding, appliances, and such, 200,000 yuan should be enough.” Xu Shuai said, raising his head but not daring to look Xing Baohua in the eye; instead, he looked up at her.
"If you stop working here, who will live in all this stuff?" At first, Xing Baohua thought Xu Shuai was interested in buying an apartment, and she was quite happy.
But the tone and voice in his words didn't sound the same as before.
When asked tentatively, Xu Shuai replied, "She lives here!"
"You found Liu Juanjuan?" Xing Baohua asked in surprise.
This was also a source of pain for Xu Shuai. After Xing Baohua's career took off, he rarely cared about his brother. Xu Shuai had assumed that Xing Baohua and Liu Juanjuan had lost contact after their breakup.
They managed to get in touch and wanted Liu Juanjuan to move far away and settle down in this bustling city.
As a brother, I support him. I also support Xu Shuai's actions as a man.
“If you’re going to buy something, buy something good. Two hundred thousand might not be enough. I’ll give you five hundred thousand, and you don’t have to pay it back. Just treat her well,” Xing Baohua said generously.
"No need, you've already treated me very well, I can pay you back slowly," Xu Shuai said.
"I remember Liu Juanjuan was transferred to the provincial office, right? Did you go to see her?" Xing Baohua was curious about the development between this guy and Liu Juanjuan.
"I looked for her, but she wasn't there. She only worked for two days because she couldn't stand the gossip and pointing fingers. And that damn office manager actually made her drink with clients and said some really nasty things."
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