During this period, Changhong, through technological and quality improvements, coupled with after-sales service guarantees, became a leader in the domestic television industry.
Don't be fooled by the fact that it's a joint venture with Changhong to build a factory; the LCD panel technology belongs to them.
It's still a monochrome screen; Xiaomi only provides the motherboard, ICs, power converter, and signal integrated processor.
But we are still a very, very long way from achieving true color LCD displays.
Sharp began developing LCD technology in the 1970s, and after continuous accumulation, it was not until the early 1980s that TFT-LCD technology was developed.
If, like Xing Baohua, they used monochrome displays for computer screens to create a buzz or reduce screen size, perhaps the Japanese could have widely adopted this approach.
But the Japanese were focused on color accuracy, and their promotion was only in a small-scale trial phase. With low-cost CRT monitors dominating, LCDs were just the initial stage of research and development. Without a technological breakthrough, they wouldn't invest heavily in research and development.
The biggest drawback of TFT LCDs is that they are basically invisible in sunlight.
The LCD screens produced by Xing Baohua in collaboration with Changhong are used in many of their rice products. Even with bright backlighting, they are still invisible under direct sunlight. Furthermore, to reduce screen power consumption, the backlight brightness is generally set to a minimum.
LCDs still have another 30 to 40 years to go, so starting now is just the right time.
As for the technology?
It's impossible to buy them; we can only continue research and development based on existing technology.
Xing Baohua has money, and he also has people.
Only Changhong has the production line for the relevant technologies, which is also the most direct route.
Li Xiangyang would rather expand production than have his own rice production line.
Actually, I'm still worried about future competition between rice and Changhong.
The domestic television industry previously experienced explosive growth. In many places, projects were launched all at once to contribute to the local economy.
Being able to produce is one thing, being able to do it well is another, and those with R&D departments are able to survive.
Therefore, many TV brands disappeared from the market later on.
When Xing Baohua was considering getting into television, he had someone investigate domestic and international television sales and production materials.
I was surprised to find that there are 115 lines in China, covering almost the entire country!
What Xing Baohua didn't expect was that these more than 100 production lines actually reached an annual output of 16.63 million units in 1985, surpassing the United States and second only to Japan, making it the world's second largest producer.
By the end of this year, the annual production had reached an astonishing 190,000 units, making it the world's number one producer.
Then there is another important question.
Sale!
Due to limitations in structure, price, and consumer spending power, the penetration rate of televisions in China remains very low.
There's not enough domestic market to absorb all these TVs, so the only option is overseas.
The larger the manufacturer, the more astonishing their annual output; Changhong alone produces around four to five million units. Besides consuming a portion domestically, sales are also quite good in Southeast Asia and South America.
“President Li, go back and discuss it with President Ni. We can provide you with a share of the rice ecosystem. I need the production line, and the rice needs to have its own brand and R&D capabilities,” Xing Baohua said to Li Xiangyang.
“Okay! I’ll report to President Ni when I get back. Brother, I think we should join forces to create a brand to fight against the Japanese. That way, we can show our advantages,” Li Xiangyang said.
Xing Baohua shook his head again and said, "Whether it's production volume or quality, even if we join forces, we can't compete with Sony. Not to mention the brand, which is something deeply ingrained in people's hearts."
Li Xiangyang pondered Xing Baohua's words for a moment, then nodded in agreement.
Brand effect: all other things being equal, everyone will choose a well-known brand.
This is a deep-rooted obsession, firmly ingrained in one's mind.
Xing Baohua didn't follow in Li Xiangyang's footsteps much in terms of the rice and television industry. It wouldn't be good to say too much, after all, Changhong has its own R&D capabilities.
If rice follows the traditional route and focuses on televisions, it can only capture a small market share. It's impossible to squeeze out a behemoth like Sony. Not only Sony, but even Toshiba, Sharp, and Panasonic can't squeeze it out.
The Japanese started developing LCD technology and accumulating experience in the 1970s. Now it's almost the 1990s, and we're still more than a decade behind them in terms of technology.
If you want to overtake others by taking a shortcut, you have to spend a lot of money and concentrate your technical resources on tackling key problems.
They specialize in technical work and cutting-edge technology.
Xing Baohua felt it was necessary to give rear-projection and plasma TVs, which had only been around for a short time, a chance to shine.
Only in this way can the price be raised, and it will also appear high-end.
Traditional fluorescent screen TVs have never gone up to 40 inches.
The future belongs to large screens. Therefore, Xing Baohua abandoned CRT and focused his efforts on LCD.
After having dinner with Li Xiangyang, Xing Baohua returned to the hotel.
He didn't know that someone had been looking for him all day.
Zhao Leling was tricked for no reason, and she was determined to get revenge.
Besides, that's over 30,000 yuan! That's no small amount; we have to find Xing Baohua and get it back.
The only way to find Xing Baohua was through Su Ya. He hadn't seen Su Ya from noon until night, and asking around hadn't yielded any results.
Fortunately, someone saw Su Ya in the study room that evening, so they brought Zhang Jie, Qian Rongbin, and two of her roommates to find her.
They didn't disturb Su Ya for the time being, just wanted to see if her boyfriend from the University of Hong Kong would show up tonight.
It wasn't until the dormitory was about to close that Su Ya was seen walking out of the school.
Upon arriving at the school gate, he saw Su Ya already getting into a luxury Mercedes-Benz. So he quickly led his people to her car.
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