After listening to Xing Baohua's explanation, Lu Yafei asked, "Are we going to import drugs? The domestic approval process takes a long time?"
"Domestic qualifications are simple, and they are not for import, but for export."
"Export!" Lu Yafei exclaimed in surprise. This is difficult; can domestically produced medicine fetch a good price abroad?
“You just need to arrange for people to handle the sales training and advertising, and I’ll take care of the rest. I’ll personally fund the markets in both countries. You get four, I get six.”
Upon hearing this, Lu Yafei laughed and nodded vigorously. Xing Baohua personally led them to play, and a 40% share was quite a big deal. Look at Xing Baohua's other partners, none of them had a 20% share.
No, Lu Yafei thought Wei Laisong had a lot of influence. Of course, she wasn't stupid; a significant portion of the 40% share would soon belong to Wei Laisong.
"After registering the company, we started recruiting. There are a lot of people in Japan. We recruited senior marketing talents first, and we were willing to pay more. Then we used the strategies I wrote to train them, and let these marketing people continue to train others."
Wang Dalu, who was standing nearby, asked curiously, "President Xing, what aspect does this training mainly target?"
"The main focus is on health. Of course, during the training, we also need to do some extensive advertising. Don't be afraid to spend money in the early stages. Flyers, brochures, magazines, newspapers, TV, radio, etc., we need to put them all on the ground, bombarding them with ads seven days a week."
Wang Dalu asked again, "President Xing, I feel like what you're doing isn't to build a reputation for the product, but rather to cover up, to conceal the special nature of the medicine."
Xing Baohua smiled and nodded at the other person, then turned to Lu Yafei and asked, "Your younger brother is quite good; he gets to the point. What's his name again?"
“Wang Dalu, 'Lu' means road. I also studied marketing,” Wang Dalu said, slouching slightly.
"What I bought wasn't medicine, it was health supplements. They can be produced with the food bureau's certification. This stuff is marketed as safe, ineffective, and highly profitable. It won't kill you, but it doesn't really do any health benefits. Several regions in Northeast China have already started artificially cultivating ginseng. I had someone inquire, and it only costs 18 yuan per jin (500 grams). One mu (667 square meters) can produce about 1,800 jin."
I'll have someone go and buy the ingredients. Our site is located in southern central Shandong, using mountain spring water as the main ingredient, and then adding goji berries from the west—we'll make a whole ginseng health tonic.
Lu Yafei and Wang Dalu were both stunned as they listened to Xing Baohua rambling on.
In this light, Xing Baohua's tactics on the Third Brother were rather elegant, but using them on Japan and South Korea would be rather despicable.
Whether ginseng that costs 18 yuan per kilogram works or not is another matter, but just hearing the price makes it seem like it won't be effective.
Xing Baohua has experience in producing health products in Pengcheng. He can have Pengcheng do the manufacturing first, and it will be quick to set up a factory and get the equipment here.
The health supplements manufactured under contract are tested for pharmaceuticals, but they are not medicines; they are marketed as health supplements or beverages.
After finishing, follow the same routine as Sanzhu: add ginseng and goji berries to replenish qi and kidneys, and you won't get out of breath while exercising.
Japan and South Korea also recognize the value of traditional Chinese medicine, as it reflects a significant part of our culture that is deeply ingrained in their minds.
It's good for replenishing qi and kidneys, improving stomach and digestion, etc. In short, if you have any health problems, drinking this stuff will work wonders.
As for the cost?
That's absolutely outrageous; water costs extra per ton, saccharin costs extra per ton. Xing Baohua plans to use ginseng that costs 18 yuan per pound for two years.
As long as the ingredients can be detected as containing ginseng, that's fine.
As for other things, adding some protein powder or something similar should be enough.
In Xing Baohua's opinion, the most expensive cost should be the packaging box; the box alone is worth less than the total cost of ten bottles.
With such exquisite packaging, it must sell for three to five hundred yuan, right?
With profits of several hundred times, if managed well, it's faster to make money than to rob a bank.
Xing Baohua didn't discuss the cost issue with the two of them. He was in charge of cost operations, while Lu Yafei was in charge of sales and training.
"We aim to open up the market in all cities and prefectures of Japan and South Korea within six months. We'll invite experts to conduct free clinics, and have graduating nurses and doctors set up stalls in communities to provide free blood pressure and blood sugar measurements, simple personal checkups, and the like. We'll just trick them into buying our products."
As Xing Baohua spoke, he began to teach some distribution operation techniques. When it came to serious matters, Wang Dalu quickly took out a cigarette case from his pocket, poured the cigarettes onto the coffee table, tore open the cigarette case, and prepared to take notes.
Xing Baohua felt a chill and asked Xie Yingying to prepare some paper for the other party.
"Let's organize a health seminar this weekend, and find someone eloquent to host it. We'll give out small souvenirs and such, focusing on local sales. How to sell it? For example, a health supplement originally priced at 399 yuan a box, we'll offer a course of treatment for 299 yuan on the day of purchase, and three courses for 199 yuan. Ideally, we'll limit it to 100 people. This will put some psychological pressure on them, making them feel like they won't get this opportunity again."
It's not just Chinese people who are greedy for small gains; it's the same all over the world. A hundred spots can be snapped up in a frenzy, and those who don't get them have to be told that the next health conference will be held, and they can register in advance. This way, we have our clients' addresses, family information, and other data.
Then, flyers were delivered to these addresses. These specially delivered flyers also required a strategy; a scratch-off area was used for coupons, such as discounts of 100 or 200 yuan. The goal was to make them feel like they were getting a great deal and want to buy quickly.
With the added boost of advertising blitzes, our health supplements have no choice but to survive. He painstakingly explained some of his previous marketing strategies, showing the other party some written terminology and incentive program plans.
The biggest expenses here are advertising and human resources; the rest are relatively inexpensive.
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