When Xing Baohua learned about this, he was indeed helpless, blaming himself for not explaining things properly.
Despite incurring significant losses, the platform attracted traffic, leading many to register online and link their bank cards.
Currently, all supported bank cards are from the shareholders' banks, and credit cards are also supported, as long as they have the Visa and Mastercard logos, they can be linked.
Among car buyers, some were happy, and some were disappointed. Those who were disappointed blamed their bad luck, saying they got discounts of 70% or 80%.
Xing Baohua asked the back office to adjust the random discounts, with the lowest discount being between 75% and 80%.
That way, we'll lose less.
After attracting a surge of traffic, discounts are adjusted based on the popularity of various products. Once the popularity subsides, adjustments are made again to attract another wave of traffic.
They've spent three or four hundred million yuan in total, and π Payment's registered users have barely surpassed ten thousand. The losses are somewhat disproportionate to the expenses, although most of the losses are due to the price difference on the car side.
Xing Baohua wrote a separate report for this purpose, which was then submitted to the board of directors and excerpted for all directors to review.
I would like to personally apologize for the significant losses incurred during this event due to insufficient coordination and planning.
If Xing Baohua doesn't take the blame, someone might point out at the next board meeting that three or four hundred million US dollars have been burned in less than a month, and even bankers can't withstand such a waste!
The shareholders may not target Xing Baohua, but one of Lao Sun and Mitsui Fujisaburo will have to step down.
Xing Baohua is very comfortable using these two people, and if he hires another one, they may not get along.
Xing Baohua took the blame, so the loss was borne by him, and no one dared to cause him any trouble. Even if they did, they could only complain a few words.
Old Sun and Mitsui Fujisaburo knew that Xing Baohua had taken the blame for them, so they came to thank and apologize, saying that their subordinates had found a loophole that they had exploited.
Xing Baohua said it was fine, consider it a perk for the first batch of employees. If anyone finds another loophole, they can try it. Afterwards, just let the company know, and they might even get a reward.
Afterwards, Xing Baohua held a small meeting with his two key figures to discuss how to increase registrations and bind customers using sticky methods.
To brainstorm ideas, Mitsui Fujii called all the people in his department together to come up with a solution.
Ten thousand registrations have been made; it's a disservice to the tens of thousands of computers used by the Japanese every year.
According to export data, over 30,000 of the Guangda Rice series computers were exported to Japan. Adding in other brands and domestic brands, the total number is conservatively estimated at over 100,000.
As time goes on, the number of computers used will increase exponentially, with approximately several million units consumed each year.
The beginning is always the hardest; we need to guide users to use π Pay for consumption!
They've already mastered the model. They're not limiting themselves to JD.com's urban areas, but expanding to other cities. They'll have ten sales elites, and each of them will recruit ten people, divided by region, with each person leading ten new recruits to promote the business in other cities.
We can't let them promote it in the current way; we need to coordinate with publicity and offer significant discounts.
Xing Baohua suddenly had an inspiration and copied the pattern of cutting once and then slashing once.
So he wrote a mind map template on the whiteboard, had his employees write it down, and then created a set of marketing dialogue language for them.
"For a 'cut-the-discount' price, if a user finds ten new people to register for π Payment, OK, then the discount will be reduced to 90%. Theoretically, if a customer finds 90 new people to register, he can get a 90% discount. That's how most people would think, right?" Xing Baohua said, pointing to the 90 customers he had just written down.
Seeing the large number of people registering, Xing Baohua wrote the numbers for 8-5 discount on the whiteboard and said, "When we reach 20 new user registrations, will we have reached the 80% discount? Our backend will prompt you to ask a friend to make a purchase using π payment to proceed to the next discount stage. If no friend makes a purchase, the system will calculate based on the 80% discount."
Following this logic, if a user wants a 90% discount, they not only need to invite 90 new users to register, but also need to invite 50 people to make a single purchase through π.
Xing Baohua didn't resort to that unethical slashing tactic. Even if you invited thousands or tens of thousands of people, you might not be able to cut a single cent. That's not promotion; it's just playing with people.
In business, integrity is key; don't act like you can't handle the game. If you're going to burn money, you have to show it with sincerity. Xing Baohua lost three or four hundred million US dollars, and nobody complained.
But users are happy; they are gradually becoming more confident in π payment, thinking that there are still such big fools in the world giving away benefits and subsidies.
Everyone has a tendency to be greedy for small gains. Moreover, this positioning is also out of necessity, targeting only people with a moderately prosperous level. I believe that with time and with a lot of money being spent, the light at the end of the tunnel will come.
Of course, we can't rely on just one type of game to attract registrations. We need to find some small commodities and daily necessities to stimulate consumption by offering a 10 RMB shopping option, which can be considered as a small part of our shopping experience.
Let these elites compile the copy, hand it over to the backend technology team, and change some of the gameplay.
To boost sales of computers and tablets, we negotiated several sales volume plans with several Japanese distributors. This was a hard target; if a distributor sold 1,000 units, the manufacturer would replenish the stock by 1,000 units.
Moreover, the supply of goods is being replenished through resource allocation. Instead of constantly claiming that there is no stock, we will not hold any events. This time, the supply has been opened up.
The prerequisite is to cooperate with π Payment's promotion. When purchasing rice-related computers, tablets, mobile phones, pagers, and home appliances, you can register as a π Payment member on the computer provided by the agent and purchase any goods at a discounted price through π Payment.
With a computer, users can shop online from home and then pick up their purchases at a physical store.
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