Rice appliances started late, but by leveraging the sales channels of rice mobile phones, they can be sold all over the world.
Brand value is brought out in this diversified way.
Compared to established home appliance retailers, we can't compare in terms of accumulated experience and expertise. Many people have already formed a brand in their minds, and it's very difficult to change their minds unless they experience the changes that technology brings, and how it changes their habits and lifestyles.
Large household appliances like rice are currently expensive, mainly because they come with misleading "smart" features that allow for remote or voice control, offering a novelty and convenience for everyday use.
Of all the smart home networking solutions, only that one is actually real.
Expensiveness is what distinguishes something. A gorgeous appearance combined with a hefty price tag is what makes it noble.
When developing small home appliances, they always need to be somewhat special, making people feel that these things are designed specifically for wealthy people like them.
Take shavers for example! Philips currently only offers single-head and double-head shavers. The cheapest shavers Xing Baohua sells start with three blades and have a wobbling motion in all directions.
It fits the chin more comfortably; that's called ergonomics, and those few words alone cost several hundred dollars.
It also comes with a high-end box containing accessories such as a small brush, a bottle of sewing machine oil, and two additional kits: nose hair trimmer and sideburn trimmer.
It can even be rinsed directly with water. Philips would never release such a novel feature, no matter what.
It's so uncomfortable to shave your beard but not your nose hairs!
Foreigners, in particular, have dense and thick body hair. The small clippers used for trimming sideburns can not only trim leg hair but also chest hair.
It's a few tens of yuan more expensive than the Philips one, isn't that reasonable?
Sonic electric toothbrushes will have to wait a while, depending on how to circumvent some patents, but purely electric ones are still possible. These things rely on the vibration frequency of the motor to create vibrations, achieving a pseudo-sonic effect.
The 6.6-inch electric toothbrush on Pinduoduo, which comes with two brush heads, works on the same principle. The small motor makes a buzzing sound when it turns. Xing Baohua once suspected that the small motor from the four-wheel drive car he played with as a child might have gotten into the toothbrush.
I also got a sonic toothbrush and a sonic cleaning box. The principle is the same anyway. When the small motor turns, the water in the cleaning box vibrates slightly, which does have some effect.
For example, when washing your eyes, you need to wipe them with a cloth to achieve the desired effect and make them clean. Anyway, after taking them out of the water, you still need to wipe them.
But these days, having such a thing at home is something to be envied.
Rice sets bring you peace of mind, and rice appliance sets free your hands.
This is the slogan for product definition. Companies with a strong corporate culture and targeted products are generally well-known brands.
Simply shouting slogans isn't enough; you need to have something tangible to show for it.
Although there are only a few kitchen appliances, I don't have a food processor or a high-speed blender, so I need to get a fruit maker.
From small, everyday gadgets into homes, that's the value of a brand—it wins people's hearts.
If other brands want to gain a foothold, their products must be better than those of rice.
Xing Baohua has seen a lot of things in the 21st century, and applying them to this era is a breeze. He wouldn't dare say he'll completely crush them, but he's very confident he can squeeze out the market share of other major brands.
After visiting the home appliance factory, Xing Baohua left a message for Secretary Dong: follow his ideas, research and develop as much as you can, produce as much as you can, and you won't lack sales channels.
Back at the rice factory, Xing Baohua went to the mobile phone R&D department. He had previously developed a design for a luxury mobile phone, which was for its appearance development in preparation for its launch next year.
The motherboard chipset and such haven't been changed much, just a slight increase in storage, since a camera has been added, and you need to let users take more photos, so there needs to be room to store them. The most expensive component is still the IBM micro hard drive, which is about the size of a coin. The only drawback is that it's not shock-resistant. If used in a phone, there's a high probability that dropping it will damage the hard drive, causing the entire device to not turn on.
Who hasn't dropped their phone? If the storage unit is damaged, the data inside is basically gone, and hard drive repairs are extremely expensive. But there's no way around it; for a publicity stunt, they have to sell a batch. As for the damage, they'll just have to fix it.
Therefore, the vast majority of mobile phones use solid-state storage units.
Luxury mobile phones are also available in gold, platinum, and diamond versions.
The diamonds aren't even high-quality; they're all Siberian diamonds, the small kind. Anyone in the know can tell at a glance that these aren't even as expensive as gold, but most people don't! All they think about when they hear "diamond" is "expensive."
Ask Zhao Shanhai to bring over some calfskin from Noodle Country. These calfskins were also imported from Australia and New Zealand.
A piece of calfskin from the land of noodles, simply applied to the phone battery cover, instantly elevates its texture.
The frame is gold-plated, and it's made of premium top-grain calfskin from the land of noodles—a typical rip-off for fools.
Do electronic products have any technological content? No, they depreciate in value after one cycle. This thing can be used for a few years and then replaced with a scissors basin. Of course, a gold version can be replaced with several.
With the addition of a camera, the original phone screen was no longer suitable, and the resolution needed to be increased. For this reason, Xing Baohua specifically requested the screen R&D department at Changhong to design a TFT color screen with 176×208 pixels.
Get the samples ready as soon as possible; he needs them.
TFT screens are currently mainly used in tablets and laptops. Their main feature is that the display on the screen cannot be seen in sunlight and can only be viewed with backlight.
At this time, mobile phones are also basically invisible in sunlight, and you have to shield them from the sun with your hand.
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