Perhaps Xing Baohua can't directly target the IDM brand, but he can sabotage it behind the scenes.
Let's find the source first.
Over the next few days, Xing Baohua instructed all distributors to keep an eye on the IDM brand and check if there were any registered trademarks for this brand in their respective regions. If so, they were to notify the distributors; if not, they were to expedite nationwide registration.
Registration only costs a few dollars, but we can't let this brand grow too big and affect the brand value of the rice.
Building a brand is no easy feat, and nobody would want someone to ride on their coattails like this.
The quality of Xing Baohua's rice products still lags behind international brands, a fact he himself admits is somewhat questionable; it's essentially a matter of shoddy workmanship. However, the key is that he has a complete after-sales service system—if it breaks, he'll repair it for free.
After the repair is completed, they'll give you a six-month or one-year warranty, which tells consumers that their rice is guaranteed.
From the 1960s to the 1990s, how many television factories were there in China? If not a hundred, then at least seventy or eighty.
Everyone rushed in, and that's fine, the market is so big, there's always room for growth. But the quality control is lax.
Once it's sold, they don't care anymore. Some manufacturers will repair it, but it has to be returned to the factory, and the customer has to bear the round-trip shipping costs.
This is why appliance repair shops have also become popular.
Xing Baohua knew that there were five television manufacturers in Shandong Province alone: Taishan in the provincial capital, Shuangxi in central Shandong, and Luqing Television Factory (later renamed Hisense).
Later, that Brothers brand also started making televisions. It was similar in other provinces and cities; each province had at least two television factories.
But what happened next?
Taishan, Shuangxi, Gaoluhua, Xiahua, Jinxing, Beikong, Panda, Mudan, Gaoshida, Yuhuan, Haihong, Huanghe, Kangyi, Xihu, Kongque, Feiyue, Caijiali, and Olympiad Mathematics. Who can still remember these domestic brands?
Perhaps we still remember pandas, peonies, the Yellow River, and Mount Tai. Who made them disappear into the long river of history?
It's due to the market, but also to factors within themselves.
Xing Baohua plans to take three steps. First, he needs to find the source of the high-quality counterfeits. He just needs to know where it is, because anyone who can produce televisions is definitely not a small workshop.
Secondly, through after-sales service, inform customers who come for repairs that they can contact the counterfeit manufacturer.
Third, DaMi has published statements in numerous newspapers across various provinces and cities. Currently, DaMi TVs are only available with LCD screens; there are no fluorescent screen TVs. Any TVs claiming to be DaMi brand with fluorescent screens are counterfeit products.
According to Liangzi, the goods they obtained were transported from the South China Sea by sea.
Okay, that was before they knew about Xing Baohua and Haiji Zhengtie.
Send people to keep an eye on the manufacturer, see how the goods are shipped out, which ship they are loaded onto, and notify the border guards.
Aren't you using the special nature of the South China Sea to disguise these counterfeit rice and electrical appliances as coming from overseas?
The goods have been seized in batches; let's see how many batches of losses you can withstand.
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