When the partners heard that such a good opportunity had fallen into their laps, what were they even thinking about?
Don't they even consider who the company behind the rice workers' team is? Partnering with rice can also enhance their future brand value.
The cost of a team's jerseys is only a few thousand dollars. Besides, they're exposed all over the world, so this is a huge expense that they save on advertising themselves.
So that very night, they took a train to central Shandong. The designer, hired at the last minute, finished the draft on the train's sleeper berth.
Wei Laisong read through several drafts but didn't dare to make a decision, so he took the drafts to Xing Baohua.
"Call that designer over, Mr. Li is coming too. Oh, please come over too, let's have lunch together," Xing Baohua said on the phone.
Twenty minutes later, Wei Laisong led General Manager Li's team to Xing Baohua's office. Without any formalities, they immediately began looking for jobs.
After reviewing it, Xing Baohua said: "The main color should be bright purple, and the DM logo should be printed or embroidered on the front."
“All purple might not look good. Should we add some other colors to complement it?” the designer asked.
"You can use your imagination here. The purple color I mentioned has a special meaning for rice. First, we have a purple light machine, which is a family treasure. Another meaning is that purple energy comes from the east."
The designer nodded and replied, "Understood, Mr. Xing. Give me 20 minutes."
In front of everyone, the designer began making revisions.
The others didn't disturb him, but instead chatted politely with Xing Baohua, mainly about cooperation between the two parties.
I don't know how Xing Baohua managed to persuade them, but DaMi Group invested in Li Ning Sports Apparel Company, acquiring a 23% stake.
From now on, all the uniforms for the Luzhong Rice Workers' Team will be handed over to Li-Ning Apparel.
As for sneakers, they'll just use all sorts of brands for now; they won't be able to get them this time. They'll invite a world-class sneaker expert to custom-make shoes for the players later.
After they finished discussing the collaboration and the designer completed the first draft, Xing Baohua was quite satisfied with it and decided to finalize the deal.
They had a quick lunch and didn't dare drink much, as Li Ning's team needed to rush to the provincial capital in the afternoon to find a contract manufacturer. They didn't need to take the train; Xing Baohua arranged for a car to take them there, and the car was left in the provincial capital for their use.
After seeing them off, Wei Laisong asked Xing Baohua, "Boss, are you going to invite a few singers to perform on the 18th and 20th?"
"You spent quite a bit of money on this trip!"
"It's all for the team, so the money is well spent."
Who do you want to invite? How much will it cost?
Wei Laisong smiled and said, "Didn't we advertise that a world-class club would be coming for a friendly match? Several newly established entertainment companies in China have called me, wanting their singers to come and make an appearance. It's not us paying them, it's them paying us."
"You handle this!" Xing Baohua said, then turned to leave, not wanting to get involved anymore. As he turned to leave, he saw Wei Laisong staring at him expectantly.
He turned and asked, "Is there something else?"
"The team is still missing a battle song. Why don't you do the extra work and help me think of one?"
"I'm a CEO with billions in assets, and you want me to write songs?"
"You wrote these for Andy Lau and Wenjuan. They've won championships in the US, so team building is very important! You should think about it when you have time. Maybe it can spread around the world? You can tell it's a rice team just by listening to the song, and when you think of a rice team, you think of rice products."
Look at the chain reaction; we can save a fortune in advertising costs!
"Hey Lao Wei! It's a waste of your talents to be a team manager. Come work for the rice headquarters publicity team!"
Wei Laisong quickly put on a fawning expression and said with a smile, "My current position suits me very well. The main reason is that I love football, and this position allows me to perform at my best. You really couldn't handle it if you replaced me with someone else."
"Alright, look how scared you are. If I can't think of anything, you can hire someone to write it. It's only a few thousand, is it really worth it?"
"Isn't this because you're so good? Not to mention in China, no one in Asia has produced two champions on the US charts," Wei Laisong said flatteringly.
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