Chapter 771 The Future Development of the Hammer



The most high-end setup is a television and a radio.

These three types can be bought for several years. Of course, you can buy the lower-end models by changing the color, or add some new selling points, such as price or small games.

Even for the low-end models, all the parts are domestically produced, and the shipping costs, including air freight, have all been carefully calculated for Smartisan by the rice company.

The lowest-end Smartisan phone costs around 810 yuan, with a range of no more than 20 yuan.

Even so, rice still earns a 25% gross profit.

If you include the assembly and packaging costs of the Smartisan phone, the total cost is no more than 1,100 yuan.

If this phone is priced at 1550-1600 yuan, it should be a hot seller.

When it comes to the cost of TVs and mobile phones, the price is only a little over three thousand yuan. The most expensive components are not the chips, but the batteries, analog decoders, and base station chipsets.

Previously, the analog decoder chip's signal conflicted with the base station chipset, causing incompatibility. If the analog chip's power was too high, it would interfere with the base station signal. Moreover, since the two sets of receiving methods are different, they cannot be used with a single antenna. Therefore, this phone uses a separate antenna for receiving signals.

If this phone is sold as a high-end product from Smartisan, it can earn at least double the profit.

This immediately reminded Xing Baohua of a mobile phone with the number 8848.

It looks luxurious, but the cost of its internal components is actually very low.

With the same configuration, why can the 8848 sell for tens of thousands of yuan, while Gionee, Little Pepper and other mobile phones can sell for less than a thousand yuan?

Could it be a cost issue with the titanium alloy frame?

Yes, titanium alloys are processed using precision instruments. They are complex and costly, but not by much.

So the brand is the key.

For example, Gionee's imitation Samsung business phone, a dual-screen phone, is priced at 3,000 yuan but few people use it, while the Samsung W business series, priced at over 10,000 yuan, is still hard to find.

In terms of configuration, the two are not much different, but in terms of services and applications, the difference is significant.

Later mobile phones went from competing on specifications to competing on services, and from services to gimmicks.

Make accessibility features a selling point.

Take DaGuozi for example. From the very beginning, they positioned themselves to sell a system, a system that is unique in the world.

Even though its machine configuration is inferior to that of Little Chili, it sells for five or six times the price of Little Chili.

When Android phones were competing on specifications, it was a helpless situation. Back then, the operating system and components were all from other countries. No domestic brand of mobile phone had anything that was their own. Starting with the lens, it was Sony and Leica.

If you use a domestically produced one, you won't be able to sell it at a high price. And the screen—the initial gimmick was that it was an LG screen, but actually, LG screens are considered second-rate in the market.

Good screens are still from Samsung and Sony.

For example, if a phone uses the Dolby system, it improves the sound quality. The included earphones alone are worth over a hundred yuan. How can you tell what Dolby is from cheap earphones?

To put it bluntly, these are all gimmicks. They make it sound sophisticated, but you don't understand anything about them at all.

Even if you were given a domestically produced one, you wouldn't be able to tell the difference or hear it.

If you want to watch a 4K movie, can your computer display the full 4K quality?

Unless your monitor is also 4K high-resolution, it's pointless; what you're shown is a compressed version.

For ordinary monitors, 2K is the maximum, and 2.5K is the most.

Not only do you need a monitor, you also need a graphics card that can handle it.

Watching 4K on a computer is actually quite difficult; it's not as good as watching TV. At least when a TV says it's 4K, it's actually 4K, because it has a dedicated graphics card to power 4K.

But it's different on a computer; it's actually more complicated.

Another option is watching 4K on a mobile phone, which is just a purely compressed version, enhanced by software.

When you're downloading a 4K movie and see a file that's 20GB or even 30GB in size, immediately close the download and find a smaller file that's only a few GB to download and watch.

If you want to watch HD content, first ask yourself if your hardware is up to par.

This is like listening to high-end sound quality; you need a high-end speaker, and with the speaker, you also need a precious metal cable.

Is it gold or silver thread?

A sound system can easily cost hundreds of thousands or even millions of dollars, while lighting can cost tens or hundreds of thousands of dollars.

Cheap products don't necessarily have the same effect.

Therefore, hardware configuration limits your entertainment options.

All the high-end electronics are just a way to rip off a bunch of rich people.

As for the poor who want to experience it, then sell a kidney! Ten years later, that kidney machine will only cost a little over a hundred yuan.

Xing Baohua called over the technical team for a brief meeting.

A portion of Smartisan phones may be launched this year, and production will be increased next year depending on the completion of factory construction.

However, preliminary research and development should also begin.

Xing Baohua decided that the price of the high-end Hammer 2 would be that of a flashlight.

It supports outdoor mode and rugged mode. Once the digital map of the rice satellite is nearly complete, you can install a map software. It won't provide location services, but it can be used as a map viewer, and it also includes a small electronic compass and latitude/longitude coordinate tool.

The third generation adds a projector to these functions.

It's like shining a light on a wall and an image appears on the wall, which can replace a mobile phone screen.

To be honest, this thing is flashy but impractical.

It looks high-end and advanced, but the technical principle is actually very simple. However, it has many drawbacks. First, it consumes a lot of power. Second, the lamp technology is very critical, including brightness in lumens and quality.

Most projector phones break down because of their bulbs, which are expensive and hard to find.

If a light bulb is broken and too expensive, why not just not use it?

The novelty only lasts for a few days at first.

But this product needs to be released because it's a selling point; it's a gimmick that will only be sold for a few years before being discontinued. Also, the phone comes with a spare light bulb, so it won't be hard to buy one if it breaks.

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