Xing Baohua wanted to make Smartisan phones more legitimate, with a unified price across the national market and the same price for purchasing them.
The rebate amount varies depending on the region.
The rebate is not based on your purchase volume, but on your sales volume.
Settlement is made in batches, keeping the distributors' payments for each batch of goods tied up, which is beneficial for the factory's cash flow.
The majority of the price difference goes to the distributors, but it's a small amount. Their initial claim was to offer Chinese consumers the cheapest phones, so if they lower the price to the minimum, what profit is left? The distributors' profit margin is only between 15% and 18%.
This approach requires preventing cross-selling and avoiding market chaos. The rice issue wasn't handled well, leading to the return of overseas versions, which resulted in extremely high resale prices for secondhand goods.
With Hammer's advertising campaign everywhere, the distributors were just waiting for the manufacturer to release the goods.
Many agents have become shrewd and have started asking retailers for money upfront.
Retailers have begun offering pre-order options. You can't get your goods without paying in full.
Many customers have prepaid to be among the first to get their hands on the cheapest 1999 phone. As for when they'll actually receive their units, that's another story.
This is similar to the car booking model.
And they only accept full payment; they don't accept deposits. You can buy wherever you want.
Anyway, Smartisan phones are guaranteed to sell.
The Smartisan phone was indeed a hit, selling out immediately upon release. Those who paid but couldn't get their phones were anxious, as the retailers offered either waiting for the next batch or a refund and a new queue.
The 1999 model phones were the best-selling. TV-enabled phones, on the other hand, only sold in small quantities.
When the data was fed back to the factory, Lao Mou found it unbelievable! People would buy phones costing 20,000 or 30,000 yuan without hesitation, so why did he sell so few multi-functional, multi-purpose phones?
He even started using a TV phone himself, which looked like a small brick and was clipped to his waistband.
He wears a suit and his waist is half exposed, as if he's afraid people won't see the half-brick on his waist.
A phone costing 20,000 or 30,000 yuan is for truly wealthy people. Phones are considered expensive items, and they are updated very slowly. Given their high quality, they rarely break, so who would want to replace them?
In addition, this price range is similar to the cheapest mobile phone, so spending a little more money is not as worthwhile as buying rice.
As for television and radio, wealthy people don't have time to watch them, so it's common for them to become complacent.
Lao Mou even called Xing Baohua specifically to ask how to handle this matter, since the distributor had a lot of unsold inventory.
"It's alright, we still have online marketing teams, right? We can sell some to those desert countries, and some to those three other countries. We can also sell some to those wealthy countries in South Africa. The overseas market price is a uniform $1,000 per unit. You won't have any inventory pressure then."
Xing Baohua offered some advice: if it's not selling well domestically, why not try overseas?
The mobile TV project seemed to have failed. Initially, Xing Baohua thought that something that didn't exist would definitely be popular. It turns out that cheap knock-off phones had their own niche.
Look at feature phones; how many major manufacturers produce this kind of thing? None. Neither Motorola, Samsung, Nokia, nor Ericsson.
They were all very focused on making their own feature phones, or flip phones with sliding or sliding designs. Only Nokia and Sony managed to make a gaming phone.
This product was developed based on market research and is specifically designed for young people. It can be used as a game console and also for making phone calls.
Television, well, that's only for middle-aged and elderly people. These days, middle-aged and elderly people are all about saving money, and they'd only buy a phone that costs several hundred yuan.
Rich people rely on brand names when they go out.
Brand names can enhance one's image; otherwise, there would be no luxury goods market.
This is because the market has been opened up, allowing capital to enter and leading to various forms of competition.
The saying "clothes make the man" is absolutely true. When you go out to discuss business, your car brand, clothes, watch, and even your mobile phone can reveal your capabilities.
Whether it's negotiating or flirting, he can basically keep things under control.
After resolving Lao Mou's minor issue, Xing Baohua flew to Hanjiang City. During his time injured, he had thought a lot.
He handles many things himself, as if he doesn't trust anyone else to do it.
This has brought trouble upon us.
I need to find someone to take my place. Rice is still rice, but there really is someone who understands rice.
This person is still in college, and will probably graduate soon!
Hanjiang City, located on the banks of the Yangtze River, is quite large and very hot.
Sometimes they are used as riddles to interpret city names.
Why do you wear so many cotton-padded coats in the summer? — Guess the name of a city.
Xing Baohua has been to the famous Yellow Crane Tower, but it's not really worth seeing, and it was built later.
The most pleasant thing to do is to sit on a ferry on the Yangtze River and enjoy the breeze.
This time, Xing Baohua had no intention of sightseeing and went straight to Hanjiang University.
He arrived just before noon, perhaps because he hadn't eaten at the university cafeteria in a long time. Although the food was terrible, he still wanted to taste the familiar flavors.
You need tickets to eat in the cafeteria. I asked a classmate for 15 yuan and exchanged it for 10 yuan worth of tickets.
Actually, the food only cost two or three yuan.
As lunchtime approached, the cafeteria gradually filled up. The noise from the cafeteria grew louder, resembling a morning market as everyone rushed to get a table.
There was a long queue at the window, with people packed together, because the food in university cafeterias these days wasn't very plentiful.
Xing Baohua stared at the entrance of the cafeteria for a long time before finally seeing the person she was supposed to meet.
After watching him get his food and sit down to eat with his classmates, Xing Baohua smiled slightly before taking his plate over.
"Can I sit here, classmate?" Xing Baohua asked.
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