After reading it, Yuan Fangguo had an idea in his mind.
As the construction of the park progressed, the workers at the machinery factory had less work to do, and he planned to leave the renovation of the place to them.
However, time did not allow it, so Yuan Fangguo could only find time to talk to them again.
After sending Ma Tingting downstairs to the company, Yuan Fangguo drove straight to the hot pot restaurant without stopping.
At the hot pot restaurant, the second and third brothers were already waiting.
Yuan Fangguo had not told Yuan Fangtai on the phone why the third brother came. With this huge question mark, Yuan Fangtai took a taxi and rushed over. He pulled Yuan Fangmin up from the bed and asked him the reason. Yuan Fangmin was honest and told everything.
When Yuan Fangtai heard this, he was so angry that he wanted to slap his bastard brother a few times, but he still controlled his temper well.
Yuan Fangmin was quite clever. He noticed that his second brother's expression was not right. He immediately told his eldest brother about how he had been beaten by his eldest brother before. After that, he immediately made a pitiful face.
"So what are your plans?"
Yuan Fangmin said it again.
After hearing this, Yuan Fangtai didn't say anything else. He felt that his elder brother's approach was not bad. It allowed Yuan Fangmin to master a skill, so at least he would have someone to make a living in the future.
…
"Brother." After seeing him, Yuan Fangtai and Yuan Fangmin couldn't help but stand up at the same time.
The average height of the three brothers is about 1.8 meters, which can easily attract people's attention in this hot pot restaurant.
"What are you talking about?" Yuan Fangguo said with a smile.
"Talk to the third brother about future plans." Yuan Fangtai said with a smile.
"I'm going to send him to a computer training school for a few months," said Yuan Fangguo.
Yuan Fangtai nodded. "That's a good idea. There's a surge of interest in computer science in society right now, and our country is still short of talent in this field. I'm worried that this wild monkey, the third child, won't study hard enough."
Upon hearing this, Yuan Fangguo had no time to speak before Yuan Fangmin suddenly became anxious, "I will definitely study hard. If I don't learn real skills, you can do whatever you want to me."
His words made the two brothers Yuan Fangguo and Yuan Fangtai burst into laughter.
After Yuan Fangguo arrived, the waiter quickly served the dishes. Yuan Fangmin liked hot pot, so he couldn't wait to pick up his chopsticks and dip into the steaming pot.
"Eat slowly." Seeing his anxious look, the eldest and second brothers couldn't help but remind him.
Yuan Fangmin chuckled, then sniffed his mouth, and grimaced because of the heat.
During the meal, the three of them discussed Yuan Fangtai the most. He was about to go to the Army Command College to study. The course lasted three years, and normally, he would graduate in 1998.
When Yuan Fangguo thought of the year 1998, he immediately thought of the unprecedented flood. He didn't know why, but he suddenly felt very uncomfortable.
He even prayed silently in his heart, hoping that his second son would not go to participate in flood relief work on the eve of graduation.
Yuan Fangtai and Yuan Fangmin did not notice the subtle changes in their eldest brother's facial expression. They continued to eat and drink happily.
After dinner, Yuan Fangguo took his two younger brothers to a teahouse in the city to sit down and rest.
The people of Bashu have always enjoyed a leisurely life. Even in the city center, there are still many teahouses of all sizes. You can have a cup of gaiwan tea for one yuan, read a local city newspaper, and even get massages, ear cleanings, and shoe shines.
Although Yuan Fangguo is in Rongcheng, he rarely comes here. If his two younger brothers were not here today, he would not come here easily.
The three of them each ordered a cup of tea, bought a newspaper, and began to enjoy themselves leisurely.
"Brother, you said you wanted to study advertising design. Isn't advertising just a slogan?" Yuan Fangmin expressed his doubts.
In fact, not only Yuan Fangmin had doubts, Yuan Fangtai also had doubts, and their doubts were exactly the same.
Yuan Fangguo shook his head. "Advertising isn't as simple as you think. Slogans are just a form of advertising. The purpose of advertising is to leave a deep impression on people through sight and sound. For example, why is this Metropolitan Newspaper selling better than the Morning News and the Business News? Have you ever analyzed it?"
Yuan Fangtai and Yuan Fangmin didn't have the leisure to analyze these things, and they couldn't help but shook their heads.
Yuan Fangguo took a sip of tea and smiled, "Actually, when it comes to newspaper names, Metropolitan Newspapers are ahead of the curve. Compared to Morning Newspapers or Business Newspapers, Metropolitan Newspapers clearly attract more attention from readers, giving people the feeling that they belong in this city and should read Metropolitan Newspapers. Business Newspapers, on the other hand, seem to have a more specialized audience, meaning only business people would read them. But that's not the case. Their content is essentially the same, so in terms of naming, Metropolitan Newspapers are ahead of the curve. Furthermore, Metropolitan Newspapers have a relatively large number of issues each time, and at the same price, readers will definitely prefer the newspaper with more content."
"Aren't these mostly advertisements?" Yuan Fangmin picked up the advertisement page with a look of surprise.
"Yes, that's the cleverness of newspapers. You really think there's so much content for you to read? They've advertised and received positive reviews from readers. Even if you don't need to read those newspapers, you can take them home and use them as toilet paper."
The words "wipe your butt" immediately made the two younger brothers laugh. They nodded in agreement with their eldest brother's analysis.
"For example, when you design product packaging, the first thing you need to do is create a visual impact. After seeing it, I wouldn't dare say much else, but at least it leaves a deep impression, and then it attracts consumers step by step..."
After Yuan Fangguo's explanation, Yuan Fangmin suddenly understood a lot. He nodded and said excitedly, "It seems that the development prospects of the advertising industry are not bad. This time I must study hard."
"Don't be too proud. Do you think being a good advertising designer is an easy thing?"
"I know it's not an easy task, so I have to study harder." Yuan Fangmin's inner thoughts this time were truly firm, so firm that he felt that his livelihood depended on advertising design.
The two brothers stayed outside until after four in the afternoon, and only left when Yuan Fangtai's leave was almost up.
This time, Yuan Fangguo drove him directly to his workplace. Unable to forget Fu Zhijun's help, he gave Fu Zhijun a few packs of cigarettes and two bottles of Luzhou Laojiao.
Fu Zhijun also kept him enthusiastically bragging and chatting for a while. It was not until around nine o'clock in the evening that Yuan Fangguo took Yuan Fangmin away.
Tomorrow is the time for Yuan Fangmin to report to the training school. He originally thought that his elder brother would tell him something, but to Yuan Fangmin's surprise, Yuan Fangguo didn't tell him anything.
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