Yuan Fangguo didn't seem to care about not winning the advertising business of Xiwang Group, but when it was late at night and everyone was asleep, he was still silently licking his wounds. After all, not everyone could accept such a huge gap from great ambition to complete failure.
It was Tian Ying and Ning Yuanlin who treated his injuries in time.
Tian Ying returned to Chengdu in mid-November. His purpose of coming back was very simple, which was to watch the last game of the Bashu team live.
It was not until this time that Yuan Fangguo remembered that the Bashu team still had one last home game.
If I remember correctly, before the last game, the Bashu team was still unsure whether it could avoid relegation, so this game involving the future and fate of the Bashu team attracted the attention of fans across the country.
While drinking with the two of them, an idea suddenly popped up in Yuan Fangguo's mind. That was to make the portraits of all the team members, from the coach to the team leader to the team doctor and players, into huge advertisements. When the game came, those photos would be hung up, and the effect would definitely be extraordinary.
Yuan Fangguo told Tian Ying and Ning Yuanlin his idea directly. When they heard it, they couldn't help but slap their thighs and exclaimed, "This is a great idea."
Tian Ying said excitedly, "Fang Guo, this kind of thing has been popular overseas since the 1970s and 1980s. In English, it's called a tifo, a term used in sports circles. In football fan culture, it refers to large banners or puzzles that cover the stands. They're often used during important matches and crucial battles, and are a crucial tool for fans to show their support for their club."
Ning Yuanlin, like Tian Ying, was also a learned man. He took over Tian Ying's conversation and continued, "The tifo culture originated in Italy. It is said that it can be traced back to ancient Rome, when nobles could enter the stadium to watch gladiator duels with flags supporting a particular gladiator. In the late 1970s, the rivalry between AC Milan and Inter Milan fans escalated, and tifo culture became popular. Fans began to create larger and more spectacular tifos, which became a very worthwhile sight in Italian stadiums."
After saying that, Ning Yuanlin couldn't help but hum the AC Milan team song.
Tian Ying also likes football, but he supports Inter Milan. Seeing Ning Yuanlin humming the team song of their sworn enemy, he began to tease Ning Yuanlin, "Fang Guo, does this guy's voice sound like a dog barking?"
Yuan Fangguo smirked. Ning Yuanlin's voice was really not good. Even when he howled at the top of his lungs, it really sounded like the real thing.
The two of them drank until nine o'clock in the evening. After that, Yuan Fangguo did not go home, but drove straight to the company.
He has already contacted Ren Nanting. Now there are less than three days left until the home game of the Bashu team. It is indeed a bit tight to complete more than 30 giant portraits in such a short time.
When he arrived at Ren Nanting's home, Yuan Fangguo expressed his thoughts directly.
When Ren Nanting heard this, he couldn't help but applaud and praised it, saying that this was a really great idea.
The two of them discussed it and quickly reached a consensus.
The design was done by Ren Nanting and his design department, the photos were collected by Ma Tingting, and the frame was made by Uncle Bao and his workers.
They only have two days left.
During these two days, all employees of the advertising company worked overtime. Since the huge tifo requires extremely high printing pixels of the printer, unclear pixels are inevitable during the printing process.
To address this issue, Aunt Lan personally took action and applied the prepared paint to the areas where the pixels were unclear.
Auntie Lan worked very hard, as if she were the only one in the world around her. The workload of these huge tifo was so huge that she slept less than six hours in two days.
Finally, three hours before the game started, more than thirty huge portraits were erected in every corner of the stadium.
These portraits are like the guardians of the stadium, each with bright eyes looking at the stadium.
Every fan who entered the stadium was deeply shocked by these huge tifos, and the passion and heroism in their hearts burst out at that moment.
Encouraged by this method, the Bashu team staged a miracle comeback. After falling behind 1:2 in the first half, Yao Xia scored two goals in the second half and they finally defeated the visiting Qingdao team 3:2, successfully avoiding relegation.
Undoubtedly, Yuan Fangguo achieved great success in using this publicity method. The team reporter of "Football News" even praised these tifo, saying that it set a precedent for the use of football fans in China.
Because the Bashu team successfully avoided relegation, mainstream newspapers in Chengdu, such as "Metropolitan Daily" and "Business Daily", were in great demand on the second day of the game.
It was also because of the "paper shortage in Luoyang" that Yuan Fangguo's advertising company quickly came into the sight of those companies in need.
In less than a week, several companies approached them specifically to discuss advertising cooperation, including one company that mainly deals in feed.
It just so happened that Yuan Fangguo and his team brought over the feed advertisement that they had previously designed for Xiwang Group. After the person in charge of the feed company saw it, he couldn't help but praise it.
"Eating Blue Sky Pig Feed will make your pigs fatter and plump. You can see that the pig's butt is designed in a unique way." The person in charge couldn't help laughing. The buyers of the feed are in the countryside, so this easy-to-understand slogan is very suitable.
"So, you put up a giant tifo around our feed factory with that slogan, and we also use your packaging for our feed."
Since Ma Tingting had been deeply researching Xiwang Group's advertising business, she had gained some insights into the feed market. Seeing that the person in charge was a bit careless, she quickly said, "Mr. Hu, you just said that the company has several types of feed, such as those with high oil content, high starch content, and high protein content. I suggest that we use a separate brand for each type. That way, customers will have a certain degree of recognition."
Ma Tingting is a beautiful woman who speaks softly. Her few words touched the heart of the person in charge, and he couldn't help but nod. "Yes, this lady is right. Then we can design different packaging for us according to the different types of feed in our company."
Seeing that her sales goal was achieved, Ma Tingting smiled.
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