After nearly three months of preparation, the supermarket was finally ready to open after National Day. Yuan Fangguo also took the time to visit the supermarket and discuss the business philosophy with Yuan Fangmin.
Zhang Qiuling also pretends to know everything. She thinks running a supermarket is just like selling things. What kind of ideas are needed? Isn't it enough to greet customers with a smile and sell things?
However, Yuan Fangmin told her that running a supermarket is not that simple at all. Putting aside other things, at least the cost and profit of the day must be controlled.
Zhang Qiuling still pretended to know everything. She felt that there was no such thing as too much cost in a supermarket. However, after Yuan Fangmin calculated it for her, she was shocked.
Utility bills, taxes, wages...
After careful calculation, the most conservative estimate is that the daily expenses are at least around two thousand yuan.
When Zhang Qiuling heard this, she couldn't help but stick out her tongue. This time she no longer pretended to understand, but listened closely to the discussion between her husband and her eldest brother.
You don't know until you hear it. When Zhang Qiuling heard it, she was shocked. She didn't expect there were so many tricks in it. After listening to it this time, she began to sincerely admire Yuan Fangguo.
The issue that brothers Yuan Fangguo and Yuan Fangmin discussed this time was very simple, which was how to increase the supermarket's customer flow as quickly as possible.
Yuan Fangmin didn't quite understand either, so it was basically Yuan Fangguo who spoke alone.
According to Yuan Fangguo's idea, various preferential policies are definitely indispensable, but these seem unable to tie down those potential big customers. If you really want to tie down big customers, you still have to do something crazy.
Yuan Fangguo decided to do something crazy. Yuan Fangmin and Zhang Qiuling were both extremely surprised when they heard about this crazy move. They could never have imagined it.
Simply put, this crazy move is to give gifts when you top up your account. The top-up thresholds are divided into several levels, ranging from 200,000, 150,000, 100,000 to 10,000. Simply put, if you top up 200,000, you will get a car worth 200,000. If you top up 80,000 or more, you will get a car. If you top up below 80,000, you will get appliances and furniture of the same value. If you top up below 20,000, you will get a motorcycle...
Yuan Fangmin was completely confused after hearing this. "Brother, we'll give them as much as they top up. Doesn't that mean we're still paying them back even though they didn't top up a penny?"
Yuan Fangguo smiled and said, "On the surface, it seems so, but in reality, it's not like that."
"You said, let's study hard." Yuan Fangmin regained the studious spirit he had when he was a student.
"We have to sign a contract with them. For example, if they top up 200,000 yuan and spend at least 10,000 yuan per month, and the contract period is 5 years, then they will spend at least 60,000 yuan in our store each year. In 5 years, that's 1.8 million yuan, and the profit will definitely exceed 1 million yuan. The car may seem worth 200,000 yuan, but if we negotiate, we can reduce it by 40,000 yuan without any problem. In fact, we have acquired a long-term customer."
“What if they don’t spend enough?”
"It's very simple. If they don't spend enough, it's a breach of contract. The car can't be transferred to them. During the contract period, they only have the right to use it, not the right to manage it, and they have to pay liquidated damages."
"Legally?"
"No problem, and basically this is not a risk."
"Okay, this method is fine. We have locked in the big customers, but what about the small customers?"
"It's easier for small customers. They can also choose to apply for a membership card. The price of a membership card is definitely different from that of a regular card. The amount of consumption is calculated based on a points system. A lottery is held every six months to give out motorcycles as prizes."
"Brother, if you do this, we can produce and sell our own products." Yuan Fangmin couldn't help but burst into laughter when he heard it.
Yuan Fangguo cannot deny that motorcycles are produced and sold by themselves, which makes the cost lower.
With this mature marketing system, before the supermarket opened, all major mainstream media in Chengdu could not help but publish this news. The supermarket even sent out several floats, using loud speakers to carry out real-time publicity in the streets and alleys.
Thanks to the early publicity effect, the supermarket's business was a hit, and the products inside were all available. For a while, Parkson Supermarket even felt like "paper was in short supply in Luoyang".
A week after opening, the supermarket released its financial results. Five large companies signed agreements with them for 200,000 yuan in top-up payments, nine for 150,000 yuan, and 30 for 100,000 yuan...
The highest net profit on one day reached 20,000 yuan.
Zhang Qiuling looked at the net profit of 20,000 yuan and was so happy that she couldn't stop smiling. She immediately called Yuan Fangmin and asked him to invite her brother to dinner soon.
Yuan Fangmin gladly accepted the task. He had originally made an appointment with his future sister-in-law over the phone, but Yuan Fangguo said nonchalantly that Lin Yumei had something to do and could not come.
"Then let's invite him again another day." Yuan Fangmin said.
"Second brother, are you free this afternoon?" Just when Yuan Fangmin was about to hang up the phone, he suddenly heard Yuan Fangguo say this.
"Brother, what's the matter?"
"I want to see the house."
"Shall I give you some advice?"
"right."
"Okay, I'll come find you then."
Buying a house was the wish Yuan Fangguo made when he went home for the Spring Festival this year. However, there were too many things to do in the first half of the year, so he did not implement it. Now that he has some time, he plans to go look at houses and try to bring his whole family to Chengdu to celebrate the New Year.
There are many people in his family now, and commercial housing certainly cannot meet his needs. Yuan Fangguo turned his attention to villas.
When Yuan Fangmin heard that his elder brother wanted to buy a villa, he was shocked. This villa would cost at least hundreds of thousands of dollars.
However, he seemed to have underestimated the price of villas in Chengdu. Currently, the cheapest villa in Chengdu is worth one million.
Yuan Fangguo didn't have too many requirements when choosing a villa, as long as it was a quiet place within the first ring road.
Such a villa was easy to find. In less than half a day, they had booked a two-story villa worth 1.2 million. The villa was hidden by dense woods and was all single-family villas. There were about fifty villas in the entire community, and they were extremely private. The villa had a total of six bedrooms, four bathrooms, plus a study, living room, and chess and card room, which could easily meet the living needs of their entire family.
"We'll spend the New Year in this villa. The whole family will come. You or the second child can go home to pick them up."
"Okay." Yuan Fangmin looked at the villa in front of him, and his heart was suddenly filled with motivation. According to the current profit model, he and Zhang Qiuling might be able to buy one in just half a year.
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