Under the guidance of the leader of the Ministry of Commerce, Yuan Fangguo immediately arranged for people to do it, and the main focus was on controlling motorcycle exhaust emissions and noise.
These problems are not serious, and the young engineers in the factory can even pat their chests and say that there are no problems.
"I'll give you one month to make corrections. After one month, I'll go to the capital to report," Yuan Fangguo said.
…
After finishing the motorcycle import and export business, the agricultural products stockpiled in the first half of last year were also sold out at this time. It was previously estimated that a profit of about 700 million yuan could be made, but after careful calculation, there was still a gap of 50 million yuan from 700 million yuan, and the net profit was 6.5 billion yuan.
This amount of money is not a small sum. Looking at the 6.5 billion yuan in his account, Yuan Fangguo suddenly felt like there was a mountain of money piled up in front of him.
Just at this time, Zhao Yong, who was far away in Yunnan, also gave him a report. Counting on his fingers, he found that Zhao Yong had been in Yunnan for almost half a year. During this half year, he had basically sorted out the market. Since Yunnan is located in the borderland, except for the provincial capital cities with strong consumption capacity, the economic aggregate of other cities is not developed. People prefer to spend their extra money on drinking or playing cards rather than buying motorcycles.
They had encountered this situation in the Northeast market at that time. Tong Mingzhu's approach was to actively cooperate with the "government" and use subsidies to sell motorcycles.
It is said to be a "government" subsidy, but in fact they pay money to the "government", and the "government" then transfers the money to the buyers. In this way, with the advertising effect of the "government", the problem of motorcycle sales is well solved.
One thing Zhao Yong did not expect was that when the sales of motorcycles were increasing day by day, at the end of March, there was a sales boom. In the ten days in late March, their sales were even more than those in January and February.
This situation was undoubtedly good news, but it still made Zhao Yong a little confused. He quickly asked his subordinates to investigate the specific situation and find out what exactly caused the sales to grow so rapidly during this period of time.
Soon, the company's employee responsible for market analysis and research provided him with specific reasons.
After reading it, Zhao Yong couldn't help but laugh.
It turns out that this season is the time for tobacco farmers in Yunnan to plant tobacco leaves. In more than a month, the whole of Yunnan will change from the dry season to the rainy season. If the tobacco seedlings are planted at this time, by the time the rainy season comes, the roots of the tobacco leaves will basically be rooted in the soil. When the rainy season comes, with sufficient rain water, the tobacco seedlings will grow wildly as if they were possessed.
As local transportation is inconvenient, motorcycles naturally become the best means of transportation.
After this incident, Zhao Yong suddenly realized that it was not that the local people had weak purchasing power, but that the time had not come for them to buy.
From this perspective, the main reason is that their market research and understanding is not deep enough. If they have a clear understanding of the market, they may be able to give the company feedback and ask it to put more effort into the shock absorption problem of motorcycles.
To this end, the company also organized a market analysis and investigation meeting. At the meeting, a local employee in Yunnan pointed out a problem, that is, the rainy season will come in two months. Due to the fact that the transportation in Yunnan Province is still in the development stage, people will definitely choose motorcycles at that time. If nothing unexpected happens, that time will also be the golden period for motorcycle sales. However, if they want to win this sales "battle" in this golden period, they still need to do a lot of work.
Needless to say, advertising is a stepping stone, the purpose of which is to let consumers know about their own products, and the most important core part is to lengthen the fender of the motorcycle.
The employee didn't explain it in detail, but everyone who heard it understood immediately. When riding a motorcycle, users certainly don't want to get wet by the splashes from the tires on rainy days. Therefore, it is necessary to lengthen and widen the fenders.
Zhao Yong learned market management skills from Tong Mingzhu, and the decisive character of doing what he said from Yuan Fangguo. Therefore, after reaching a consensus in this meeting, he immediately called the headquarters and expressed their ideas.
Soon, this situation was reported to Yuan Fangguo.
Before he could say anything, Zhao Yong called him long distance and reported to him.
The first thing to be reported was naturally the issue of motorcycle sales. Yuan Fangguo agreed with their proposal to lengthen and widen the fenders.
Secondly, there is the tourism investment project in Yunnan. Zhao Yong plans to invest in building a hotel in Shilin.
However, this was immediately denied by Yuan Fangguo.
Zhao Yong quickly explained, "Mr. Yuan, the Stone Forest Scenic Area is a national 5A-level scenic area. There are quite a lot of tourists here every day. If we can build a hotel here, business will definitely be good."
"Mr. Zhao, your idea is good, but it's only from a market perspective. You haven't considered it from the consumer's perspective. I've been to Shilin, and besides the rocks, it doesn't have any obvious advantages. Hotel guests consider staying at a hotel mainly because of the surrounding environment. If it were surrounded by green mountains and clear waters, I think there would be no problem. But the key is that apart from the advantages of Shilin, there are basically no other advantages. Who would invest in building a hotel there at this time? Would you rather live in a place surrounded by green mountains and clear waters?"
These words left Zhao Yong speechless. After thinking about it carefully, he felt that what Yuan Fangguo said was indeed reasonable. He only focused on the market and ignored consumers. In terms of the two subjects of market and consumers, consumers are the first priority.
Zhao Yong quickly abandoned this project and instead reported to Yuan Fangguo about a popular game here that was similar to "gambling", that is, gambling on mines.
Simply put, bidders buy a mine and bet on whether there are mines on the mountain.
Yuan Fangguo was a little confused. "If there's a mine, can't we just find a surveyor to come over and do a thorough investigation?"
Zhao Yong smiled and said, "Mr. Yuan, this isn't just a matter of sending technicians to conduct an investigation. They're betting on underground mines. Generally speaking, technical investigations have limited ranges. Some mines may appear abundant on the surface, but when you get down to it, there's nothing at all."
"It's better for us not to participate in this kind of mining gambling business." Yuan Fangguo felt that it was too risky and they could not do it for the time being. After all, Zhao Yong and his team had just entered the Yunnan market. Even if they were strong dragons, they would definitely not be able to defeat the local snakes. What's more, they were not even strong dragons.
"Well, let's give up on this for now. Oh, by the way, Mr. Yuan, a comrade of mine in Pengcheng said they can handle unfinished buildings there. Is our company interested?"
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