After learning Rong Yu's identity, Yin Chengjue realized something more clearly—it was necessary to seriously learn how to communicate with his father-in-law, mother-in-law, and two brothers-in-law.
Yin Chengjue searched for information on this topic on Baidu and then bought a bunch of related books in one go.
The book hadn't arrived yet, so Rong Yu needed to pack her bags and head to the small mountain village to participate in the recording of "The Smoke from the Chimneys".
Meanwhile, the animated version of Blood Mist has finished its first season, marking a perfect ending.
Other animations and comics produced by Xinming Animation Company have also appeared on major video streaming apps, and their picture quality, animation smoothness, and action smoothness have all received unanimous praise from the audience.
Even novels and comics that weren't initially big IPs, but only had a few thousand readers, achieved even greater success after being adapted into animation and comics by Xinming's team.
Because when promoting animation and comics, Xinming doesn't just limit itself to official announcements or buying ads for the first ten seconds of a video. Instead, it invests in more fragmented promotional channels, such as apps specifically for watching short videos.
Yin Chengjue invested all the money that would normally be spent on advertising into short video apps. As long as a blogger creates a relevant video, such as a makeup tutorial of anime or cartoon characters or a clip from the anime or cartoon songs, and gets enough views, comments, and likes, they can receive a corresponding financial reward.
In today's data-driven era, advertising channels are no longer limited to the traditional models. In particular, the ads in the first few seconds of online videos no longer have any appeal and may even make people feel bored and annoyed, regardless of the content, but rather from people's psychological resistance.
After all, when someone is waiting and looking forward to watching a show, everything that forces them to wait is boring and annoying. No matter how good the promotional material is, it will only be annoying to someone who is eager to watch the show. If you see too much of it, it will not only fail to arouse curiosity or interest, but will also subconsciously make you feel disgusted. Even if you actually see it somewhere, it will be hard to get interested.
In this way, the propaganda will only backfire and will not achieve its original purpose at all.
Those ads that are inserted directly in the middle of a video are pushing the boundaries of what people nowadays find offensive.
Therefore, instead of spending money on such things, it's better to find another way.
This method has proven to be very effective.
Last year, Xinming signed the animation production rights for fifty original novels and original comics. After production, using this promotional model, the novels and comics quickly gained widespread popularity, and related merchandise, clothing, figurines, and other items were sold as a result.
However, that's not enough. Yin Chengjue plans to invest more funds to create an original comic and novel website, which will bring the upper-level industry chain over as well.
However, the plan is only the beginning. To create such a website, it needs to support a large number of article and comic updates, and it also needs people to maintain it every day. The number of employees that Xinming currently has is far from enough, so we need to plan for the long term.
The day after Rong Yu went to the small mountain village to film "The Smoke from the Chimneys", Yin Chengjue received a call from Sally.
As soon as the call connected, Sally asked Yin Chengjue a question in a heavy tone.
"Mr. Yin, may I ask who did the cooking when you two lived together?"
Yin Chengjue knew immediately that something must have happened over there. He hesitated before speaking, "Let me put it this way: the paint on the walls of my kitchen has been touched up no less than thirty times, and I've lost count of how many times the kitchen utensils have been replaced, and this is all while I'm the one cooking."
Sally's wailing almost pierced her eardrums through the phone: "Why didn't you say so sooner!"
Yin Chengjue: "You didn't ask me either."
Sally went berserk: "Do you know what Xiaoyu did on set?!"
Yin Chengjue replied calmly, "Why don't you just state the amount you want to pay?"
Sally: "So far, he's cleaved a cutting board in half, ruined a cleaver, burned through two large pots, collapsed a stove, and broken five bowls and six plates..."
Yin Chengjue: "I'm asking you to give me a price, but you don't need to be so detailed..."
“I know! I was just calculating the total, wasn’t I? But they don’t need us to pay them back, because Xiaoyu also carried three days’ worth of firewood back for them, chopped and stacked it neatly, and helped the uncle next door lift the ox that got stuck in the pit… In short, he does a great job as long as it doesn’t require him to go into the kitchen, so now everyone has unanimously decided not to let Rongyu into the kitchen.” Sally sighed, “If you had told me from the beginning that Xiaoyu was a kitchen killer, I would have banned him from the kitchen long ago!”
Yin Chengjue: "If I had told you from the beginning, would you have believed me? Even if you did, would others have believed me?"
Yin Chengjue was still a little curious: "How exactly did he break those things? I remember that the crew of 'The Smoke from the Chimney' arranged for quite a few people to cook together. How could he still burn a hole in the pot when so many eyes were watching?"
Sally got excited when this came up: "A lot of people? What good are a lot of people? First of all, let's talk about that poor cutting board. It's at least 30 centimeters thick. People at home have used it for years, and the regular guests have used it for several days. It's really sturdy. Before, everyone saw Xiaoyu carrying firewood and chopping wood so skillfully, so they thought he was strong enough to chop some pork to make dumplings. But who knew that when Xiaoyu chopped pork, he used all the strength he used to chop firewood. With one stroke, the meat and the cutting board were split in two. The knife slammed into the stone table and got dulled. Luckily it was a stone table. If it were a tiled and cemented table, it probably would have even cracked the tiles!"
Yin Chengjue imagined the scene and suddenly felt a sense of relief that the cutting board in his house had not been replaced yet.
Oh dear! Luckily, I've never let him chop vegetables, otherwise you wouldn't be the longest-used kitchen utensil in our house.
Sally said, "He smashed the cutting board. The regular guests just thought he was using too much force, and everyone joked about it and let it go. They asked him to boil water to cook a pot of dumplings, so he went. But he put in too little water, the fire was too high, and he didn't lift the lid to check. He burned a hole in the pot..."
Yin Chengjue: "So, did they end up eating dumplings?"
Sally: "We started eating very quickly after we asked him to leave the kitchen, although there was a small mishap when we were getting the bowls and chopsticks."
Yin Chengjue: "Did those people ask Xiaoyu to get the bowls and chopsticks?"
Sally: "It seems that Xiaoyu has broken more than just those dishes."
Yin Chengjue silently gazed at the sky.
Sally: "Aside from these things, it's actually not bad. Xiaoyu has a sweet tongue and always manages to make those old men and women happy. They're willing to lend him anything. I just don't know how the show will be edited in post-production. I asked around, and the director only said it was a secret."
Sally thought for a moment and then said, "I'm not really familiar with the director of 'The Smoke from the Chimneys.' I chose this variety show because of its popularity and number of fans, because the edited content is quite realistic, and because the regular guests are all very energetic and good at creating a lively atmosphere. I think Xiaoyu's personality is a good match for them, and I can learn a bit from them."
"But as you know, this isn't just Xiaoyu coming alone, it's the whole boy group coming together. Those managers are no pushovers. Now that I see Xiaoyu is so outstanding in 'every aspect,' she'll definitely be included in the final cut, and her screen time will probably be plentiful. But the other members' managers probably won't be so happy. Based on my years of experience, those people will definitely find other ways to highlight their own artists, and I estimate that most of these methods will be related to Xiaoyu."
Yin Chengjue gleaned a conclusion from Sally's roundabout remarks: "Are you worried that the nail that sticks out will be hammered down, and that Xiaoyu's actions will become a target for others to criticize?"
Sally: "That's right, so I want to set aside some funds in advance to prepare for public relations." Sally sighed, "Oh, I'm really going to have to worry about this."
Yin Chengjue: "The funds can be prepaid, but please send me what I want first."
Sally didn't react for a moment: "Huh?"
Yin Chengjue, holding a phone in one hand and a coffee in the other, leaned back in his chair and said, "What 'ah'? Send me Xiaoyu's photos. You spent so long with him, don't tell me you didn't take any pictures."
Sally was speechless for a moment before starting to look through her phone. While scrolling through the photos and sending them to Yin Chengjue on WeChat, she complained, "Are you a stalker? Xiaoyu has only been out for a short time, and you're already taking her photos."
Listening to Sally's rambling, Yin Chengjue thought to himself: I'm willing. Then he silently downloaded the original photos that had been sent to him.
While Rong Yu was filming "Nuan Niao Chui Yan" (袅袅炊烟), Qin Linlin came to see Yin Chengjue and said she wanted to do the final episode of this season of "Don't Close Your Eyes When It Gets Dark," which was the final battle.
"Don't Close Your Eyes When It Gets Dark" has aired for twenty episodes, and the number of views and discussions for each episode is astonishing. However, Yin Chengjue only participated in one pilot episode and the first official recording. The rest of the time, artists from Huansheng Entertainment took turns to replace him. Of course, they also went there under the guise of promoting Yin's products, so they would occasionally read the announcements in the game.
Qin Linlin came to Yin Chengjue with a simple meaning—this is the last episode of the first season, the finale, could you take some time to appear in the last episode, so that it can be considered a neat ending.
"Those young masters who came to play during the pilot episode have also agreed to come and experience the finale," Qin Linlin said with a smile.
Continue read on readnovelmtl.com
