Chapter 557 Dazzling Operations
Two days later.
Du Shaojie and others took a car and went to the alpine ranch.
After entering the mountains, there was no signal on the mobile phone. They were quiet, but the outside world was in an uproar.
Wu Chenggang did not go to the ranch with them. In the afternoon, he received news that [Chuan Shang Ren Jia] was preparing to raise funds again.
The meaning of raising funds at this time was very clear, that is, to fight [Xichuan Restaurant] to the end.
In the evening.
Du Shaojie and others sat in front of the tent to enjoy the sunset. At everyone's request, they had [soup and rice] tonight, accompanied by some naan and [roasted lamb].
"I decided to start eating vegetarian food after going down the mountain. I have eaten too much meat these days and have gained at least two pounds."
A burst of fragrance wafted from the big pot not far away. Pang Weidong swallowed a mouthful of saliva, touched his slightly fat belly, and couldn't help sighing.
He has always been unable to control his mouth. He feels uncomfortable if he doesn't eat, and regrets it after eating.
Du Shaojie ignored him. When the soup and rice were ready, he got up and went to help.
Today's dinner was prepared by the people sent by the village. It was an authentic farm meal, and the barbecue was prepared by a local herdsman.
Just when everyone sat down to eat, Wu Chenggang arrived.
"Why are you here? What happened?"
Du Shaojie saw Wu Chenggang's figure and immediately realized that something must have happened, otherwise he would not have come to the mountain so late.
He and Li Yimei stayed at the foot of the mountain before just to make it easier to contact the company.
"Mr. Du, I received news that [Chuan Shang Ren Jia] is about to start a new round of financing. It is said that the scale of financing this time will reach 4 billion yuan."
Wu Chenggang did not dare to neglect it and immediately went straight to the point.
"Huh?"
Du Shaojie's face gradually darkened. He knew very well that [Chuan Shang Ren Jia] would not give in, so [Xichuan Restaurant] was also prepared to continue to consume.
But the other party's large-scale financing again was somewhat beyond his expectations.
His mind was working quickly, and there were still some key issues that he couldn't figure out.
The fight between [Xichuan Restaurant] and [Kawakami Family] has deviated from the original track. [Xichuan Restaurant] has separated its position from the other party and focused on the mid-end market.
In this case, even if [Kawakami Family] continues to burn money, the effect will be far less than before. As long as they are not stupid, they will not do it so recklessly.
But why did the other party raise 4 billion yuan again at this time?
"Xiao Wu, you have worked hard, you eat first."
Du Shaojie took back his divergent thinking and invited Wu Chenggang to eat.
The other party ran up the mountain at this time and must have not eaten.
Wu Chenggang responded and sat down. He was hungry when he ran here in a hurry.
Du Shaojie finished his meal quickly, got up and strolled around, thinking about the questions just now.
Due to insufficient information, it was difficult for him to make a judgment. After strolling for half an hour, he walked back and chatted with Pang Weidong and others.
Pang Weidong knew that the other party had something to do, so he went to bed early at night.
The next morning, he took the initiative to ask Du Shaojie that he wanted to go down the mountain.
"It's okay, you guys continue to play here, I'll go back and make a few phone calls."
Du Shaojie smiled and shook his head, not letting Pang Weidong and Xu Bo go with him.
Afterwards, he and Zou Xiaohe, Luo Qin, and Li Yimei took a car down the mountain, and the others stayed on the mountain.
"Yongli, do you have any news?"
The first thing Du Shaojie did after going down the mountain was to call Wang Yongli.
However, the other party's answer disappointed him. There was no new news from Wang Yongli, and he didn't know what [Kawakami Family] was doing.
Du Shaojie called a few more people, but there was still no gain. It seems that the other party did a good job of keeping secrets this time, and no news was leaked at all.
"Forget about the other party's intentions. Anyway, everyone will speak with strength in the end."
Du Shaojie changed his mind. Since he couldn't guess what the other party was going to do, he might as well focus on the inside. On the one hand, he continued to practice hard on his internal skills, and on the other hand, he appropriately strengthened the publicity work to attract more customers to return.
Of course, Wang Yongli and others would not be idle, and would continue to keep an eye on their opponents.
Afternoon.
Du Shaojie left Luo Qin and others behind, and took Zou Xiaohe back to the alpine ranch.
At night, he had a drink with Pang Weidong and Xu Bo. The two said they didn't want to stay at the ranch any more, so everyone went down the mountain the next day.
"Ajie, go and do your thing. Abo and I will stay at the ranch for a few more days."
Back at the holiday villa, Pang Weidong told Du Shaojie not to continue to accompany him and others, and to go back when it was time.
Du Shaojie nodded. He wanted to have a good rest for a while, but his opponent didn't let him have any free time.
The next day,
he flew to Beijing with Zou Xiaohe, Wu Chenggang and others.
A few days later,
there was news that [Kawakami Family] was gradually canceling some preferential activities instead of continuing the price war.
"They can't fight anymore. There is almost no room for price reduction, and our customer base doesn't overlap much with the other party. So, I think the other party is planning to change its business strategy and remove all kinds of discounts first to avoid further losses."
Yu Jianxin and others came to Beijing from Shenzhen, and Du Shaojie happened to discuss it with them.
Yu Jianxin saw it clearly. He told Du Shaojie that due to the low-price competition of Chuan Shang Ren Jia, many small and medium-sized Sichuan restaurants had gone bankrupt, which gave the other party an opportunity to adjust their prices.
After all, the quality of the dishes at Kawakami Family is good, and even if the previous promotional activities are cancelled, its cost performance is still very high.
"No, are they preparing to go public?"
Wu Chenggang only saw the opponent's routine clearly at this moment. The previous low-price strategy of Kawakami Family was mainly aimed at Xichuan Restaurant.
Now that they feel that they cannot defeat their opponents in a short period of time, they change their thinking and plan to go public.
At this time, they naturally have to improve their performance, otherwise how can the listing application be approved?
It just so happens that the market competition pressure is the smallest at this time, and it is also a good time for Kawakami Family to turn around quickly.
"Not necessarily! If the other party plans to go public, what is the purpose of raising 4 billion yuan now? You have to know that it has not been long since their last round of financing. Is such intensive financing just for going public?
Besides, even if the other party wants to go public, it has to look at three years of operating performance, otherwise it will not be approved. Therefore, it is impossible for the other party to go public within two years."
Du Shaojie shook his head and disagreed with Wu Chenggang's statement.
But he still couldn't figure out what [Kawakami Family] was going to do specifically, so for the time being, just think that the other party is reserving funds.
This issue has been discussed for a long time, but there is still no conclusion.
Next, everyone focused on internal management. Everyone offered suggestions and had many good ideas and suggestions.
"That's it, after all, one's own strength is the most important."
Du Shaojie ended the meeting, including Yu Jianxin and Wu Chenggang, and others were moved and went to various places for inspection.
He stayed in Beijing. During this period, he needed to spend more time with his daughter and would not leave until his daughter finished the college entrance examination.
[Kawakami Family] has not made any big moves recently, but just stopped all preferential activities. This is actually where the other party is cunning. When they started the price war, they still maintained the basic price of the dishes, and they made more efforts on various discounts.
Du Shaojie made a simple calculation and found that the other party had crossed the profit margin warning line, and they might be able to make a profit again.
In fact, it was the same for [Xichuan Restaurant]. That afternoon, he was preparing to cook, and Luo Qinxing ran in with a few reports.
"Boss, good news, [Xichuan Restaurant] finally made a profit last month, with a profit of 6.7 million yuan."
Wu Chenggang had been running outside, so Luo Qin took over the other party's role.
Last month, [Xichuan Restaurant] made a profit of 6.7 million yuan in a single month, finally climbing out of the quagmire of losses.
Of course, it is still not reliable to only look at the operating data of one month. It takes at least half a year to determine whether the trend has completely changed.
"Not bad, you put the report in the study first, and I will look at it after I finish my work."
The college entrance examination is imminent, and my daughter has also lived at home during this period.
Du Shaojie is responsible for three meals a day, and he cooks in different ways every day. He pays attention to both nutritional balance and the combination of meat and vegetables. He almost uses all his strength.
He couldn't help his daughter with her studies, but Qi Yan could study the exercises with her.
So he could only take care of his daughter more in life, and his daughter especially liked the food he cooked.
"Okay."
Luo Qin smiled and turned to leave the kitchen.
In the evening.
Du Shaojie received a call from Wang Yongli, saying that according to reliable information, [Kawakami Family] is about to turn losses into profits. This is easy to understand. The other party's loss is not due to bad business, but a tactical loss.
Its purpose is to use the price advantage to drag [Xichuan Restaurant] down.
However, [Xichuan Restaurant] didn't fall for it at all. You fight your price war, and [Xichuan Restaurant] remains unmoved. Through patience and strong strength, it not only survived but also successfully divided the track with its opponent.
[Kawakami Family] realized that it was difficult to defeat the opponent with price war alone, so it cancelled all preferential activities and adjusted prices so that the prices returned to the profitable range.
"In addition, I also found out the purpose of [Kawakami Family]'s financing of 4 billion. The other party is preparing to build a reliable supply chain, including but not limited to cold storage, logistics, raw material supply bases, etc., to improve competitiveness."
Wang Yongli has made great progress in his recent work and got the plan of [Kawakami Family].
The other party has made good progress and has secretly controlled a large pork supply company, realizing a closed loop from pig breeding, slaughtering, cutting, and cold logistics.
After listening, Du Shaojie was silent for a long time.
It seems that the opponent also has a master, and he has started to play the extension of the industrial chain. [Bailian Catering] also has its own supply chain, but in comparison, it does not have such great ambitions as the other party.
"Yongli, you are doing well, keep watching the other party."
Du Shaojie encouraged Wang Yongli and then hung up.
Then he told Luo Qin about this situation and asked her to inform Yu Jianxin, Wu Chenggang and others.
Yu Jianxin and others naturally attached great importance to it, but they did not quite understand the other party's approach. Being able to have your own raw material base is the leader in the catering industry. What is the meaning of controlling a large meat production company?
This is a cross-industry operation. If it is done well, it is fine. If it is not done well, won’t it be a multiple loss?
However, they soon understood the other party’s intention. This pork production company has a good reputation. After [Kawakami Family] took control, the profit soared, which stunned many people.
Next, [Kawakami Family] suddenly announced plans to acquire a food listed company in the mainland.
This company has been operating poorly in recent years and is about to face the risk of delisting.
To be honest, the opponent’s series of dazzling operations almost made Du Shaojie unable to react. By the time he understood it, the opponent’s layout had been basically completed.
[Kawakami Family] successfully took over this listed company, and then began to adjust the business projects, adding a lot of Sichuan specialties and Sichuan snacks.
These must be under the [Kawakami Family] signboard, such as [spicy sausage], [bacon], [sauerkraut fish seasoning], [boiling fish seasoning], [mapo tofu seasoning], [hot pot base], etc.
Du Shaojie fully understood the other party’s thinking. The other party is not only extending the industrial chain, but also extending the brand.
After the company's successful restructuring, it implemented a round of additional issuance. Li Kaize, Yin Qiang and others as well as [Hongsheng Investment] surfaced one after another, making the additional issuance successfully completed.
The listed company divested its non-performing assets and then used the raised funds to acquire 150 stores of [Chuan Shang Ren Jia].
These stores can also be considered high-quality assets, at least they can create benefits.
After the transaction was completed, [Chuan Shang Ren Jia] started a new round of expansion and continued to build new stores.
The listed company has its own catering stores, as well as local specialties and snacks under the brand, and its profitability has suddenly become very strong.
[Kawakami Family] authorized the brand to the listed company. The two can be regarded as a family, with you in me and me in you.
"Very exciting! It's still those who play capital operation who can make money."
Du Shaojie was amazed and basically figured out the other party's means.
[Kawakami Family] pretended to fight [Xichuan Restaurant] to the death, but it was half true and half false. If it is possible, of course, they will destroy the opponent by the way. If it is not possible, the purpose of speculation has been achieved, and then they will turn to the capital market to make money.
Putting 150 stores into the listed company, the transaction price has a large premium, and this alone can make [Kawakami Family] a lot of money.
In addition, various local specialties and snacks are also very profitable. A listed company on the verge of delisting has transformed into a star enterprise.
Next, the listed company continued to conduct related transactions with the largest shareholder. In addition to acquiring stores, the listed company also acquired [pork production enterprises] and raw material supply bases.
Good performance and good expectations have made the stock price of the listed company soar.
"How about it, Ajie, can we sell our stocks now?"
Pang Weidong and Xu Bo came to Beijing a few days ago. When [Kawakami Family] was doing all kinds of fancy operations, Du Shaojie was also busy.
(End of this chapter)
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