There is nothing fancy about the promotion. In summary, it is a common marketing method such as "daily special price", "recharge gift", "12% off on special dates".
However, since [Xichuan Restaurant] insists on the positioning of a mid-range restaurant, the promotion has achieved good results as soon as it was launched.
Common marketing methods are very useful for new and old customers, but they are useless for customers who care about cost performance. In a sense, these activities are mainly to increase customer stickiness and have nothing to do with price wars.
"Boss Du, this week [Xichuan Restaurant]'s turnover has rebounded, especially members recharge very actively. As of now, the recharge balance has been close to 50 million yuan."
Wu Chenggang stares at the statistics of [Xichuan Restaurant] every day. After a week of fermentation, the effect has been initially shown.
Du Shaojie smiled and said, "Not bad! Xiao Wu, what is the reaction of the opponent?"
"[Chuan Shang Ren Jia] is not idle either. They have increased the intensity of the discount, but it is said that the effect is average."
Wu Chenggang couldn't help laughing when he heard the boss's question.
He remembered clearly that the boss once said that for a company like [Kawakami Family], the first wave of offensive would have the best effect, and the effect would decay rapidly afterwards.
Sure enough, the other party thought that [Xichuan Restaurant] wanted to respond to the price war at this time, so they quickly followed suit.
But the problem is that they are already losing money to gain publicity, so how much room can they have for price cuts?
"We are not fighting a price war with them. After this week, the recharge gift activity will end, and we will not open this activity frequently in the future."
This is the advantage of two tracks. At this point, the price war has no lethality to [Xichuan Restaurant].
The precise positioning of both parties has been established, and the labels have been firmly attached. It is almost impossible for [Kawakami Family] to overturn this status quo.
In Du Shaojie's view, the diversion and screening of customers has been basically completed, and the darkest moment of [Xichuan Restaurant] has passed quietly without knowing it.
Although [Xichuan Restaurant] is still in a loss-making state, the loss margin has been greatly reduced, and the monthly loss is roughly between 7 million and 8 million yuan.
As long as we hold on, it is only a matter of time before we become profitable again.
Du Shaojie finally breathed a sigh of relief. Although the battle with his opponent is far from over, as long as he does not make any big mistakes, he can outlast the opponent even if he has to endure.
That afternoon.
Pang Weidong and Xu Bo, who had not been seen for a long time, suddenly came to Yangcheng.
"Ajie, a big boss, are you tired of personally fighting against your opponent? In fact, [Kawakami Family] is not that scary. You know, they have grown rapidly with financing, but they may not be very strong."
The arrival of the two people just allowed Du Shaojie to take a break.
The three of them took a car to [Fish Restaurant]. No one ordered any dishes, only a self-service barbecue.
Du Shaojie asked Wu Dazhu to mobilize some of the best ingredients in advance, including beef and mutton, as well as various top-quality seafood.
Pang Weidong complained while eating and drinking.
The two-round battle between [Xichuan Restaurant] and [Kawakami Family] has long been an open secret. Not to mention that everyone knows about it, the scope of communication is also quite wide.
"You are talking without any pain. Am I just competing with [Kawakami Family]? No, the other party has the Hong Kong consortium and Yin Qiang and other forces behind them.
I am actually a little confused. Although I have had conflicts with them, it is not a deep hatred. Why do they want to kill me?"
Du Shaojie shook his head. On the surface, he responded to Pang Weidong's complaints, but in fact he really had this doubt.
In the business world, it is impossible not to offend everyone. Competition and cooperation are the norm. When there is a conflict of interest, it is not strange to stab someone in the face, but when there is no conflict of interest, you have to create an opportunity to do it? It is
not surprising that Yin Qiang would do this, but it is a bit incredible for others to do so.
Even if Li Er and others hate me, they will keep it in mind first and wait for the right opportunity. But they support [Kawakami Family] through [Hongsheng Investment] to compete with me, which always feels a bit wrong.
"I know this question."
Unexpectedly, Pang Weidong couldn't help laughing after hearing it.
He was indeed very proud. He knew the hidden story behind this matter by chance, and met a big man in Hong Kong who explained his doubts to him.
"Ajie, you are confused by the situation. You always think about your restaurant, but others are eyeing your storefront. Have you ever thought that if you keep fighting a war of attrition, your funds will be exhausted one day?
Don't underestimate those people, they are all old foxes, and their strength is several orders of magnitude higher than yours. When your capital chain is about to break, your properties all over the country will sooner or later belong to others."
Pang Weidong did not say the specific source, but Du Shaojie could not help but believe what he said.
In his eyes, the most precious thing is the catering business he founded, but in the eyes of some people, his greatest wealth is the real estate accumulated over the years.
Many of the commercial properties under the company's name are located in the local prime locations, which can be said to be priceless. That is to say, he bought them early, and he might not be able to buy them now even if he has money.
Perhaps, because of the existence of these storefronts, they also blocked the way for others.
Du Shaojie had encountered the same problem before. Because of his existence, the plots of land that others had targeted could not be demolished smoothly, which must have affected other people's plans to make money.
Blocking someone's financial path is like killing their parents, and that's how hatred comes from.
"So that's it!"
Du Shaojie suddenly realized something when he was awakened by a word.
However, some people obviously underestimated his financial strength and actually wanted to use a war of attrition to drag him down and force him to surrender.
Maybe they knew his character, so before they beat him, they didn't contact him at all. If Pang Weidong had woken him up today, he would still be in the dark.
"Have you figured it out? That means your [Bailian Catering] is not listed as a whole in Hong Kong, otherwise it would have been listed long ago."
Pang Weidong said, and raised his glass to clink glasses with Du Shaojie and Xu Bo.
Du Shaojie figured out what was going on and stopped talking about it.
Anyway, no matter what means the other party took, they were doomed to fail. He was not afraid of a fight of consumption. The other party wanted to compete on a track he was familiar with, but he had little chance of winning.
"Dongzi, thank you!"
Du Shaojie then toasted Pang Weidong with a glass of wine alone. He didn't understand that the other party came to talk to him specifically.
"My brother, why thank me? By the way, Ajie, how is your horse farm?"
Pang Weidong smiled and waved his hand, then asked about the horse farm.
"It has been open for business for a long time. I'm so busy that I didn't bother to take a look."
The horse farm is just a small business. Du Shaojie didn't pay much attention to it because he was busy competing with [Kawakami Family]. He
remembered this when he heard Pang Weidong's question.
He felt that he should take time to go back and take a look. Although the investment in the project was not large, he couldn't ignore it.
"The hot weather in the south is uncomfortable, Ajie, why don't we go to your horse farm in a few days? Stay there for half a month and come back, just as a summer vacation."
Pang Weidong felt that the fight between Du Shaojie and the other party would not end so easily, so he planned to take him out for some fun.
The boss is also a human being, and it is not good to be always on edge. The right way is to combine work and rest.
"Okay!"
Du Shaojie agreed very happily. He felt that he had been working too hard during this period and should relax.
It is still the season of spring in Xijiang, and it doesn't matter if he accompanies Pang Weidong and Xu Bo to play for a few days. However, he will have to go directly to Beijing after leaving Xijiang, and he has to care about his daughter's college
entrance examination no matter how busy he is. His daughter's academic performance has always been very good, and he has hardly worried about her for so many years.
He had told Qi Yan and his daughter before that it would be best to study for an undergraduate degree in China. If she has other ideas after graduating from undergraduate studies, he will respect his daughter's choice.
Three days later.
Du Shaojie, Pang Weidong, Xu Bo and others took a plane to Xijiang.
"We came a little early. When we come in summer, the scenery here will be more charming."
The flowers are blooming in spring, and the green grass has just emerged.
Du Shaojie's horse farm has already started business. The villa area is temporarily closed to the public, but the tourist hotel has opened its doors to welcome guests.
The constant temperature and humidity stables are full of modern atmosphere. The racecourse is crowded with people. A "sheep grabbing" competition organized by the horse farm is in full swing.
When the group arrived at the horse farm, they happened to see this scene.
Pang Weidong was very interested. Du Shaojie asked the manager of the horse farm to make some arrangements, and everyone watched the show together.
"Mr. Du, Villa No. 1 and Villa No. 2 have been arranged. Do you need to rest now?"
After the performance, the manager of the horse farm appeared again.
Du Shaojie nodded and asked the other party to arrange Pang Weidong, Xu Bo and their entourage in Villa No. 2, while he and Zou Xiaohe and others went to Villa No. 1.
Villa No. 1 is his private villa, Villa No. 2 and Villa No. 3 are VIP reception villas, and the others are business reception villas. The villa is generally not open to the public. In the future, he will arrange for the management and outstanding employees of his company to come here for vacation.
Noon.
Du Shaojie and others had lunch at the [Barbecue Factory], which is known as the "first scenic spot" of the entire tourist attraction. It is crowded every day, and two rows of temporary buildings have been added around the restaurant as dining areas.
"Dongzi, what do you want to eat today?"
Although you can eat in the villa, there is no such atmosphere.
They did not go to the private room upstairs, but found two tables in the lobby to sit down.
There were also many people accompanying them. Du Shaojie asked Luo Qin to greet them, and he sat with Pang Weidong and Xu Bo.
Hearing Du Shaojie's question, Pang Weidong looked around and said, "Like everyone else, let's focus on barbecue, and then you can order some other food."
The most famous thing here is barbecue. [Barbecue Factory] is not bragging. It needs at least 100 sheep every day, and it is not enough on holidays.
Du Shaojie thought about it, ordered some barbecue first, and then ordered [baked buns], [vegetarian pilaf] and a few side dishes.
In a short time, the fragrant [roasted lamb], [roasted kidneys], [roasted lamb intestines], [roasted lamb chops], [roasted buns] and [hand-pulled rice] were served.
In this season, the mountain is still relatively cool, so Du Shaojie opened a bottle of white wine.
Several people did not drink much. Pang Weidong and Xu Bo were still thinking about riding horses in the afternoon, so they couldn't get drunk.
"Ajie, the barbecue here is delicious, and the [roasted buns] and [hand-pulled rice] are also delicious."
For Pang Weidong and Xu Bo, today is a change of taste. The barbecue and snacks taste particularly good, which is obviously different from the diet in other places.
There is meat in front of them. They usually don't eat like this. Eating like this all the time is easy to get "three highs".
After dinner.
Everyone returned to the villa to rest for a while, and Pang Weidong and Xu Bo clamored to go riding.
Both of them have exclusive mounts at the horse farm. These are their own horses, but they are just fostered here.
It can be seen that Pang Weidong and Xu Bo both have some basic knowledge of horse riding, and they must have joined other equestrian clubs. These two guys love to play, and they are still tireless at an old age.
Du Shaojie can also ride a horse, but he did not choose an eliminated racehorse, but chose an Yili horse.
The three of them played their own games. Anyway, everyone was equipped with a knight by their side, and there was also the protection of bodyguards, so they were not lonely.
Everyone played happily for two hours. People from the county got the news and came to visit, so Du Shaojie had to go to the socializing first. Pang Weidong and Xu Bo felt a little disappointed, so they went back to rest.
"Mr. Du, let's sit together in the evening?"
After chatting for more than half an hour, the county leaders issued an invitation to invite Du Shaojie and others to dinner.
Du Shaojie is a registered investor in the county. Although the investment scale of the horse farm is not large, it is already a big project here.
"Sorry, I'm a little tired today, so I won't bother you. I'll treat you to dinner in two days, and I hope you won't refuse."
Du Shaojie declined the invitation and said he would make arrangements later.
The county leader had no objection. Eating and other things were trivial matters. The main purpose was to keep in touch. Whoever treated them made a difference?
"Okay, let's contact each other later. By the way, Mr. Du, are you going to the ranch this time? If you are going, call me in advance and I will make arrangements."
The county visitor immediately said goodbye and walked out the door. The county leader remembered that Du Shaojie liked to go to the ranch, so he asked with a smile.
Du Shaojie expressed his gratitude. He originally planned to take Pang Weidong and others to the mountain in two days, and he would not be polite about such things.
During dinner, he mentioned that he was going to the ranch the day after tomorrow.
"Ajie, how about we go on horseback? I heard from the jockey that the herdsmen all ride horses up and down the mountain, which is quite fun."
Pang Weidong was naturally very happy. Although it was not his first time here, he still yearned for the alpine ranch.
So he made a suggestion, thinking that riding a horse to the ranch would be interesting.
"Are you sure? Riding a horse to such a far place is very painful, not as wonderful as you think."
Du Shaojie smiled and waved his hand. They were not used to riding a horse for a long time. Don't give up halfway. If you cry out to the sky, it will be miserable.
Pang Weidong heard it and struggled for a long time, but finally gave up the idea of riding a horse up the mountain. (End of this chapter)
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