Seeing his boss so calm, Wang Kaicheng didn't say anything more.
"Boss, Ele.me has already expanded to 100 cities across the country, and it will catch up with us by the end of this year at the latest," Yun Ruoxi said worriedly.
Chen Ze knew that Zhang, the CEO of Ele.me, wasn't stupid. It was only a matter of time before Ele.me caught up with Panda Takeout's 200-city network. So, although Panda Takeout currently held an advantage, it was impossible for it to defeat Ele.me in the short term.
He thought for a moment and then instructed, "Mr. Yun, immediately have all the merchants who cooperate with us sign exclusive sales agreements. In other words, if they cooperate with us, they cannot sign cooperation agreements with other platforms."
Yun Ruoxi's eyes lit up, and she immediately replied, "Boss, this is a good idea. This way, we can consolidate our advantage."
Wang Kaicheng nodded repeatedly, "However, what if those merchants disagree? After all, Ele.me has a considerable market share."
Chen Ze smiled confidently, "We can offer some preferential policies to merchants who are willing to sign exclusive agreements, such as reducing the commission rate. Although we may earn less in the early stages, if we can suppress Ele.me, the profit margin will only be greater in the later stages."
Yun Ruoxi quickly wrote it down, "Boss, I'll take care of it right away."
A few days later, feedback came back that most merchants, considering Panda Takeaway's strength and preferential policies, agreed to sign exclusive sales agreements.
Ele.me discovered that many merchants had stopped cooperating with them, causing chaos in the situation.
Riding the wave of success, Yun Ruoxi intensified its promotional efforts and launched more subsidy programs for users. In just a few days, Panda Takeout further expanded its market share in third- and fourth-tier cities, successfully widening the gap with Ele.me.
In his office, looking at the latest data reports, Chen Ze nodded in satisfaction. He knew that this battle for food delivery market share would not end anytime soon, and maintaining market share was an important goal.
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