The Hunan-style food factory covers an area of 50 mu (approximately 3.3 hectares), including 10 new chili sauce production workshops, 7 new spicy strip production workshops, 3 new Hunan-style small fish workshops, and 5 new large warehouses. The total investment here is 120 million RMB.
Next, there will be food-related supporting facilities, including a glass bottle manufacturing plant and a safe plastic packaging products plant, with a total investment of 30 million yuan in factory construction and machinery equipment.
Ten million yuan was used for raw material acquisition, and the remaining 140 million yuan in working capital was used for advertising investment and the construction of the Guangdong branch.
The data was very detailed, and Chen Ze understood it at a glance. "President An, where will the Hunan Flavor Foods branch invest?"
"Chairman, the branch office is currently located in your hometown of Guangcheng. I bought the land and factory buildings directly for 50 million yuan. The address is in Panyu District."
Chen Ze nodded. "Choosing my hometown is a good choice. It has abundant labor resources and a huge consumer market. How are the sales of Hunan-style food products going so far?"
An Yumo replied, "It's all clearly written in the sales data file. You'll see once you take a look."
Chen Ze opened another sales data file. Hunan-style food products achieved sales of 500 million RMB last year. Among them, chili sauce accounted for the largest share of sales, reaching 300 million RMB, while spicy strips and Hunan-style small fish accounted for 100 million RMB and 80 million RMB respectively.
Moreover, the product has a high market share in Hunan Province and a certain degree of brand recognition in surrounding provinces.
Chen Ze then asked, "So, what are the plans for market expansion going forward?"
An Yumo said confidently, "Next, we plan to focus on developing the East China and North China markets, increase advertising investment, and establish partnerships with local large supermarkets and convenience stores. In addition, we also plan to launch some new products to enrich our product line."
Chen Ze smiled with satisfaction, "Not bad, it seems you already have a clear plan. Report any problems promptly and strive to make Hunan-style food a nationally renowned food brand."
An Yumo nodded firmly, "Chairman, rest assured, I have hired a professional manager from a headhunting company named Chen Zhenghua. He has been managing and planning Hunan Flavor Food Company for the past two years. I am only responsible for approving his use of funds."
"You did a great job!" Chen Ze praised.
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