Chapter 453: Department of Culture and Tourism (4)
In the following month, Jiang Ningyue inspected the province's iconic tourist attractions.
At the beginning of November, the inspection ended and Jiang Ningyue called all the cadres in the department to start work.
"I spent a month inspecting and discovered several problems in our province's cultural tourism industry, or rather, problems within our Department of Culture and Tourism and the cultural tourism bureaus of various provinces and cities. That is, when tourists come to our province and want to find out where to go, they have to use online apps like TikTok to find out how others recommend itineraries and how others have been traveling."
Jiang Ningyue looked around. "Many people think this is no big deal, that you guys do the same when you go out for fun. But is that right? Is it reasonable? We are the cultural and tourism department, and we know the most about what the scenic area has to offer. Why are we the least professional?"
Everyone nodded after hearing this.
Jiang Ningyue continued, "If I open any cultural and tourism bureau website right now, there's very little information about tourist attractions, let alone recommended routes. Even if there are pictures of scenic spots, they're probably taken ages ago. Also, cultural and tourism bureaus across the country, don't just play with abstract ideas on TikTok. Is that fun? Do your job well, and don't just rehash the same promotional videos over and over again. Explore your own local characteristics, and what differentiates them from the rest of the province and the country."
The meeting lasted an hour, and Jiang Ningyue was the only one talking. She picked up her teacup and took a sip of water. "You guys should also share your ideas."
Everyone at the scene immediately started to express their opinions based on their own work.
Zhong Xiaolei, Director of the Publicity Department of the Department of Culture and Tourism, smiled and said, "Director Ningyue, there's a lot of demand on social media platforms like Weibo and TikTok for you to shoot a promotional video for the province's culture and tourism. Our province's promotional video for culture and tourism was shot five years ago. Do you have time to respond to these calls?"
Jiang Ningyue frowned slightly. Filming a promotional video was a very cumbersome task, especially one for the entire province. It would take at least ten days to half a month. As the director of the department, she had a lot of meetings on a daily basis, so how could she have the time to film this kind of video with them?
"How about this? Invite Gu Meng to be our Haizhou Province's cultural and tourism promotion ambassador, and have her appear in this promotional video. I'll see when I have time and accompany you to one or two scenic spots."
Zhong Xiaolei blinked and said, "Director Ningyue, Teacher Gu Meng's appearance fee is a bit high right now. Our department's funds are a bit tight."
The annual fiscal budget of the Haizhou Provincial Department of Culture and Tourism is 2.3 billion yuan. Simply put, Jiang Ningyue holds the management rights of 2.3 billion yuan a year.
Even if the Propaganda Department is criticized for spending 10 or 20 million to invite celebrities, some people may secretly criticize it, but no one will dare to say anything.
However, since she was inviting Gu Meng, Jiang Ningyue was not prepared to spend any money.
"Yeah?"
Jiang Ningyue chuckled, "Okay then, I'll call her later and have her agent talk to you."
"Okay." Zhong Xiaolei nodded quickly.
It is very risky to invite celebrities to be cultural and tourism ambassadors. If the celebrity's reputation is exposed or some negative news is revealed, it will be very troublesome.
However, Jiang Ningyue has confidence in Gu Meng.
Gu Meng, who received the 'notice', was at a loss for words. "Alright, since you, Director Jiang, have spoken, I must obey your instructions! I'll promote a few variety shows and will be back in the next few days."
The busy times were over and Jiang Ningyue lived a simple life.
Occasionally, I would go to the capital or provincial government for meetings. When I had nothing else to do, I would listen to reports, play badminton at noon, and occasionally visit subordinate institutions to inspect new song and dance routines.
Every day is very fulfilling.
However, something big was happening in Southeast Asia.
There are three armed separatist organizations in Siam, namely: the 'Southern Thai Separatist Armed Forces' active in Narathiwat Province, Pattani Province and Yala Province.
These groups, primarily of Malay descent, advocate for the establishment of an independent state from Siam. Since 2004, they have frequently launched attacks against government institutions and civilians, including bombings and shootings. Their activities are influenced by extremist Wahhabi ideology, the roots of which can be traced back to the territorial disputes demarcated by the 1909 Anglo-Siamese Treaty of Bangkok.
Patani United Liberation Organization (PULO): A Malay separatist group with a long history.
National Revolutionary Front (BRN): A radical organization that has become more active in recent years and advocates achieving independence through violence.
There are two political opposition groups in the country.
1. Red Shirts (Union for Democracy Against Dictatorship, UDD)
2. Yellow Shirts (People's Democratic Alliance)
After Jiang Ningyue became the director of the Asian Department, she used the system's capabilities to successfully and easily suppress these opposition forces.
Since Jiang Ningyue was transferred from the Asia Department, the CIA has increased its investment in these organizations. In just three months, it transported more than 1 billion US dollars worth of weapons and equipment. At the same time, it provided political support to opposition forces and opposition groups in Siam.
The purpose of these opposition forces is very clear, which is to stop the Kra Canal project!
As a result, large-scale demonstrations took place in Siam, and reactionary forces in southern Siam even attacked Siamese military bases.
Faced with internal and external troubles, the Siamese government finally chose to communicate with Dong Da and mainly suspended the excavation of the Kra Canal.
——
In mid-November, the Department of Culture and Tourism set up a working group to promote Spring Festival culture and tourism.
I remember when Jiang Ningyue first joined the cultural and tourism promotion working group, she was the one who gave suggestions and wrote plans.
Now my job is to be the one who sets the tone and makes the final decision.
After flipping through the cultural tourism promotion plan submitted by the prefecture-level city, Jiang Ningyue said:
"I won't be involved in the promotional videos for Gulin City and Canglan City. After all, I filmed promotional videos for them when I was a reporter."
Representatives from the Cultural and Tourism Bureaus of Gulin City and Canglan City immediately smiled when they heard this. Fortunately, when Jiang Ningyue was transferred to the capital, they did not delete the promotional video. After many years, the video is still on their homepage.
"This time, let's choose Xiaze City."
Jiang Ningyue and Li Chunyan had been to Xiaze City before, and on the day they went there they encountered a mass death of Oriental White Storks.
The representative from the Xiaze City Culture and Tourism Bureau beamed upon hearing this. Honestly, Jiang Ningyue's appeal was still strong. Furthermore, over the years, Jiang Ningyue's fans had evolved from students and young professionals entering society to those with some success and spending power.
Therefore, Xia Ze City really hopes that Jiang Ningyue will go there to help promote it.
"For other places, you can choose a few distinctive ones for promotional photography."
Jiang Ningyue turned to look at Gu Meng, "Thank you for your hard work, Teacher Gu Meng."
Gu Meng almost laughed out loud after hearing this, but seeing how serious everyone was, she could only smile and nod.
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