In short, the intense competition among high school students cannot be explained in just a few words.
Therefore, Chi Chan and his group don't need to feel anxious at all; their short videos still have a large target audience.
"You mean our target group is those students who are particularly competitive?"
Chi Chan extracted the key point that Ji Siyuan wanted to express.
Ji Siyuan nodded: "Yes, people who are so competitive that they even make use of fragmented time to study!"
Shu Jia was completely baffled when she heard this.
"Do such people really exist?"
"You won't even play when I give you time? Are you stupid?"
In any case, this target group definitely does not include her!
"Damn, if I weren't also a part of the video platform, I would never have given this video a second glance!"
"If I were to look even once more, I'd rather gouge my own eyes out!"
Zhuo Zhiyuan couldn't understand these scrolls.
Why can't you just lie down and relax?
Do we really have to wipe out everyone?
The two Wang Benwangs, Wang Chichan and Lin Da, exchanged a silent glance, not daring to speak.
He was afraid that Shu Jia and Zhuo Zhiyuan would vent their deep resentment on him.
Chi Chan pointed to two real-life examples beside her and said, "Isn't the target group too small?"
"Yes, look, out of the five of us, two of them don't want to watch anymore."
This is the case even at the No. 1 Middle School in the city; imagine how large our audience would be if the scope were expanded to all users on the platform!
Linda was also very worried.
Both he and Chi Chan felt that the target audience was too small.
While the "King of Curry" is indeed very curry-ridden, compared to other ordinary high school students, this group is actually quite small.
Their previous course series already had a wider audience.
From those with weak foundations to those with solid foundations who want to improve, this basically covers 70% of high school students in terms of academic performance.
"Not necessarily. Do you know Gu Sisi from Class 5?"
Zhuo Zhiyuan suddenly spoke up.
"Of course I know! Who in the whole grade doesn't know Gu Xuxu from Class 5!"
Shu Jia nodded, but her expression showed a hint of disdain when she mentioned this person.
The three people I don't recognize: Chi Chan, Lin Da, and Ji Siyuan: ? ? ?
Seeing the blank expressions on the three people's faces, Zhuo Zhiyuan was speechless for a moment.
He truly lived up to his reputation as a bookworm who "ignores everything outside his window and devotes himself entirely to studying the classics"!
Then she continued, "Gu Sisi has excellent grades, always ranking in the top ten of her grade. But her fame doesn't stem from her grades, but from her hypocrisy—"
"Oh~"
When Zhuo Zhiyuan mentioned the word "hypocrisy," Chi Chan immediately realized what was going on.
During our school years, there are always some people who, before exams, complain that they haven't studied well, that they don't know this knowledge point, or that they haven't understood it, etc. But when the exam results come out, they do better than anyone else.
"So, that's how Gu Xuxu got her name!"
Shu Jia explained.
Linda and the other two nodded.
"Gu Xuxu isn't an isolated case. Every class has someone like Gu Xuxu, they just don't stand out as much as Gu Xuxu!"
After analyzing the situation, Zhuo Zhiyuan concluded, "Our short videos still have a considerable market. At least, there are plenty of people like Gu Xuxu in schools!"
Shu Jia suddenly realized: "That's right! Whether these people are feigning modesty, being genuinely hypocritical, or simply being naturally reserved, they are undoubtedly our target audience!"
Lin Da added, "Whether these people take the exam or not, they definitely value their grades a lot!"
Chi Chan nodded in agreement: "Now that you mention it, it seems like our short video audience is quite large!"
After listening to everyone's analysis, Ji Siyuan felt helpless.
"The audience is important, but it is not the only factor affecting the development of WeChat Channels!"
"Of course we know that, and there's also the number of videos!"
Zhuo Zhiyuan said casually, not taking Ji Siyuan's words seriously.
Ji Siyuan ignored Zhuo Zhiyuan.
The correct answer was given directly: "Positioning, production, and conversion."
"The target audience has been identified as students who recognize the importance of learning and want to take the initiative to learn whenever they have the time."
Next, we need to accurately position ourselves based on user needs, highlighting the core and key points to meet those needs!
"You mean short videos should also have a focus?"
Zhuo Zhiyuan frowned and pondered for a moment before finally managing to utter this sentence.
"Isn't that obvious!"
Shu Jia looked at Zhuo Zhiyuan as if he were an idiot.
Ji Siyuan continued to share some knowledge about short videos.
To make short video content popular, four aspects need to be considered: audience, positioning, production, and conversion.
First, it's essential to clearly define the target audience of your video account and target them precisely to quickly build a fan base.
Because birds of a feather flock together, the viral effect of sharing within social circles should not be underestimated.
Secondly, accurate positioning is crucial. After identifying the main user group, the short video content should focus on highlighting the needs of that user group and catering to their demands. If necessary, a persona can be created to enhance user trust and engagement.
Secondly, high-quality production is essential. Short videos may seem simple and easy to create, but in reality, the barrier to entry is higher. Creators should prioritize quality over quantity. This ensures that the content presented to users reflects genuine sincerity.
This is especially true for learning-related accounts. They fill in the gaps and deficiencies in users' knowledge, enabling them to grow and improve. This is the core essence of learning-related accounts.
Finally, there's the conversion rate. To create a viral account, a high conversion rate is essential for rapid viral growth. Therefore, switching tracks and focusing on the short video content launched in the previous installments is of paramount importance!
The first few short videos will determine the 'learning' account's fan loyalty, both the previously accumulated and newly accumulated fans.
For short videos to go viral quickly, they need the conversion, promotion, and dissemination of these loyal fans.
If the fan conversion rate is high, the app platform will provide more advertising and promotional traffic later on, and the video will go viral faster, creating a complete virtuous cycle. Conversely, a low conversion rate leads to a vicious cycle.
Shu Jia panicked after hearing this.
"Are the previous short videos that important? You guys said you'd put me in the first episode? Should we change whoever you are now?"
Chi Chan pondered for a moment before speaking.
"How about you go for the first episode, Ji Siyuan?"
Shu Jia's eyes lit up, and she nodded repeatedly.
"Yeah, let's put a male god on the show in the first episode to attract a wave of fans! Trust me, these fans will definitely be super loyal!"
You don't even need to think about it. Just look at the current idol fans and appearance fans. Aren't they all crazy about their idols, obsessed with them, and willing to bang their heads against a wall for them?
Ji Siyuan slowly shook his head.
"The first episode will feature Linda's video! Don't let down your early viewers, especially since physics isn't a core subject!"
After thinking for a moment about the key points that Ji Siyuan had just shared with everyone, Chi Chan spoke up.
"If we let Ji Siyuan take the role from the beginning, the positioning will be off track. What if everyone becomes a fan of Ji Siyuan's looks?"
"Oh, okay!"
┗|｀O′|┛ Aww~~
For the sake of the bigger picture, Shu Jia reluctantly agreed.
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