Chapter 216 Big Boss Ji Yao
Due to this product price controversy, the reputation of the three brands involved has plummeted significantly. Competing companies in the same industry saw the opportunity and took the initiative to seek cooperation with Chuxin Technology. Coupled with the deliberate publicity of marketing accounts, netizens were eager to watch the fun and the sales in the live broadcast room were very considerable.
The market share is limited, and the sales of rival products are high, so the sales of the three brands involved will inevitably be affected. After seeing the monthly sales report, the heads of the three brands looked very unhappy. Even the conditions promised by the Qugou boss could not make up for their current losses.
In addition to these three brands, Qugou Technology has also contacted other brands that have recently appeared on Chuxin Technology's live broadcast room. Several of them agreed, but when they saw the results of these three brands, these brands were scared and quickly rejected Qugou Technology's conditions. They are not so stubborn and still care about reputation.
This matter has come to an end. Qugou Technology was depressed for a short period of time, but Qian Muchue and Xue Chao did not relax. After all, the capital behind Qugou Technology is Shark Tesco, a well-known e-commerce platform in China. Since they want to enter the live streaming industry, it is impossible for them to retreat because of such a small matter.
Previously, Chuxin Technology was unique, but now more and more capital is pouring into this market, and the competitors Chuxin Technology faces will only become stronger. Only by capturing the majority of consumers can it stand to the end.
There is a project that Chuxin Technology has been committed to, and that is the agricultural assistance plan. This sector is not profitable and uses the power of Chuxin Technology to help farmers who have no channels to sell their agricultural products.
This project is Chuxin Technology's way of giving back to society. Usually, Qian Muchue has no problem with her time, so she will do it herself. Since Chuxin Technology has become well-known, many local governments have invited Chuxin Technology to help sell local agricultural products.
This year, Chuxin Technology received an invitation from the City of A City. In addition, as it coincided with the 100th anniversary of A University, Qian Muchue received the invitation letter from A University a month in advance. The two events were held at similar times, and Qian Muchue planned to go to City A on a business trip for a few days.
By the way, she hasn't been back to City A for a long time since moving to City B, and Grandma Qian hasn't been back to her hometown for several years. Although she enjoys being with her granddaughter and grandson-in-law, the old lady still talks about wanting to go back to her hometown from time to time.
Qian Muchue had this plan. She wanted to take advantage of this business trip to City A to take Grandma Qian back to her hometown to stay for two days to relieve the old lady's homesickness.
Of course, Qian Muchue had to discuss this matter with Gong Chen in advance. Since she became pregnant with the twins, Qian Muchue has not been on a business trip, and Gong Chen basically does not go on a business trip unless he has to go, so the couple has not been separated for a long time.
Qian Muchue had this idea only after the twin brother and sister grew up a little. But she didn't expect that the first person who felt uncomfortable when hearing that she was going on a business trip was Gong Chen. As soon as he heard Qian Muchue's plan, he knew it would take many days. Of course, Gong Chen didn't show it.
"Well, there happens to be a project in City A, and I need to go there. I'll accompany you then." Gong Chen said without changing his expression.
He didn't lie. The Gong Group had completed a real estate project in City A and there would be a large cocktail party. Gong Chen had already arranged someone to take charge of the event. He didn't want to go on a business trip, but now Qian Muchue was going on a business trip to City A, so Gong Chen felt that he could go.
It just so happened that he had left a house for Qian Muchue and could take her to see it. He had never forgotten that his wife liked houses, so whenever there was a good property, Gong Chen would subconsciously buy one for Qian Muchue.
"We are both on a business trip, what should we do with Yaya and the others?" Qian Muchue asked subconsciously. Although there is a nanny at home, the children will feel insecure when their parents are not at home.
This is the responsibility of being a mother. Whenever something happens, Qian Muchue thinks of her three children first.
"Take them all with you. It's a good opportunity for them to see where their mother grew up." Gong Chen had thought of this question a long time ago and answered with a smile.
Well, originally Qian Muchue was on a business trip alone, and she took Grandma Qian back to her hometown for a visit, but in the end it turned into a family outing, and there was no feeling of work at all.
On the other side, Qugou Technology is holding a high-level meeting. Although it is just a newly established company, the senior executives present are all elites transferred from Shark Tesco.
Shark Tesco is a well-known e-commerce platform in China. Its founder, Ji Yao, is only 32 years old this year. Compared with a group of bigwigs who are generally in their 50s and 60s, he can definitely be called a young talent.
It is said that Ji Yao himself is a rich second-generation. The Ji family was originally engaged in real estate. Later, during the turbulent period of the real estate industry, the Ji family was forced to withdraw from the real estate industry due to insufficient cash flow. However, a lean camel is bigger than a horse, and a broken boat still has three pounds of nails. Ji Yao took the remaining funds of the Ji family and invested in the Internet industry.
Shark Tesco was founded by Ji Yao eight years ago. In addition to Shark Tesco, he has also run other companies. However, Shark Tesco is the most successful one. Everyone in the circle knows Ji Yao.
The big boss behind Qugou Technology is Ji Yao. As for why he chose to set up such a company, it is because he has a sense of crisis. Although it seems that Chuxin Technology's strength is completely incomparable to Shark Tesco, in Ji Yao's view, this is only a matter of time.
If Shark Tesco does not make any changes and continues to be complacent with its current performance, Ji Yao will not be surprised if it is replaced one day.
Ji Yao has an advantage, which is that he is very open to new things. So when Chuxin Technology emerged, he did not underestimate it. To be honest, he admired the boss behind Chuxin Technology very much for being the first to try something new.
Of course, he initially thought that the boss of Chuxin Technology was Gong Chen. After all, Qian Muchue was a female star who was only in her twenties. Whether in age or profession, she did not look like an entrepreneur at all.
As for Gong Chen, his business acumen is unquestionable. Although the two are not in the same industry, Ji Yao has been compared with Gong Chen many times. Both of them are young and have become leaders in their respective industries.
In addition, given the relationship between Qian Muchue and Gong Chen, it is a very normal speculation for Ji Yao to suspect that Gong Chen is the boss behind Chuxin Technology.
The two people were originally developing in their respective industries and had no competitive relationship, but the emergence of Chuxin Technology has threatened the prospects of Shark Tesco from a long-term perspective.
Although the two have different business models, they both rely on traffic. Chuxin Technology uses live streaming to sell goods, allowing consumers to form habits and give priority to Chuxin Technology's live broadcast room when purchasing products.
The number of fans in Chuxin Technology’s live broadcast room may not be enough to compare with the traffic of Shark Tesco platform. However, according to the development situation of Chuxin Technology, if it is given enough time to grow, more and more people will get used to this consumption mode in Chuxin Technology’s live broadcast room. When it reaches a certain scale, Chuxin Technology will have the strength to kidnap e-commerce platforms.
At that time, whether it is Shark Tesco or other e-commerce platforms, the platform traffic may be affected by Chuxin Technology. The traffic of e-commerce platforms is linked to money. Ji Yao will certainly not let this happen.
Therefore, before Ji Yao founded Qugou Technology, his idea was to invest in or acquire Chuxin Technology. If the boss behind Chuxin Technology was Gong Chen and the other party was not short of money, it would be difficult to discuss cooperation.
But according to what Ji Yao learned from others, Gong Chen was not involved in the management of Chuxin Technology. The company was mainly run by Xue Chao and Qian Muchue. So, he asked someone to express the intention of cooperation to Xue Chao, but the other party quickly refused.
Since he could not control Chuxin Technology, Ji Yao quickly founded Qugou Technology. With the platform traffic of Shark Tesco, it was not impossible for Ji Yao to replace Chuxin Technology's position in the hearts of consumers.
"Mr. Ji, this product price controversy has alerted Chuxin Technology. The other party has already established a price guarantee clause in the contract. It will be difficult for Qugou Technology to crush Chuxin Technology in product prices." An executive said matter-of-factly.
There was no need to talk about this matter in the meeting. Ji Yao understood it very well. Chuxin Technology had a strong bargaining power. Even if there had not been this incident, Qugou Technology would not have been able to have an absolute advantage in product prices. After all, brands also need to make money and cannot lose money to gain publicity.
"I don't want to hear you say things can't be done. I want to know what good suggestions you have for the current situation." Ji Yao knocked his hand on the conference table and said slowly.
The executives present were all familiar with Ji Yao's working style. He didn't care what the problem was, but how to solve it.
Before the meeting started, everyone naturally discussed several plans, but none of them were very good. Either the effects were not good or the company's investment cost was too high.
"Mr. Ji, Chuxin Technology's biggest advantage is their anchors. They already have a large mass base, which is difficult for ordinary anchors to replace. Therefore, we suggest that we invite well-known people to join our Qugou live broadcast room, just like some brand spokespersons."
"For example, some celebrities with good reputation and traffic can do live broadcasts, which will make customers trust the product."
Finally, an executive of Qugou Technology said that this was the best solution they could think of, and that the results could be seen quickly, but the cost was very high.
Celebrities with good reputation and traffic will cherish their reputation very much. If they cannot offer a high price, others will not be willing to come. In particular, most of the current anchors are Internet celebrities. If celebrities enter the live broadcast room and blatantly promote products to make money, it will lower the celebrity's status in the eyes of the audience.
For Qugou Technology, the cost of inviting celebrities is very high. After a live broadcast, it may not be able to earn back the fees paid to the celebrities. It is completely losing money and competing with Chuxin Technology for traffic.
"Okay, can you give me the plan tonight?" Ji Yao weighed the pros and cons very quickly and then said.
"Okay, I'll give you the plan before leaving get off work." The executive who made the suggestion just now responded immediately.
Ji Yao has always been very efficient in his work, and the staff under him are naturally the same. Before making this suggestion, the executive had already made a plan, which he would improve after the meeting and then give to Ji Yao.
After the meeting, Ji Yao sat alone in the conference room, thinking about the issues of Qugou Technology and Chuxin Technology. He was used to thinking when he was alone.
For Qugou Technology, the biggest problem is not making money, but grabbing traffic. Chuxin Technology cannot be allowed to dominate the market, so it is necessary to invest money in the early stages.
However, from a businessman's perspective, it is better to acquire a mature company than to slowly enter the market on your own. After all, even if inviting celebrities can bring in traffic, the problems that may arise later are unpredictable.
In particular, since the stars are not their own employees, it is unknown whether they can cooperate with them in the long term.
There are many problems here, but Ji Yao still approved this suggestion. From a long-term perspective, the top anchors trained by his own company are the most reliable, but this will take a long time.
What Ji Yao is thinking now is that he can invite celebrities to the live broadcast room for a short period of time to compete with Chuxin Technology and put pressure on Chuxin Technology. Then, he can talk about cooperation.
In addition, Shark Tesco will hold a cocktail party to thank brand owners recently, and Ji Yao has someone send an invitation letter to Qian Muchue. He wants to meet the boss of Chuxin Technology and Gong Chen’s wife.
......
Qian Muchue was holding an invitation in her hand, which was for Shark Tesco's cocktail party. She was a little confused because the cocktail party invited brand owners and celebrities who had worked with Shark Tesco, but Qian Muchue was neither of them, so why did the other party invite her?
In particular, the boss of Shark Tesco, who just opened Qugou Technology, has dug a hole for her.
"What are you thinking about?" Gong Chen put a glass of milk in front of Qian Muchue and asked with a smile.
Qian Muchue didn't say anything. She handed the invitation to Gong Chen and picked up the milk to drink.
"Do you know the boss of Shark Tesco? His name is Ji Yao. The loss of Chuxin Technology's customers two days ago was caused by him. Now he actually sent me an invitation letter for no apparent reason. What do you think he wants to do?" Qian Muchue took a sip of milk first, and then said to Gong Chen.
Gong Chen looked at the invitation letter, frowned slightly, and thought of something.
"Is there something wrong?" Qian Muchue asked curiously when she saw that Gong Chen had a strange expression.
"Well, this Ji Yao seems to have some conflicts with our Gong family." Gong Chen said after thinking for a while.
"Why?" Qian Muchue smelled the scent of gossip and immediately became alert.
"It's official business. The Ji family was also in the real estate business back then. They had cash flow problems and sought help from the Gong Group. However, the hole they were in was too big, so grandpa didn't agree. Then the Ji family had to sell several pieces of land they had hoarded for several years, and the Gong Group took over." Gong Chen said, cutting off the beginning and the end.
"Just because you didn't help, you're going to ignore me?" Qian Muchue was a little confused. In business, there is no such thing as someone having to help someone else. If you ignore me just because I didn't help, then Ji Yao is too petty and doesn't fit the image of a big boss.
"After the Gong family got those pieces of land, the price increased several times." Gong Chen added that there was actually another reason, but he thought about it and finally didn't say it.
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