Finally, Liu Feng made the decision decisively.
The decision was made to acquire the factory as soon as possible, upgrade the production line, recruit professional R&D personnel, and adjust the spicy strip recipe according to the taste preferences of Hong Kong people.
It was this decisive decision that, over time, led to the gradual rise of the spicy snack brand in Hong Kong.
Amid the shadow of the financial crisis, the spicy snack food factory shines like a bright new star, bringing people new hope and deliciousness.
The acquisition of the food factory has come to a temporary end, but new challenges have arisen.
The booming development of the spicy snack market in mainland China has spawned numerous emerging brands, leading to increasingly fierce market competition.
If strategies are not adjusted in time, the company risks getting caught in an endless price war, which will ultimately damage product quality.
To stand out among numerous spicy snacks, the key lies in increasing brand awareness.
Advertising is the golden key to opening the door to the market. If advertising is done well, waste can be turned into treasure!
Moreover, spicy strips are very popular.
After in-depth discussions with Uncle Zhang, Liu Feng proposed an advertising plan.
This idea had been brewing in his mind since the very beginning of his founding of the Imperial Cuisine Factory.
They invited actors from the TV series "My Fair Princess" to shoot commercials, cleverly incorporating the show's widespread influence into the advertisements, thus showcasing the green and healthy concept of spicy snacks.
The product showcases the rigorous selection of materials and the ingenuity of its production, aiming to convey a healthy, natural, and pure brand image to consumers.
Its brand slogan is "Produced by Yushanfang, green and healthy, sharing the taste of nature with you!"
It strikes a chord with consumers and stands in stark contrast to the many generic spicy snacks on the market.
However, the two disagreed on the choice of spokesperson.
Uncle Zhang preferred to hire popular celebrities to quickly increase brand awareness, while Liu Feng insisted on choosing actors from "My Fair Princess".
At that time, none of the main actors in "My Fair Princess" were famous; they were just starting out.
Xiao Yanzi is a freshman in the Acting Department of Beijing Film Academy.
Ziwei is not a professionally trained actress, and her acting skills are somewhat raw. In the early stages of filming, she faced the crisis of being replaced due to her poor condition.
Jin Suo was only 16 years old.
The Fifth Prince was going through a career slump, and his decision to come to the mainland to film "My Fair Princess" was a last resort.
This TV series started filming quietly at the Prince Gong's Mansion in Beijing. It was not well-regarded during filming due to its low investment and cast.
Apart from Liu Feng.
Because he knew that Xiao Yanzi, Ziwei, Jin Suo, and others in the drama would become famous overnight after filming "Princess Pearl".
Uncle Zhang was naturally unaware of these things, but he still followed Liu Feng's advice.
Lin Xia will represent the company in Beijing to handle the advertising shoot.
At the same time, on behalf of Fanxing Entertainment, the sole investor, she extended sincere greetings and care to the "Princess Pearl" production team.
Liu Feng generously gave Lin Xia one million yuan, allowing her to act as the financial backer and increase the actors' salaries and benefits, thus enhancing the company's image of being wealthy and powerful.
It is reported that the actor who plays the Fifth Prince receives a salary of 2,000 yuan per episode.
This salary level was considered relatively high among ordinary wage earners at the time!
However, compared to the performance fees of millions in later generations, it is incomparable.
At this moment, Lin Xia was holding Liu Yue's hand with one hand and Lin Hao's hand with the other, and the three of them were strolling on the bustling streets of Hong Kong.
We sampled various Hong Kong delicacies along the way.
Steaming hot fish balls, incredibly bouncy; sweet and delicious egg tarts, crispy on the outside and tender on the inside…
Stepping into the fashionable shopping mall, Lin Xia and Liu Yue felt as if they had entered a wondrous magical world.
Liu Yue, a little girl from the countryside, was deeply attracted by the dazzling array of clothes and accessories in front of her.
Lin Xia patiently selected suitable clothes for Liu Yue, a pink dress with a light and flowing skirt, like a blooming flower.
When Liu Yue put it on, she instantly transformed into a beautiful little princess.
And those exquisite accessories, sparkling necklaces, cute bracelets and dainty earrings, made Liu Yue love them dearly.
Seeing Liu Yue's happy expression, Lin Xia's heart was also filled with joy.
When they arrived at the concert venue, they were greeted by a vibrant and enthusiastic atmosphere.
The dazzling lights illuminated the entire venue, and the deafening music stirred the soul.
Liu Yue and Lin Hao excitedly waved their glow sticks and swayed to the rhythm of the music.
Endless joy.
They sat in the front row of the concert, and with the strong financial backing of Star Entertainment behind Lin Xia, she became somewhat famous in Hong Kong.
To date, Fanxing Entertainment has invested in more than a dozen films and television series in just six months.
Furthermore, after Lin Xia sent out several popular songs as instructed by Liu Feng, she became very popular among some celebrities or agents.
After the concert, Lin Xia and Liu Yue asked some celebrities for autographs.
Liu Yue was pleasantly surprised and could hardly believe that Sister Lin was so capable in Hong Kong.
Finally, Lin Xia told Liu Yue that all of this was because of her younger brother, Liu Feng, that she was where she was today.
Over the past few days.
Lin Xia traveled without hindrance, taking Liu Yue and Lin Hao to eat their way through the streets and alleys of Hong Kong and to visit all the major amusement parks.
They even bought Liu Yue bags and bags of clothes and accessories, dressing her up beautifully.
This transformed Liu Yue from a simple country girl into a fashionable little princess.
Lin Hao, on the other hand, had a great time over the next few days.
He held Lin Xia and Liu Yue's hands and played happily in the amusement park, enjoying all kinds of delicious food.
He was enjoying his innocent happiness.
…
News of Liu Feng's visit to Hong Kong quietly spread within Lin Xia's social circle.
"Fung, I heard you've arrived in Hong Kong. Why haven't you come to visit me yet?" On the other end of the phone came Leslie Cheung's familiar voice, tinged with a hint of joke and anticipation.
"Haha, brother, I just settled in and was just about to call you to ask when you'd be free," Liu Feng said with a laugh.
“Anita Mui has a performance the day after tomorrow. I’d like to invite you to come with me and give her a surprise, what do you say?” Leslie Cheung’s words were filled with anticipation.
"Great! It's an honor to receive your invitation, brother!" Liu Feng didn't want to refuse the idol in the hearts of a generation from the previous life.
After all, both singing and listening to music are things that bring joy to the mind and body.
In the ocean of songs, people can forget the troubles of the world, find their truest selves deep within their hearts, and experience an unprecedented sense of freedom and joy.
Listening to music is like strolling through a dreamlike world woven from melodies and lyrics, allowing one to forget worries and immerse oneself in the tranquility and beauty constructed by musical notes.
In Liu Feng's view, music is one of the purest joys in life.
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