After sending these people away, Wan Feng continued to run in the dump truck and did not take the threat from Motorola Company seriously at all.
Motorola's corporate culture is very interesting. They believe that with the impetus of competition, the company can go further.
There is nothing wrong with this.
However, they not only compete with the outside world, but also within their own company. The CEO will reward the department with the best performance to promote competition among departments.
This creates instability for the company.
Therefore, in order to cultivate the company's competitive awareness, Motorola divided the company into two major departments: one is the communications department, which is responsible for providing networks and radio equipment for government and corporate customers; the other is the network semiconductor department, which is responsible for providing chips to the communications department and the outside world.
While Motorola's mobile phone division was a huge success, its network semiconductor division did not benefit much.
Not only them, but other departments in the communications sector can only watch the mobile phone department enjoy the good life.
Motorola's network division had already developed digital cellular technology.
However, Motorola's mobile phone department felt that its mobile phones were selling so well and had such high profits that there was no need to rush to switch from analog technology to digital technology. Instead, it continued to use analog technology to produce mobile phones.
However, in Motorola's network department, there is not a single mobile phone produced by the company. Instead, people in the network department use Qualcomm phones.
You should know that Motorola and Qualcomm are sworn enemies, and their mobile phone departments have been fighting each other for many years.
This shows the huge contradictions within Motorola.
The people in the network department are also interesting. If you don’t use it, I will give it to others. Anyway, we can’t let the patent sit idle.
As a result, other companies were one step ahead of Motorola in achieving the transition from analog signal mobile phones to digital signal mobile phones.
After achieving huge success, Motorola's mobile phone division did not move into the field of digital mobile phones in a timely manner. This was a mistake, a major mistake.
Instead, its competitors used their own digital technologies to enter the field of digital mobile phones first and occupied a large market share.
By the time Motorola's mobile phone division entered the digital field, the market for digital mobile phones was already very small, and it could only follow behind others and eat dust.
From then on, Motorola's peak passed, until it finally invited a wolf into its house and was split up. In this way, Motorola, which led the trends in the 1980s and 1990s, eventually became an unknown small company.
In a company like this, even internal strife cannot be resolved, so Wan Feng would not care about the threats from the other party.
On Chinese soil, the only card it can play is to lower prices...
Oh, that's not right. Westerners have no bottom line when doing things. They also have the weapon of public opinion, which can smear and frame you out of thin air, or fabricate false charges out of thin air and pin them on you.
The most commonly used weapons are patented ones.
Wan Feng immediately rechecked the patent registration for pagers, one by one, and then studied Motorola's modified version of the pager.
Motorola and Panasonic finally abandoned the vertical pager design and adopted the horizontal pager design.
Since Huaguang was the first to use the horizontal pager design, he applied for many patents for this design.
If Motorola really uses its patent weapon, Huaguang can fight it with its design patents.
If you are no longer afraid of patented weapons, then the other party can only smear you, for example, if Huaguang’s pager exploded and injured people.
Or there was a power leak and someone was injured by the electricity.
Although no idiot would believe these things, real idiots would still believe them.
Don’t think that foreigners can’t do it. It’s their instinct to talk nonsense with their eyes open.
Regardless of whether it is true or not, the public opinion has been created for you, and even if you clarify it, it will still have a huge impact on your brand.
Fortunately, the Internet had not yet developed at that time, so this kind of news was fabricated and published in newspapers, with a limited impact.
Even so, Wan Feng still has to prepare a response plan.
Like Xiao Jun, Yu Qingtao also came with a group of drivers.
There is a bit of a discrepancy between his drivers and the ones brought by Xiao Jun.
The people Xiao Jun brought were all employees of his company, all of whom were truck drivers by profession.
Yu Qingtao's drivers are varied, many of whom drove tractors when he was repairing the shrimp pen two years ago.
It's okay to drive a tractor, at least you have driven a four-wheeled vehicle. As long as you are not a hand tractor, it's okay.
Wan Feng went to the technical school and recommended the two best loader students to Yu Qingtao.
The students at the technical school who are learning loaders will graduate in a few days, so their skills will come in handy.
Then he took Yu Qingtao to the Wahou Machinery Factory and bought two loaders, and the two trainees were responsible for driving them to Heijiao.
Only after Yu Qingtao drove away the thirty vehicles he bought did Wan Feng continue to drive the dump truck to run in the test.
Yan Ling's work efficiency is really amazing. He shot the materials at Nanwan Group, went back to process them, and then combined them with the original pickup truck advertisement for release, which took only a week.
The name of the dump truck was "Ride the Wind to Get Rich", so he emphasized the three words "Road to Get Rich" and created the slogan "Drive on the Road to Get Rich, Set foot on the Road to Get Rich".
The advertisement shows two young men in vests driving two dump trucks across the fields.
The voice-over sounded: The world is vast, open up the road to wealth and follow the road to wealth.
Two drivers stuck their heads out of the cab windows like idiots and gave two thumbs up with a chuckle.
These two young men are test engineers of Nanwan Group, and Wan Feng knows them.
That’s it! ?
This bastard! He just took my money like that? This is too easy!
Although the advertisement is simple, its effect is clear.
On June 9, the advertisement was broadcast almost simultaneously on county and city television stations, and on provincial television stations a day later.
The day after the advertisement was released, the phone of Nanwan Group’s sales department was almost blown away by calls.
All the calls were asking about information about dump trucks, such as the factory price, how much goods could be supplied per month, etc.
Agricultural vehicle sales companies in various cities and counties in Beiliao Province placed orders one after another, with more than 3,000 vehicles ordered in one day.
This thing can make more than 10,000 yuan per unit, so 3,000 units means a profit of 30 million yuan.
The production line, which was originally in adaptive production, immediately began full-load production, temporarily producing fifty units per day.
This production line has an annual production capacity of only 30,000 units, and I'm afraid it won't be able to cope with the booming sales situation.
If there are some malfunctions or power outages in the middle, it would be good if the production can reach 25,000 vehicles.
The production capacity is limited and it cannot be increased for the time being. Even if the demand for pickup trucks is greater than it, it cannot be produced, let alone it.
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