Wan Feng invited these celebrities to increase the popularity of the Nanwan Auto booth, and another reason was naturally to disrupt other people's booths.
He just didn't believe that even though there was a celebrity booth in South Bay, would anyone still go to see other people's cars?
Their family is full of car models, and the people in South Bay are celebrities, although there are not many women.
If you want to see something, you will do so after seeing the celebrities. If you have the celebrities in your mind, even if you go to see other people's cars, you are bound to be indecisive.
As to whether this trick will be learned by others, there is no doubt about it.
He believes that at next year's Beijing Auto Show, these international giants might follow suit and invite big-name stars to appear... to show their support.
Maybe a blonde foreign girl will show up.
But no matter who shows up, at least it has nothing to do with this year. The gimmicks of this year's Shanghai Auto Show were all created by Nanwan. At least it has left an impression of Nanwan cars in people's subconscious.
That's enough, he achieved his goal.
Isn't advertising just brainwashing?
The auto show lasted for six days, and except for the first day, this area was occupied by the South Bay Auto Show for four days.
On the fifth day of the auto show, Chen Long was invited to be the finale of the Nanwan Auto Show.
Originally, Wan Feng wanted to invite a mainland female star to partner with Chen Long on the last day.
The only flaw of the stars invited this year is that there are more men than women. Except Yuehui, the rest are men, which seems a bit unbalanced.
But after counting the female stars in China at that time, I sighed and decided to let Chen Long perform a solo.
These actresses all have more or less stains, even if it's not now, they may still have them in a few days.
He would never use a female star with a stain on her reputation.
But then again, it’s hard to find a female celebrity without any stains in the entertainment industry!
Wan Feng invited two of the three biggest stars from Hunan and Hong Kong, and the other one was Stephen Chow.
Although his Mandarin is terrible and he can probably just stand there, the fact that he doesn't speak and just stands there makes him the focus.
It’s a pity that Stephen Chow doesn’t have time and can’t come.
Chen Long’s appearance directly pushed the atmosphere at the Nanwan Automobile booth to its climax.
Chen Long only stayed here for half a day because the exhibition would close tomorrow and there were some transactions that needed to be negotiated.
In the afternoon, although people knew that there would be no more stars appearing, a large number of people still rushed to the South Bay Exhibition Hall to join in the fun.
Although the star effect has made the South Bay Auto booth a bit chaotic these days, the trade negotiations have not been affected much.
While promoting herself with celebrities, Nanwan also had a lot of contact with the outside world.
Although there were many contacts, no contract for the sale of a complete vehicle was signed.
There is no other reason. Nanwan Group has its own sales network, which has extended to county-level units.
In order not to affect the business of these direct sellers, Nanwan Auto certainly cannot sign out cars casually, otherwise the market will be in chaos.
Failure to sign the contract for the entire vehicle will not affect the signing of other sales contracts.
We reaped great rewards in the sales of engines and gearboxes.
Although there are joint ventures all over China, some domestic car manufacturers still lack engines to build cars.
I can’t make it myself, and others won’t sell it.
The engines of those joint ventures are not exported at all. They are all kept for their own use. How could they have any extra engines to sell to others?
In the previous life, Mitsubishi, which did not manufacture many cars, at least supplied engines in large quantities. It built two engine production bases in Shenyang and Harbin, and supplied the domestic market in large quantities.
But in this life, Mitsubishi has no intention of entering the Chinese market.
Originally, Mitsubishi wanted to build an engine factory in Shenyang, but Nanwan opened its own engine market ahead of time, and seemed to have used some means to make the Shenyang engine factory abort.
After studying and analyzing Nanwan's engines and the Chinese market, Mitsubishi no longer plans to enter the Chinese market.
As a result, apart from Nanwan Group, the only domestic engine suppliers in China are a few manufacturers with backward 491 and 492 technologies.
Yang Yong acquired a manufacturer that specialized in producing 491 engines. In his previous life, the engines of this manufacturer were supplied to Great Wall pickup trucks.
Nanwan has put many engine models on the market, from the old 478 Mustang engine to the 482 Cyclone engine, a total of four major categories and nearly eight types of engines have been put on the market.
From naturally aspirated to supercharged, from carburetor to electronic injection, the prices range from five or six thousand to twelve or thirteen thousand.
There are also so many types of gearboxes, from five-speed manual to six-speed manual, four-speed automatic to six-speed automatic, and there are six categories of manual and automatic transmissions.
These gearboxes are almost all matched with the engines. As long as the manufacturer buys them and follows the advice of Nanwan, they can be used almost without any integration.
Therefore, during the auto show, the most talked about topics in Nanwan were engines and gearboxes.
In addition to purchasing, there are also companies in the south discussing the overall transfer of engine and gearbox technology.
Wan Feng has not agreed to this yet, let’s talk about it later.
Even if the engine is to be transferred, it must first be considered by the cooperative units. If they have no intention, then others will be considered.
Not to mention Nanwan, let’s just talk about Hengren. This time, Hengren Power brought the economical 478 Mustang engine Type A engine and the Type B electronic fuel injection engine that was transferred and put into production in early May this year.
Due to Hengren Power's reasons, Nanwan did not exhibit any model of the Mustang engine, and this stage was given to Li Xianrong.
At this auto show, Li Xianrong signed supply contracts for tens of thousands of Type A and Type B engines with domestic car dealers.
It can be described as a great harvest.
In addition to engines, batteries from brands such as Qianfan and Huanghai, and various automotive molds have received good orders.
Nanwan Instruments also had a presence this time, and during the exhibition, it received orders for several production lines from two bosses in the south who were preparing to enter the small car industry.
Taking stock, Nanwan reaped great rewards from this auto show. However, it is still unknown whether the sales profits of the whole vehicles will be reflected through the direct sales channels after the auto show.
There was another benefit that Wan Feng had not expected at first.
It is because of these stars invited by Nanwan that the reporters from various local stations have become more entertainment reporters.
In order to increase the ratings of their shows, these guys almost unanimously used the stars of the South Bay Group as gimmicks, and the important part of the auto show documentaries they shot was almost entirely about the things happening at the South Bay booth.
I accidentally did some advertising for the South Bay Automobile Consortium.
When Wan Feng got the news, he was so happy that his mouth was twisted with joy.
He spent more than 10 million to hire celebrities, and made it back in advertising in no time.
There are so many provincial and municipal TV stations advertising, how can just a thousand or so be enough?
The publicity effect of the auto show was quickly reflected through various channels. Three days after the auto show ended, the number of car order contracts from direct dealers across the country increased significantly, with the order volume increasing by almost 10% to 20% compared with the same period last year.
The dividends of this auto show have emerged.
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