On November 1, 1999, Huaguang's latest mobile phone model H1688 was officially launched.
This is the fifth 2G mobile phone released by Huaguang.
The H1688 measures 120x45x23 and weighs 110 grams. It is available in five colors: silver, black, green, gray, and red.
In addition to covering all the previous functions of Huaguang mobile phones, it has newly added MP3, mobile storage functions, and supports WAP1.1 wireless Internet access.
It is also the world's first mobile phone with a touch screen and the first mobile phone with Chinese handwriting recognition input.
With so many high-tech features, this phone must be very expensive.
But to people's surprise, its market retail price is only 3,999 yuan, which is only about 200 yuan more expensive than other domestic mobile phones on the market.
Since Bird launched the RC818 in August, domestic manufacturers seem to have suddenly discovered a new world.
Probably because they had the idea that if Bird could do it, I could do it too. No matter what I did before, they all started to make mobile phones, and they all launched their own mobile phones in the winter of that year.
The efficiency is quite high.
After launching RC818, Bird soon launched another model: RC838.
The volume of this phone is 132X50X26 and it weighs 154 grams.
Probably because it was launched too quickly, there are only two colors available, yellow and black.
There aren't many new features on the device, including built-in vibration, an ultra-short antenna to protect against radiation, and hands-free intercom.
When Huaguang mobile phones all started to have built-in antennas, why was RC838 still using ultra-short antennas as a gimmick?
The market price is 3,788 yuan.
It is understandable that Bird makes mobile phones. After all, it started out making pagers, so they are in the same lineage.
But it is obviously not doing their job for people who make refrigerators and televisions to start making mobile phones.
In early October 1999, Haier also launched its own mobile phone, and launched three models at once.
H6988 and two other larger models H7988 and H6910.
H6988 should be mentioned here.
6988 is said to use American chips, but it is unknown what kind of chips they are.
This phone has a volume of 100X44X23 and weighs only 100 grams, making it the lightest domestically produced phone.
There are three colors to choose from: yellow, blue and black, and the market price is: 3,888 yuan.
Built-in vibration, supports three voice coding methods: FR, EFR, and HR, and supports dual-line communication services.
Three days after Haier launched its mobile phone, Shenzhen Kangjia also released the K3118 mobile phone.
It has built-in vibration function, can send and receive Chinese SMS messages, has a 150-year wine calendar and comes with a hands-free function.
These are all very common. The biggest highlight is that four different prompt tones will be emitted at the 40th, 45th, 50th and 55th seconds of the call.
The unanimous comment from Huaguang Mobile users on this feature is that it is useless.
How can we, who make refrigerators, color TVs and mobile phones, be without people who make DVD players?
Xiahua also joined in and cooperated with the Guangzhou Communications Research Institute to launch a total of three mobile phones: XG818, XG819 and XG839.
Features include five language options, a variety of ethnic ringtones, express dialing, and a large phone book.
Huaguang Mobile's comment is: ...
In addition to these there are also Shenzhen Zhongxing and Hangzhou Dongxing.
Here I would like to mention the EC528 from Dongxing, Hangzhou. It has seven colors to choose from: red, orange, yellow, green, gray, white and black. It is truly the best in this regard.
The Chinese mobile phone market was really lively this year, with one company coming out after another, which made CCTV's advertising department very happy.
I just make mobile phone ads every day for fun.
Among these mobile phones released in the autumn and winter of 1999, Huaguang's H1688 is undoubtedly the most expensive, but it is only one hundred to two hundred yuan more expensive than other mobile phones.
On the technical level, the technology demonstrated by Huaguang makes other domestic mobile phones pale in comparison.
Compared with other mobile phones that were bombarded with advertisements, the launch of H1688 was very low-key, and it didn't even have any advertisements on CCTV.
The only advertising is the posters posted inside and outside the national direct sales stores.
According to past practice, the launch of each new mobile phone must first be preceded by a small launch ceremony at Jiangwei, and the location is naturally Haoli Communications.
Because it is a touch screen phone, the H1688 has a relatively large screen. The 2.8-inch 640X480 resolution was amazing at the time.
With Jingdongfang as its backing, Huaguang has no worries about the screen.
Huaguang will launch a color screen mobile phone around May Day next year, and Jingdongfang is now doing the final testing.
This was the first time that Gao Feng and his wife held a small launch ceremony for the Huaguang mobile phone, and they were very busy.
When Huaguang sent a thousand mobile phones for trial sales, Gao Feng's heart was beating like a drum. If all these thousand mobile phones were sold, the sales volume would be 4 million. How scary!
The advertising posters were posted a few days before the launch ceremony of Jiangwei, listing the features, functions and styles of the new mobile phone in detail.
When it came to the official release, nothing else was done and the machine was sold directly in stores.
In Gao Feng's impression, there was no scene of bustling crowds and people jostling each other. It seemed that there were not much more people buying mobile phones than usual. They just came and went, and then came again.
When he reviewed the results at noon, he was surprised to find that he had sold more than 200 new mobile phones. When he settled the accounts at night, there were still 487 mobile phones delivered by Huaguang.
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