Of course Wan Feng would be happy. Great Wall had already been advertised on the Internet once, so why wouldn't he be happy when another advertisement came up?
The money from advertising is not just a few cents. A single advertisement on CCTV costs hundreds of millions.
This saved him hundreds of millions of dollars, and he not only wanted to be happy, but also wanted to be happy loudly.
Moreover, he designed a large number of these models and applied for patents more than ten years ago. The cost of maintaining these patents in a year is not a small amount. How can he do this without getting the electricity back?
Before he could go to Odi to report that he had infringed his patent, the other party had already filed a complaint against him.
Wan Feng is calculating how much money he should ask for Guan Aodi, five million or ten million?
Anyway, you can't ask for less.
While Wan Feng was calculating how much money it would cost to manage Aodi, something happened at Tianqi.
At this time, stimulated by the profits made by General Motors in the past year, car dealers all over the world are trying their best to get into the Chinese market.
Nissan has also entered the practical stage through its contact with Second Automobile Works on the Fengshen Automobile Project, and the cooperation process between Ford and Changan has begun to accelerate the pace of negotiations.
BAIC and Han Guo Hyundai have also begun contacts, and both parties are interested in signing a 30-year cooperation project.
Volkswagen also began to launch new models. For a time, the Chinese automobile market was in turmoil, and various heroes were ready to show their skills in the Chinese market and make a fortune.
At this time, Toyota, which has been invincible in the North American market and has established its position as a giant in the automotive industry, finally has time to look back and take the market around it seriously.
Seeing that other princes had begun to make actual contacts, Toyota's heart was filled with ripples, so Toyota also hurried to China to look for joint venture partners.
After traveling around China from east to west and north to south, Toyota finally understood the truth behind the saying that there is no place for me to settle down in this vast world.
All the companies in the entire Chinese market that are eligible for joint ventures have been divided up. What's frustrating is that almost all of these companies have at least two partners.
Don't count on Changan Automobile, Second Automobile Works and Shangqi Automobile. The three small brands like Changan and BAIC have all been occupied by foreign car dealers.
Even if Toyota turns itself into a needle, it will not be able to find a gap to insert itself into.
There are only two car companies in the entire market that have no partners, and two car companies that have one partner.
The two car companies without foreign partners are GAC and Nanwan, while the two car companies with a partner are Tianjin Auto and Chengdu Station Wagon Manufacturing Plant.
Coincidentally, the partners of these two automakers are both Toyota.
GAC has cooperated with Peugeot before, but Nanwan has no intention of cooperating with foreign capital.
Ten years ago, if a foreign car company came to him for cooperation, he might have considered it, provided that the other party opened up its technology.
Now, he has no intention of cooperating with foreign capital at all.
He knew very well what these so-called joint ventures were, and that both shareholders had their own ulterior motives from the very beginning.
The foreign party's goal is to be forced to form a joint venture with the Chinese. The core function of the joint venture car company is to manufacture and harvest the Chinese market and prevent the Chinese from mastering core intellectual property rights.
The Chinese side's goal is to send people there to study and learn everything they can.
Of course, these are just excuses. The real purpose is to share the money. Whether or not you can learn something is secondary or not important at all.
In this kind of cooperation, both parties have no vision, no corporate culture for sustainable development, and only a consensus to make money together.
In such companies, Chinese executives only have a term of office, no long-term expectations and plans, no core R&D capabilities of their own, and only OEM and sales functions.
Putting a logo on the back of a car and getting half the profits from car sales is easy money. The aftereffect is a loss of the fighting spirit. When money is so easy to come by, why bother with the thankless task of developing your own brand of cars?
This was the current situation of those state-owned enterprise joint ventures in the previous life.
Don't even think about developing any domestic brands by relying on them.
It is for this reason that when the news came out that the country was going to relax the shareholding ratio of car companies, the first to panic were these car companies.
They know very well that if the shareholding ratio of car companies is opened up, these foreign investors will definitely become the controlling parties, and then they will be completely marginalized.
That's still good.
By then, I am afraid that foreign-funded enterprises will simply set up wholly-owned companies. With wholly-owned companies, who will care about the development of joint venture wages?
Even though these car companies have been in joint venture for so many years, only they themselves know what they have learned.
What else can they do without foreign brands?
It is said that you can make money without doing anything, but you may not even be able to get a warm meal even if you beg.
In July 2016, the China Association of Automobile Manufacturers, a group with a glorious tradition, held a less-than-glorious meeting in the capital. The core issue was opposition to the liberalization of equity ratios in Chinese joint venture automakers.
Participants included representatives from Changan Automobile Group, Dongfeng Automobile Group, Changan Automobile Group, Beijing Jing Automobile Group, China Automotive Engineering Research Institute and China Automotive Technology Research Center.
"Relaxing the shareholding ratio will also cause the country to lose its dominant position in its domestic automobile industry. The automobile industry is a strategic industry that supports the transformation and upgrading of the national economy. The role of China's automobile industry in driving the national economy and promoting scientific and technological progress is unmatched by other industries. Liberalizing the shareholding ratio will affect our national defense, security, economic development and other core national interests.
In addition, relaxing the equity ratio is not conducive to the development of Chinese brands and will cause Chinese brands to lose their last protective barrier. The current equity ratio policy gives joint ventures the opportunity to support the development of independent brands in the form of funds, talents, etc.
If we relax the ownership ratio, we won't even have the opportunity to discuss fundamental issues like the direction of localization of the auto industry with wholly foreign-owned enterprises."
These are what these people said righteously at the meeting. They also jointly wrote to the Ministry of Industry and Information Technology, requesting a delay in lifting restrictions on automobile joint venture equity ratios. Even if they are lifted, it will take at least another eight years.
How could they be so bold as to make such a request?
The country gave them thirty years and allocated a lot of policies and resources. What did they accomplish?
In the automotive field, they are far less competitive than private companies such as Geely, BYT and Great Wall.
If the country was not extremely disappointed in them, would it have introduced this policy?
To sum up, Wanfeng has no intention of cooperating with foreign car companies. If there is one thing we can consider for cooperation, please open up your latest and most advanced technologies. Otherwise, it’s up to you.
Of course, he will also prevent companies related to him from establishing joint ventures with foreign car companies.
For example, he opposed Toyota's cooperation with GAC and Tianjin Auto.
Continue read on readnovelmtl.com