Before Hongguang Film and Television took over the promotion, very few people knew about "The Song of Changle". Only true fans of the book would check in on the official blog every day, and occasionally one or two fans of the supporting characters would stray in. After being scheduled for the Nanzhou platform's weekly drama theater, the TV series entered a period of frantic promotion, and then gradually made a splash. But the industry was not optimistic about the drama at that time, because from the original novel to the production team to the actors, none of them were outstanding.
Nowadays, the promotion of TV series starts from the very beginning of the planning and establishment of the project. The casting stage is the first focus. The male and female protagonists and important supporting roles will each attract a wave of fans. Ambiguous news will be released in the entertainment news, and the Internet users in the Tieba and Weibo forums will release true and false information to cause quarrels among the fans of each series. Last year, there was a drama, "The Dark Knight" and "The Bold", in which the male and female protagonists were almost all the hottest stars in the entertainment industry. During that period, the battle between fans and haters on major entertainment forums was so lively that the posts were refreshed several times faster than usual.
After the actors were selected, the final makeup photos were another wave of publicity. Once the filming officially begins, all kinds of Reuters will come into people's sight, and at the same time, in conjunction with entertainment news releases, similar TV series and actors will be brought in to stir up popularity and fame. After the preliminary publicity is done, the scheduled broadcast will be a new publicity period, and there will be another wave of publicity after the broadcast. And this is just the crew's regular publicity, in addition there is also publicity from the actors themselves.
Generally speaking, from the start of the project to the end of the broadcast, the promotion never stops.
Compared with the standard shooting process of this TV series, the crew of "The Song of Changle" were complete outsiders. The promotion that should have started long ago was not carried out until one month before the broadcast. Even with a huge fanfare, it still seemed too hasty.
Of course, whether a TV series can become a hit cannot be determined by publicity alone. It also involves the actors, plot, costumes, props, etc., and finally the more mysterious factors of time, place and people must be added. Anyway, no matter how you look at it, the crew of "The Song of Changle" doesn't look like it can become a hit. Plus, it adopts the model of weekly broadcast + online broadcast, and it can't be broadcast on TV. It is estimated that it won't even make a splash.
This was the consensus in the industry before the broadcast of "The Song of Changle".
No one wanted to be slapped in the face so quickly. In early August, "The Song of Changle" was launched on the Nanzhou platform, and the number of views in one hour exceeded 40 million. The number of fans of the male and female protagonists on Weibo skyrocketed, and the discussion volume on major entertainment forums was extremely high and most of the comments were positive. At eight o'clock the next evening, after the second episode was aired, the number of views directly exceeded 100 million. There is no doubt that this drama has become a hit. However, no one expected that it would become so popular in the end and directly top the annual online drama popularity and sales charts.
The profit model of online dramas in this world is different from that of traditional TV dramas. They do not make profits by selling copyright fees to broadcasting platforms, but instead take a paid route. After the online drama is launched on the broadcasting platform, the first six episodes are free, and then it will start to be charged. There are two modes to choose from. One is 0.2 cents per episode, and the other is to buy out the entire series, with 30 episodes as the dividing line. If it is less than 30, a uniform charge of 3 yuan will be charged. For more than 30 episodes, the buyout fee will be increased by 1 yuan for every additional 10 episodes, rounded up. While the TV series is still being broadcast, you can only pay for each episode.
"The Song of Changle" is broadcast two episodes per week and officially started charging at the end of August. The number of orders exceeded 20 million within an hour, most of which were purchased for all four episodes, with direct revenue of more than 12 million. When the data came out, the entire industry was shocked.
However, Jing Ling had just finished filming all his scenes and hurried to report to school, and then participated in military training, so he didn't pay much attention to the news in this regard. Jiang Sijin did contact him during the military training, but they didn't talk much about this matter.
After the military training, Jing Ling took a selfie and posted it on Weibo. By the way, he took a look at the comments on his previous Weibo and found out that "Changle Song" topped the two charts.
He opened his Weibo account when "The Song of Changle" was broadcast. It has been just over two months now, but his fans have already exceeded 10 million. However, since he is rather lazy, he rarely posts on Weibo. As of now, the number of his Weibo posts is still in single digits, and the last time he posted on Weibo was half a month ago.
This is the first time that fans have seen a star this lazy. Every day they squat under his Weibo, licking his previous photos in men's clothing and praying for new Weibo posts.
Later, fans found out that he was a freshman at Yijiao University based on a post on the Nanzhou Forum by a fan girl from the same school who ran into him during the school registration. After knowing that he had been in military training during this period, they relied on various candid photos sent by the fan girl from the same school to satisfy their eyes. At the end of September, seeing that the military training was about to end, fans thought that their idol would at least post a Weibo to celebrate the end of his miserable life, so they chose the right time and squatted under his Weibo waiting for news.
God helps those who work hard, and fans finally saw a new Weibo post in the evening.
Jing Ling is the second best in the world V: natural beauty. [picture]
The long-awaited news coupled with the selfie in camouflage clothes made fans excited. The number of comments on Weibo skyrocketed in an instant, with dozens of replies appearing every time the page was refreshed.
Guaguagua: I don’t care, my prince charming, marry me!
Lilith Doesn't Cry: I finally waited for you. Fortunately, I didn't give up [Love you][Love you][Love you]
Yuzhen Party hugged me tightly: Hey, why is the screen a little dirty? Let me lick it clean!
Mu Hanhan is the third in the world V: I have never seen such a narcissistic person! If you have the ability to post selfies, if you have the ability to post selfies, if you have the ability to post more!
Less than half an hour after the Weibo post was published, the number of comments exceeded 10,000, and the number of reposts and likes was several times the number of comments. The number of likes for the most popular comment under this Weibo post also exceeded
Fifty thousand.
The long-sleeping male god will never wake up again: It is hard to give up one’s natural beauty, once chosen, he will be by the king’s side. Nothing wrong [picture]
The picture accompanying this comment is a screenshot of Li Yu proposing to Zhao Zizhen after he ascended the throne in "Changle Song". The subtitles directly below it read: Zizhen, will you marry me as your queen?
The comments below this comment are all hahahahahahahahahahahahahaha.
Jing Ling was speechless for a long time when he saw the comments, and expressed his admiration for this quick-witted girl.
In addition to these popular comments, several were asking about the ending of "The Song of Changle". The TV series has a total of 28 episodes. It will be aired in August, with two episodes per week in the first three weeks, and 4 episodes per week after the charging process begins. The 26th episode was aired three days ago, and there are only two episodes left before the finale.
Whether it's TV or movies, most viewers like to see happy endings. The reason why fans are so concerned about the ending of the TV series is because Jiang Sijin's original novel is rather disappointing. The male protagonist kills the female protagonist on the wedding night and then commits suicide. To be honest, when this article was first serialized on Green River Literature City, the fact that readers didn't collectively give Jiang Sijin negative reviews showed their true love for her.
Fans of the TV series started asking about the ending a long time ago. They asked everyone from the official Weibo account of the TV series to the director and screenwriter and several important actors, but no one was willing to say. Anyone who is not a fool can see that there is something wrong with this attitude, but before the ending comes out, everyone still holds on to the hope of getting away with it.
Seeing that fans were so concerned about this issue, Jing Ling recalled the ending of the script. Although it was not a double kill like the original, it was not much better.
The finale will be out in a few days, and I feel sorry for the fans of the show for a second.
After the afternoon parade, the students left the army in batches on buses with the words "Yizhou Jiaotong University" spray-painted on them, and arrived at the school one after another around five or six o'clock. Jing Ling was the third group to leave, and it was almost seven o'clock when he returned to school.
The dormitory had been unused for a month and it was impossible to sleep without cleaning it, so everyone had to hold back and do a thorough cleaning. Another half an hour passed.
After putting down the new sheets and quilt covers, Jing Ling lay down on the bed without moving. While he was in a daze, he suddenly remembered something, so he took out his cell phone, entered the phone number without looking through the address book, and called.
This was a habit Jing Ling had maintained since he acquired the skill of photographic memory. He never saved any phone numbers, but he remembered all the numbers of anyone he needed to contact.
After three beeps, the call was connected.
"Hello, Jing Ling." It was a man's deep voice on the other end.
"Hello, Aze." Jing Ling replied, "I want to ask you something."
Shen Ze is the agent assigned to him by the company. In fact, when the meeting was first held to discuss the matter, they were originally planning to let Chen Bing lead him. However, due to some issues, after another meeting and discussion, it was finally decided that Shen Ze would take over instead.
"you say."
"I checked Weibo this afternoon and saw that your followers have exceeded 10 million. I'm curious how many of them you bought?"
The other party was suspiciously silent for a few seconds before replying, "You think too much. Without your consent, I will not interfere in your affairs."
There is a reason why he said that. Hongguang has many signed artists, many of whom are currently popular, but no one has ever signed a contract like Jing Ling. At the beginning, the company arranged for him to work with the gold medal agent Chen Bing, who was also very willing to take him. When the two met for the first time, the other party took out a career plan, which detailed Jing Ling's path for the next two years, showing his sincerity. Jing Ling appreciated the good intention, and then briefly mentioned the contract he signed to the other party, expressing the hope that the other party would not interfere in his affairs. The two sides broke down on this point and failed to reach a consensus. The company then arranged for Shen Ze, who could accept his conditions, to lead him.
Jing Ling smiled when he heard this, "Aze is really considerate!"
The other party's voice was calm. "This is what I should do. Do you have anything else to do?"
Jing Ling thought for a moment and asked, "What scripts do you have? I feel quite bored after the military training."
"Yes, a lot."
"Then when you are free, please send it to me and have a look."
"I'm free right now. Can I send it to your dormitory?"
Jing Ling: "...Is it necessary to be so positive?"
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