Regarding the future layout of the Meiyi brand, Zhou Yi chose to develop directly-operated chain stores, with the preferred cities for development being Beijing and the coastal city of Guangzhou.
As for why these two cities were chosen, Zhou Yi also gave a brief explanation in his plan.
Xu Xiaoxiu looked up at Zhou Yi, feeling confused. How did she come up with these ideas?
Xu Xiaoxiu used to think her father was over-exaggerating Zhou Yi's abilities. How could someone her age see further and know more than her father? Her father had been working in the clothing industry for over a decade!
Now, she knew that her father was not exaggerating. Zhou Yi was really powerful. Her vision was not limited to Jinghai, but even to the whole country. What kind of person was she?
Is she really a woman from the countryside?
The two modes of cooperation with Ma Peipei mentioned in the plan are also unprecedented in this era.
The first form of cooperation is brand chain franchise. In this form, Ma Peipei will be the only franchisee of the Meiyi brand and can use the Meiyi brand image and clothing styles. He will operate the business independently, with 30% of the profits going to Meiyi and the rest belonging to him. The condition is that he can only open one Meiyi store.
The second form of cooperation is that Ma Peipei joins the Meiyi brand and his position is the person in charge of the Beijing regional market, responsible for developing and managing the entire Beijing market. From now on, every chain store opened by the Meiyi brand in Beijing will be under his management, and he will be managed by the Meiyi brand.
His income is in the form of salary plus commission. In addition to the fixed salary, he also receives 20% of the profits of all Meiyi brand chain stores in Beijing.
No matter which method is used, it is a good thing for Ma Peipei. In the first method, Zhou Yi specifically gave him the privilege of being the only franchisee. From Zhou Yi's chain plan, it can be seen that she does not intend to develop franchisees, but to develop in the form of direct operation.
It depends on his plans for himself. If he is focused on improving his design expertise and becoming a well-known designer, and does not have great ambitions for industry market development, then owning a Meiyi brand store will be enough for him to monopolize a certain share of the clothing market in Beijing.
The second method is that although he cannot become a partner of the Meiyi brand like Xu Xiaoxiu, the person in charge of the area is also very attractive, and he does not need to stay in Jinghai. He only needs to manage the Beijing market that he is familiar with, and the profit share is also very considerable.
While Xu Xiaoxiu was shocked by this novel way of cooperation, Ma Peipei came out of the house with three cups of coffee.
Xu Xiaoxiu looked up and looked at Ma Peipei who was walking over, very curious about what choice he would make.
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