The last episode of "Idol Boy" is finally released.
The show was already popular enough, and it was further enhanced by Wenwan's fame.
The people in the company speculated in advance that this final episode might generate a very high audience rating.
But no one expected this episode to become so popular.
First of all, as a television broadcasting platform, when Mango TV broadcast this episode during prime time in the evening, the ratings soared to first place in the national time slot, far surpassing the second-place program.
In addition, Mango TV’s off-site hotline was directly bombarded with calls.
The program team arranged thirty customer service staff to answer the off-site hotline.
As a result, as soon as the show started, all the phones were flooded with calls, and it was impossible to get through when calling the live number. There were just too many calls.
In addition, as an exclusive online broadcasting platform, Feifan Video’s traffic has ushered in a new wave of surge.
Even though they knew the program was recorded, a large number of new registered users still joined in, voted, and frantically canvassed for their idols.
Less than 20 minutes after the show was online, the voting page on the website exploded.
There were so many users that Feifan Video even crashed. Naturally, it attracted a lot of curses.
Advertisers don't care about this, their mouths are almost crooked with smiles.
The people at Feifan Video really know how to do business.
In order to get viewers to watch the advertisement, Feifan Video launched an event.
Don’t fans want to vote for their idols?
To satisfy you, the most popular players ranking, champion debut ranking, audience favorite players ranking...
In short, the website has created a bunch of dynamic rankings for the purpose of letting fans vote.
Each account can only cast one vote per day.
Don't you want to vote for your idol? What if you don't have extra votes? It doesn't matter, you can click on the ad video on the web page.
Each account will receive an additional five tickets for each video watched in its entirety.
That's it. Fans start clicking like crazy on those sponsored ads.
“The website crashed just 20 minutes into the show.”
"The website is overwhelmed by fans."
"The story behind the idol boy's sudden popularity!"
“The untold story of a man relying on a website and a bunch of crazy fans.”
The Internet is flooded with reports about the show. Many media outlets are reporting on how popular "Idol Boy" is, and many media outlets are reporting on how much money Feifan Video has made from this show...
Of course, there are some unscrupulous media reporting on Chen Fan and Wen Wan's scandal. But nowadays, not many people are willing to do so.
The most popular article appeared on the Tianya forum. The poster was not an expert reporter, but at least an anonymous netizen.
This netizen started his article with the title "Analyzing Chen Fan's Concept from a Variety Show".
The post analyzes Chen Fan's entrepreneurial experience in detail.
In fact, most people are not unfamiliar with these contents, because Chen Fan is now an Internet celebrity, and there are too many analyses of his entrepreneurship on the Internet.
After finishing his analysis, the blogger suddenly put forward a new point of view.
That is, most people only pay attention to Chen Fan's entrepreneurial experience and seem to have completely forgotten another advantage of Chen Fan.
That requires strong business acumen and marketing capabilities.
The blogger took "Idol Boy" as an example. It was obviously an ordinary talent show. There was also a similar "Super Girl" last year. But why did "Idol Boy" become so popular this year?
The blogger analyzed that this is inseparable from Chen Fan’s powerful business marketing strategy.
First of all, this variety show has been making a big splash since the auditions began. It broadcasts the entire process live and allows the audience to vote, cultivate idol-like contestants, and let the audience grow together with the contestants, increasing the stickiness of both parties.
There are also endless new routines for Feifan Video.
Invite advertisers to join the campaign, and let fans watch the ads and vote willingly. In order to vote for their favorite contestants, fans will also frantically forward the ad video link, causing a viral spread...
Just relying on one variety show, Feifan Video earned at least 800,000 yuan in advertising fees.
Of course, the number of new users of the website has increased by at least 10,000.
This is simply unimaginable for other products.
At the end of the post, the blogger asked a question.
Why had no businessman ever thought of marketing in this way before Chen Fan?
In my opinion, the reason why Chen Fan could become a businessman who never failed is that he was also a superb advertising and marketing expert.
So rather than saying he is a successful businessman, I would rather call him the God of Marketing.
The endless marketing tactics are enough to make all consumers willingly open their wallets.
This post became an instant hit on the Internet.
People began to discuss how many promotional marketing methods Chen Fan had created over the years.
From the very beginning of the Internet cafe business, Chen Fan took the lead in introducing the concept of Internet cafe.
In recent years, the concept of Internet cafes has become increasingly popular across the country, and many of them have completely copied the decoration style of Chen Fan's Internet cafe.
The Medal Club behind it has brought the most popular game to reality and launched a real-life shooting game experience...
When I think about it this way, every time Chen Fan started a business, he really had a very unique vision and promotional methods...
Hillside villa.
The female assistant gently pushed open the door of the study on the second floor and put a glass of water on the desk.
The lady's anorexia is getting worse and worse. She can only survive by taking nutrient solution. As for what to drink, she can only drink boiled water. Apart from that, she will vomit anything else.
Bai Qingci was sitting in a wheelchair with a notebook on her knees, seemingly lost in what she was reading.
The assistant took a quick look and confirmed that the young lady seemed to be in good condition today, and he breathed a sigh of relief.
"Miss, it's time to take your medicine."
He walked over and reminded her softly, glancing at the laptop screen.
It turned out that the lady was watching a variety show.
"Idol Boy"?
The female assistant was slightly stunned. Isn't this the show that the young lady and Mr. Chen watched together that day?
The female assistant looked at Bai Qingci in confusion.
The lady never watches this kind of variety show.
What happened?
"Li Ya, do you usually watch variety shows?"
Bai Qingci suddenly spoke first, which stunned the female assistant.
"I...I don't usually pay much attention to this."
Bai Qingci said to herself, "I really don't understand why a variety show has become so popular? Is it really just because of the fame of Wen Wan?"
The female assistant named Li Ya smiled and said, "Miss, although Wen Wan is very famous, it is unlikely that she will become such a hot topic on the Internet."
Baiqingci also agrees with this view.
"That can only be because this show has a unique approach from production to promotion."
Seeing that the young lady seemed to be in a good mood today, Li Ya asked bravely.
"Why are you interested in this kind of thing today, Miss?"
"You never normally read this kind of entertainment news."
Bai Qingci didn't answer, and casually clicked on another web page.
There is a super exaggerated title on the page.
“The entrepreneurial idol of young people, the new god of marketing…”