The biggest beneficiary after the earthquake was undoubtedly Feifan Weibo.
The main reason is that netizens found Feifan Weibo to be really easy to use.
Here, we can pay attention to the situation in the disaster area at the first time, whether it is news materials or on-site photos...
Compared with the timeliness of Weibo, traditional paper media has absolutely no advantages.
In addition, the incident of the teaching building donated by Chen Fan fermented.
As a result, more and more netizens flocked to Feifan Weibo. Feifan Weibo, which had originally experienced a slowdown in user growth, saw its user base surge by more than 20 million the day after the earthquake.
Compared with Feifan Weibo, the other four Weibo accounts were rather unlucky.
The number of users cannot be compared with Feifan Weibo.
As a result, because of the earthquake, the four Weibo accounts lost a large number of users.
According to rough estimates, the four microblogs lost at least 20 to 30 million users who switched to Feifan Weibo.
The leaders of these four companies were almost in tears.
So much money was spent and so much publicity and promotion was done.
The four families were almost breaking their heads, and finally accumulated such a small number of users.
As a result, there was an earthquake and all the information was snatched away by Feifan Weibo.
In particular, the news about the teaching buildings donated by Chen Fan directly caused Chen Fan's public image to soar.
If the media had not previously exposed the causes and consequences of the donations for the construction of these buildings, many people would have suspected that this was just a hype by Chen Fan.
Faced with the increasing loss of users, the four Weibo companies had to hold a meeting to discuss strategies.
After a long discussion in the meeting, the leader could only sigh helplessly.
"At present, I'm afraid that no matter how much promotion we do, it won't be as popular as Chen Fan himself."
"In that case, don't think about how to snatch new users for now, but think about how to keep the few users you have."
"In the next few days, when the popularity of the teaching building news has cooled down, everyone is thinking about how to attract users to stay on their own websites."
That being said, one can also imagine that on that evening, a media outlet released a explosive piece of news.
In order to support the earthquake relief efforts, CCTV, coordinated by several state-owned units, will hold a charity gala titled “One People, One Earthquake Relief”.
It is rumored that Ruofan Group will donate 100 million yuan to the party this time.
As soon as the news came out, the whole country was in an uproar.
Even on Feifan Weibo, it directly surpassed the hot search for teaching building and topped the hot search list.
A hundred million!
Be good!
I would never dream of having so much money.
I've only seen so much money when I was burying my grandmother.
Is this not hype?
Dear Boss, have you ever seen anyone using hundreds of millions to hype something? Unless you get kicked in the head by a donkey.
"Fake news, it must be fake news!"
On the Internet, all netizens were arguing.
Not only are netizens arguing about this, but all business owners who read this news have the same idea.
Absolutely fake news.
Because in several large-scale charity galas in the country, the largest donations have always come from state-owned enterprises.
They are not short of money, and they have the obligation and responsibility.
The highest donation at a domestic charity gala was 80 million yuan.
How many hundred million?
This time it increased by at least six times?
Where did Chen Fan get so much money?
Are you tired of living?
Even if there is so much money, it is impossible to donate so much at once.
It must be fake news.
Maybe the Ruofan Group is deliberately hyping it up.
Some even gloated, "At a time of national disaster, Ruofan Group dared to use this kind of hype. They think death is not fast enough now."
"Just wait and see. Chen Fan is getting too cocky. Ma Xiao is about to fall."
…
Ruofan Group conference room.
Looking at the corporate executives in front of him, Chen Fan was holding a meeting with them.
"No matter how the news leaked out, since it has been announced, let's prepare accordingly."
A group of executives had strange expressions.
Finally, Zhou Wangchao spoke first: "Mr. Chen, is it really necessary for us to donate so much money?"
"With the current reputation and popularity of the Ruofan Group, there is absolutely no need to spend so much money on advertising."
As soon as Zhou Wangchao opened his mouth, his men immediately nodded in agreement.
"It is our duty to donate money to help the disaster-stricken areas, but should we reconsider the amount?"
"Hundreds of millions? Isn't that a bit too much?"
"Although the group is currently developing healthily, no one can predict whether it will face operational pressure in the next few years."
"One hundred million is not a small number."
After listening carefully to everyone's discussion, Chen Fan coughed lightly and sat up straight.
"Everyone, I think some of you may think the same as the comments on the Internet."
"I think Chen Fan is too proud. He wants to hype himself up and gain fame..."
Chen Fan smiled and said, "That's too arrogant."
"I admit that donating 100 million yuan is indeed an advertisement for Ruofan Group, but the most important thing is that I still want to do something for the people in the disaster area."
Speaking of this, Chen Fan's voice fell into a low voice.
"When the earthquake occurred, 놖 was in the disaster area. The car I was driving was directly buried by the mudslide. I was just a little bit away from being buried underneath and would never be able to meet everyone again..."
The conference room was silent, and everyone looked shocked.
Until this moment, everyone understood what Mr. Chen had encountered in the disaster area.
Especially Dingdian, his expression looked very ugly.
She couldn't imagine what the group would do if Chen Fan was really in trouble. What should I do?
Chen Fan took in everyone's expressions and smiled slightly.
"I have died once, and I know what the disaster area is going through. So I have become more open-minded about many things."
"After surviving a disaster, I feel it is my duty to do something for the people in the disaster area."
Everyone had complicated expressions, and only a few spoke at this time.
"Mr. Chen wants to do something, and we understand that. The only thing we are concerned about is the amount of the donation..."
Chen Fan smiled and raised his hand to interrupt Ding Dian.
"You haven't finished talking yet."
"Donating money and supplies to the disaster area is of course a no-brainer. But charity galas are actually a disguised form of advertising opportunity for all the companies that donated money at the national level."
"We know it, and so do other companies."
"And on a stage like this, if you want to advertise, you must be qualified to stand on the stage and hold up a sign."
"According to inside information from the organizers, if a platform wants to be eligible to hold a plaque, the donation amount must be at least 10 million."
"That means those who donate less than 10 million won't even be eligible to appear on the stage."
"And at that time, there must be many companies that want to appear on the platform for advertising."
“How can we make our company remembered by the national audience in just one or two minutes?”
Chen Fan knocked on the table and raised a finger.
“Of course, it’s the company that makes the most donations.”
"Whether it's 300 million or 100 million, in short, our Ruofan Group must be the company with the highest donation amount."
“Because the audience will only remember the company that donated the most.”
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