Taking advantage of the popularity of the variety show, Feifan Video announced on its official Weibo the next day that the mobile APP has been launched and everyone can go to the official website to download and install it.
After installation, you can watch the corresponding programs on your smartphone.
In addition, after the program was broadcast, Feifan Video and Feifan Media also jointly produced a live behind-the-scenes interview with the program guests to interact with everyone and tell interesting stories during the recording of the program.
The point! Here comes the point.
Feifan Video claimed that the entire interview was broadcast live online.
All VIP members can watch it for free, but ordinary members can wait 24 hours after the show is broadcast and watch it online the next day.
Of course, what if you are not a VIP member and don’t want to watch the live broadcast immediately?
no problem.
The official website has thoughtfully considered this for you.
You only need to download the Feifan Video official APP and register an account to get the 궝天 membership experience coupon for free.
You can enjoy the same rights and interests as VIP members, and of course you can watch this live interview with the star for free.
As soon as this news came out, the number of downloads of the Feifan Video APP skyrocketed at a terrifying rate.
The background download curve goes up all the way and almost becomes a vertical curve.
In just one day, the download volume of Feifan Video APP exceeded 40,000.
All domestic peers were stunned.
When everyone was still following the trend and studying the VIP system of Feifan Video, some people had already started to lay out the mobile APP.
They started by producing their own variety shows, then launched their own video website, and finally took advantage of the popularity of the show to launch a VIP system.
Within just two or three days, the number of VIP members exceeded 10 million.
Then they struck while the iron was hot and launched the Feifan Video APP. In order to attract viewers to download it, they directly invited guests to conduct live interviews.
As a result, the number of APP downloads exceeded 10,000 that day.
This series of smooth little combos made the audience dizzy.
What is True녊놅 Promotion?
It’s not about forcing viewers to download by advertising.
Instead, it is done subtly during the show, allowing the audience to download it themselves.
Even if I didn't tell them it was a promotion, the audience would download the APP on their own initiative.
Not to mention how many VIP members Ruofan Group earned from this episode and how many viewers were attracted to download the APP.
A professional organization has estimated that this wave of marketing alone has saved Ruofan Group more than 100 million yuan in promotion and marketing expenses.
And the effect is much better than advertising.
I have summarized how much Ruofan Group has earned in the past two days.
First, sell the program to a TV station and earn money from the copyright.
Secondly, the advertising sponsorship fee for the program. Although Feifan Media has not announced it, it is rumored that because of Wen Wan's joining, the sponsorship fee has already reached a sky-high price, far exceeding the sponsorship fee of "The Voice of China".
Not to mention, it is rumored that the total sponsorship fee for the program alone has reached 160 million.
This is an extremely exaggerated number.
Looking at the domestic market, other program companies cannot even dream of achieving this level.
Some media interviewed other advertising sponsors of the "Running Man" program.
The other party said in an interview that the advertising sponsorship alone cost as much as 20 million yuan.
What does it mean?
This means that if you want to participate in the bidding for program advertising sponsorship, you must have a minimum deposit of 20 million.
With 20 million, you are not even qualified to bid.
That’s all, don’t complain it’s too much.
Many companies are trying their best to get in.
A company once said that every program produced by Feifan Media is a hit.
In the future, as long as Feifan Media produces a program, we can just sponsor it with our eyes closed.
In addition, the program also has an online version, which can generate another wave of advertising sponsorship by putting extraordinary videos online.
At the same time, the program has boosted the traffic of Extraordinary Video.
They took the opportunity to launch the VIP system, and the number of members exceeded 10 million in three days. Even if we calculate it based on a monthly membership fee of 9.9꽮, that's a free profit of 100 million.
Soon after that, the Feifan Video APP was launched and promoted.
Not a penny was spent on marketing and promotion.
The promotion was done quietly just through a live interview with a guest on a show.
It also makes the audience feel no boredom.
This saved at least 100 million yuan in promotion costs.
To sum it up in one sentence.
Winning is numb.
The two companies really won this time.
No, my colleagues exclaimed.
Oh my god.
This is the first episode.
Chen Fan is truly the God of Marketing.
Not only that, some domestic companies even directly took the joint marketing between Feifan Video and Feifan Media in the past two days as a special case and held internal meetings to study and research it.
If not for anything else, just to learn Chen Fan's marketing strategy.
Despite the excitement on the Internet, Chen Fan, the person involved, did not participate in the company's celebration party. Instead, he went to a store opening ceremony alone with his driver.
After nearly a month of renovation, Fulu Pawnshop Yunhai finally opened.
The entire store is completely decorated in other styles, and it is antique and very beautiful.
All the employees in the store were transferred from other companies and they do not need any special training and can start work directly.
Uncle He will serve as the general manager of this pawnshop in the future, responsible for helping Chen Fan manage the entire pawnshop and delivering and summarizing various messages.
Before the end of the month, Chen Fan set off for the capital.
This time, we are here to hold a meeting to arrange the listing of Feifan Weibo.
In preparation for the upcoming IPO, Chen Fan, as the boss, also led the team to conduct a roadshow.
After a day-long meeting, we finally decided on the cities where we would conduct the roadshow and the various tasks that needed to be prepared.
In the conference room, Chen Fan clapped his hands.
"Thank you for your hard work. But we will face greater challenges and work in the future."
"I hope everyone can hold on a little longer under the leadership of President Zhou. When the company rings the bell on Nasdaq, I will personally reward everyone."
There was warm applause in the conference room.
Chen Fan smiled and raised his hand to press it.
"It's late tonight, everyone is off work, and then we have a meal together, according to the highest standards..."
“The company will reimburse me.”
All the applause at the scene turned into cheers.
As an employee of the company, Chen Fan has always been everyone's idol and belief.
Now that Feifan Weibo is the first company to be publicly listed through an IPO, everyone is holding back their anger.
It must be a hit and set a good example for other companies.
During dinner, a group of company executives were older than Chen Fan, but they remained very humble when sitting in front of Chen Fan.
An employee bravely came over to toast Chen Fan, and Chen Fan smiled and drank.
Seeing this, other employees immediately followed suit and all came over to toast with various excuses.
Chen Fan had no choice but to signal Zhou Qixin.
It turned out that this guy couldn't drink at all, so Chen Fan had to take on the challenge himself.
Even though Chen Fan only took a sip of each toast, by the end of the last meal, he was half drunk.
After finishing his meal and coming out of the hotel, Zhou Qixin pulled Chen Fan aside and said with a wry smile.
"You don't have to drink every toast."
Chen Fan smiled and said, "Everyone has been busy for so long, it's time to relax."
"It's just a toast. It will make everyone happy. Why should I refuse?"
Zhou Qixin smiled and shook his head. To be honest, he had been in this industry for so long and had never seen a boss like Chen Fan.
He is like an alien, with unrivaled ability and vision, and he always has the final say in the company's operations.
He is very strict with the company's management, but very tolerant of ordinary employees.
In private, he is very friendly to everyone, not like a boss, but more like an old friend.
With such a charming personality, it's no wonder that the company's employees admire Mr. Chen so much.
"Mr. Chen, are you going back to the hotel or..."
Chen Fan waved his hand and said, "Don't worry about me. You guys go first, I'll ask the driver to take you home later."
After saying goodbye to Zhou Qixin, Chen Fan got in the car and told Zhang Shun to go back to Ao Lin Garden.
Just as I was about to take out my phone, a text message came in.
"You've come to the capital?"
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