Chen Fan stayed in Beijing for another two days.
Most of the time is spent in endless meetings.
On Feifan’s Weibo, he told everyone about the upcoming IPO strategy and roadshow speech.
놇Extraordinary Technology, he told everyone the direction of the company's future development.
Meeting room.
Chen Fan said this seriously in front of all the company's executives.
"Everyone, I hope everyone will change their mindset from now on."
"The company's future development direction will gradually shift from web products to mobile products."
"The era of mobile Internet is coming. We are very lucky to have boarded this big ship earlier than other companies."
"But if everyone takes it seriously, then we will surely be surpassed step by step by our peers in the future, and by then it will be too late for us to catch up."
Chen Fan knocked on the table and said, "In the future, our research and development direction will focus on mobile APP products."
"QQ has brought Penguin dividends for nearly a decade. Next, we will also strive to develop a truly national-level application in the mobile Internet era. This is our goal."
"Everyone, what is the most valuable thing in the mobile Internet era?"
“Users are king, traffic is king. Whoever controls users and traffic will be the winner.”
"Our company's Feifan Weibo can barely be considered a success on mobile phones. But it is still a long way from being a true national-level application."
"What do I understand by a national-level app? An app that is a necessity for users. Users must log in every day when they open their phones. It should be a habit-forming app, just like eating and drinking."
Chen Fan glanced at the notebook in front of him.
"Next, the company may be busy. We will have a group of R&D personnel to develop the mobile APPs of Feifan Antivirus, Feifan Security Guard, and Feifan Mobile Browser, and quickly launch them online to seize the market."
"This is a new blue ocean, and everyone is starting from the same starting line. If we go online one day earlier than our competitors, we can grab more users."
"At the same time, the company's gaming division can't afford to slack off."
"Games are known as cash cows, and the profits from the gaming division support the R&D expenses of the entire company."
"So next, I hope that in addition to acting as the agent for some popular overseas PC games, the game department can also try to develop our own games."
Hearing this, the expressions of several senior executives in the field game department changed slightly.
Finally, Liang Shichu took the initiative to speak: "Mr. Chen, if we develop the game ourselves, it will take a long time, and it will cost a lot of money. In addition, the game will need to be certified by players after it goes online. There is a certain risk, and it is very likely to... fail, and lose money in vain."
Chen Fan nodded.
"I know what you're thinking. You all want to pick up something that's already available. How easy is it to endorse a popular foreign game? You don't have to spend money to buy the agency rights, and you don't have to worry about anything else. Just wait and make money."
"Now our game department has several popular games such as CrossFire, Dungeon Fighter, Audition, etc., and the monthly revenue is very considerable..."
"But what I want to tell you is that it is not enough! This is far from enough."
"In the past, the company's research and development required a lot of money, and the game department must strive to find more profit points."
"What Mr. Liang just said makes sense. Large-scale games are indeed expensive and risky, and they also have a long development cycle."
"Here I can give you a suggestion, develop small games."
"For example, web games. The development cycle is short, they don't require much investment, and they are easy to promote."
"Everyone should look at online games. If you can develop a hit, the profit will be considerable. There is no shortage of such players in China."
"Especially those players who played games like Legend in the past are now in their thirties, with money, free time and feelings, so this kind of people are more willing to pay for this kind of game, and their investment in the game is also terrifying."
"Of course, I have another suggestion. I hope everyone will try to develop some mobile games from now on."
"Mobile games are more demanding in terms of image quality and device requirements. They have a low installation threshold, take up little memory, and as long as you have a mobile phone, you can play them anytime, anywhere."
"Moreover, mobile games are easier to operate, easier to install, and have strong social attributes."
"I will make this a fixed requirement. The game department can try to make a few mobile games first to practice."
"With the increasing number of smartphone users in China, mobile games have yet to develop, so we have to be one step ahead. Even if the games you make are rubbish, they can still attract a certain number of users."
"Of course, I don't want you to make crappy games, but to start from now, change your mindset, and prepare to do something big."
After the meeting with everyone, Chen Fan talked with Liang Shichu alone for another hour.
To be honest, Liang Shichu does not have any special suggestions for the company's future research and development direction.
Because he was somewhat sure of Chen Fan's thoughts.
And Chen Fan had already made a plan in his mind.
In the era of mobile Internet, if you want to seize the market, you must have a truly popular national-level software.
This software must have strong social attributes, a large user base and traffic, and also have various functions for daily life.
There is and there is one software that meets this requirement.
WeChat.
놆's.
If Chen Fan wants to seize the mobile Internet market, he must take over WeChat.
To have WeChat in hand is equivalent to having a huge user platform. In the future, no matter what product Chen Fan wants to develop or promote, he will be unsuccessful.
This point has been well reflected in the QQ era.
"For the company's next product, what do you think about developing a mobile chat app?"
Liang Shichu was stunned.
"Chatting software?"
"I'm afraid this... will be difficult?"
Chen Fan encouraged: "Tell me what you think."
Liang Shichu hesitated for a few seconds and then spoke.
"Mr. Chen, QQ is the only chat software in China right now, and other products are completely unable to shake its position."
"There are actually several similar chat applications in China. Apart from QQ, the fastest growing one is Fetion. With the powerful mobile platform, Fetion's users are second only to QQ."
"Others include Baidu Hi, which is promoted by Baidu, and Xinlang UC, which is promoted by Xinlang, but these two softwares cannot shake the position of QQ at all."
"If we want to develop a chat software now, let's say it will be successful. Can we just pass the QQ stage?"
"We are touching the penguin's base. They will definitely agree."
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