The variety show "Running Man" performed strongly, with the ratings of the third episode rising steadily.
There are more and more discussions online about Wen Wan, game guests, and name tag tearing.
The influence of the program began to spread from online to offline. Soon, children began to imitate tearing name tags when playing games.
The direct benefits brought by the program are also obvious.
By the end of August, a total of four episodes had been aired.
The number of VIP members of Feifan Media has exceeded 20 million.
Although every episode of the show can be watched for free on the website, viewers are still willing to pay for membership in order to watch the show highlights.
Feifan Media has produced a special edition of behind-the-scenes footage for members, and each episode lasts more than an hour, which is almost the same length as the film program.
All the content shown in the behind-the-scenes footage was not edited into the film.
Because the show is so good, many netizens said they couldn't get enough of it, so they started to top up their accounts to watch the highlights.
Twenty million members, calculated at 9.9 yuan a month, that's 200 million in cash.
What's more, most of these members purchase annual memberships.
Except for Feifan Video, I'm afraid no one knows how much money they made for nothing.
However, a professional organization has given an estimate.
In just over a decade, Feifan Video earned over 800 million yuan through its VIP membership system.
Is this number exaggerated?
However, there is something even more exaggerated.
Because of this variety show, the download volume of Feifan Video and Feifan Weibo apps has skyrocketed.
Without spending a penny, the promotion was done.
Someone has calculated that relying on this program, Ruofan Group has already earned 1.5 billion yuan so far.
This is simply unimaginable.
However, the influence of "Running Man" has benefited more than just Ruofan Group.
Even the advertising sponsors in the program made a lot of money.
The sales of milk, laundry detergent, clothing and car brands sponsored by the program all showed an exaggerated upward trend.
In particular, the new yogurt product of a milk manufacturer, the title sponsor, was sold out immediately.
At the beginning, a marketing account even said online that this milk manufacturer dared to spend more than 100 million to sponsor a completely unproven variety show, and the company’s executives must be crazy.
Now it seems that the executive is indeed crazy. His mouth is grinning so hard that he is almost going crazy.
In addition to the sponsors, the biggest beneficiaries are the several regular guests on the show.
At the beginning, except for Wen Wanzhi, the other guests were not very famous, and they could not even reach the first-tier level.
However, as soon as these episodes were broadcast, the net worth of several guests skyrocketed.
Advertisements and film contracts also started to come knocking on the door.
Major domestic entertainment companies are going crazy.
They wanted to do everything they could, even if it meant spending money, to get their own company's artists to be guests on the show. Even if it was just for one episode, just showing their faces would be fine.
Of course, the emphasis here is still on gentleness.
The first time she participated in a variety show, Wen Wan fully demonstrated her strong influence and ability to sell products.
In the program, Wen Wan wore a sun-protection jacket, which was only shown for less than ten minutes in the opening show.
As a result, after the show was broadcast, the sales of this dress on Taobao were immediately sold out.
Crazy fans began to dig out the water bottle that Wen Wan drank from on the show, the hairpin on her head, and the style of shoes she wore.
As soon as the show was aired, all the copies were sold out.
Several manufacturers of related products were completely overjoyed and began to work overtime to produce.
This is the influence and ability to bring goods brought by the true goddess national superstar.
However, it is impossible for Feifan Media to promote products for its manufacturers for nothing.
So starting from the third episode, all the clothes Wen Wan wore when participating in the show began to have a separate sponsorship category, called Wen Wan's clothing sponsor.
Even so, there are still dozens of manufacturers participating fiercely, no matter how much money they spend, they want their products to be shown on Wen Wan.
…
As time comes to the end of August, the summer vacation is about to end.
After Chen Fan came back from Beijing, he has been focusing on his family.
I chat with my dad every day and occasionally go fishing together.
Spend time with your wife and play with your children.
This day, Chen Fan drove his wife and children shopping and bought a new schoolbag and new stationery for Yiyi in preparation for the new semester.
"Yiyi, school starts tomorrow. Do you want to go to school?"
"Um."
"Do you really want to imagine it?"
"I really do." Yiyi answered seriously, "I miss my teachers and classmates."
Chen Fan and Su Ruochu smiled bitterly: "You are really good kids. When we were little, I wished that summer vacation would never start."
Su Ruochu joked: "Do you think Yiyi is as unmotivated as you?"
Chen Fan smiled and bent down to ask Yiyi: "Daughter, tell Dad, is there anything else you need to buy? Let's buy everything today."
Yiyi shook her head.
"No. This is enough."
"Yiyi, mom and dad will go on a business trip to the south tomorrow, so they may not have time to take you to school. How about letting grandma take you to school?"
"Um."
Yiyi is very sensible: "Dad Chen, you go and do your work. I can ask grandma to send me off, or I can ask Aunt Zhou to send me off."
"So good."
Su Ruochu looked at Chen Fan: "Really, I'll go with you?"
Chen Fan smiled and said, "Xiangjiang, haven't you always wanted to travel?"
Su Ruochu whispered, "But you are going to do something. Is it okay for me to go with you?"
"What's inappropriate about this?"
Chen Fan took Su Ruochu's hand and said, "Neither of us has been to Hong Kong yet. Let's take this opportunity to go shopping and experience how extravagant capitalist life is."
Su Ruochu couldn't help but gently pushed Chen Fan.
Chen Fan smiled, and just then his cell phone rang.
I picked it up and saw that it was a call from Liang Shichu from the capital.
"Hello."
"Mr. Chen, I have had some contact with Zhang Xiaolong, and he is quite resistant."
"I don't think he's too willing to change companies. He always says he's doing well in Penguin."
"But then I said that I was from Ruofan Group and that it was you, Mr. Chen, who wanted to poach me. Only then did my thoughts waver a little."
"But Zhang Xiaolong made a suggestion. He said he wanted to meet with you for a face-to-face interview."
The meaning of Liang Shichu's words is very clear.
It’s useless for Zhang Xiaolong, the big Buddha, to come forward, so Chen Fan must come forward in person.
Chen Fan smiled and said, "What do you think of this person?"
"I feel he has a very easygoing personality, but he is actually very arrogant and conceited."
Chen Fan smiled and said, "People with real abilities are conceited."
"How about this, you contact me again and ask me if I'm willing to come to Hong Kong in the next two days. I can meet with you there."
"You said that going to Guangzhou or Beijing would easily cause unnecessary speculation in the world, so we should go to Hong Kong, and I will have a face-to-face meeting with you then."
"good."
After hanging up the phone, Chen Fan took a deep breath and looked at his wife beside him.
"What do you think is the best way to attract someone to join the company, but this person has already achieved wealth and is arrogant and conceited?"
"What is something that you are most interested in?"
Su Ruochu thought about it carefully, then asked tentatively.
“Self-worth?”
Chen Fan's eyes lit up and he gave a thumbs up.
"As expected of my wife, she's so smart!"
Continue read on readnovelmtl.com
