From the afternoon to the evening, more than a dozen CEOs have participated in the Ice Bucket Challenge.
And it is increasing more and more.
Everyone happily went abroad to accept the challenge, and then continued to seek more friends in the circle.
At around 8 o'clock in the evening, the Ice Bucket Challenge spread from the business world to the entertainment industry.
Some celebrities also started to join in.
Soon, all the stars in the entertainment industry began to follow suit and take on the challenge.
All you have to do is record a video and then be doused with ice water to complete the challenge.
Not only does it increase exposure, but it also helps to attract some attention.
Of course, there are some people who are trying to take advantage of the popularity, but no matter what, they do increase the exposure of this craft topic.
At this point, the star effect began to emerge.
Starting from the second day, the topic of the Ice Bucket Challenge did not cool down. Instead, it began to spread from the top boss circle and the entertainment circle, gradually penetrating downwards to the model circle, the white-collar circle, and even the ordinary student group...
Everyone started to join in excitedly.
Apart from the charitable nature of this activity, it is also a very interesting game to interact with friends.
"National Challenge!"
Some media used such reports to describe this sudden campaign.
A truly nationwide event.
Things started from the upper-level wealthy circle, the entertainment circle, and then the whole nation participated. The speed was really too fast.
At noon the next day, some friends in the media circle also began to participate in it with great enthusiasm.
Later, many people found that the popularity of this activity was too high, so more and more people began to follow suit.
Weibo big V, marginal bloggers, second- and third-tier wild models...
Finally, some brands suddenly came up with new ideas.
Have a few employees film the Ice Bucket Challenge, and hang the name of their company or product on the wall behind them.
It not only advertises but also exposes the product...killing two birds with one stone.
No matter what the people involved later are thinking, everyone has to do two things honestly.
One is to add the topic of "Free Lunch", and the other is to like the public welfare project.
If anyone dares to advertise only for themselves, or wants to take advantage of the opportunity to attract traffic, netizens will instantly flock to Weibo and scold the other party so badly that even their own mother won’t recognize them.
When the entire Internet was discussing or participating in the Ice Bucket Challenge, some media broke the news that this activity had spread overseas.
First, Hollywood directors and stars joined in, and then a bunch of Wall Street tycoons started filming videos...
The Americans have always been the weather vane for the world.
As soon as the Americans took action, celebrities and famous people from other countries, including Europe, Southeast Asia, South Korea, etc., began to participate in the Ice Bucket Challenge one after another.
This made domestic netizens even more excited.
This is the first global event initiated by a domestic organization.
Even if it's just an ice bucket challenge for a charity project.
This is at least part of the literary propaganda.
For a moment, everyone felt very proud.
Some media even directly used "Eastern culture blowing to the whole world" to describe this incident.
As the starting point of the incident, Wen Wan and Chen 꼎 naturally received more attention.
Wen Wan's Weibo post was retweeted over 80,000 times.
As for the initiator of the free lunch project, "Starry Sky" was deliberately kept low-key and hidden.
Wen Wan took all the spotlight on the other person.
Of course, as the ice bucket challenge becomes more and more popular.
That afternoon, Chen Zhi of Ruo Zhi Group posted another Weibo post.
"To support the free lunch charity project, I have launched a campaign to like and donate across the internet."
"Just like and forward this Weibo post. For every additional forward, I will donate one to the Fanxing Charity Foundation's free lunch project!"
As soon as this Weibo post came out, it immediately fueled the fire for the free lunch plan again.
Countless netizens flocked to Chen 꼎's Weibo and began to repost and like the post.
"Mr. Chen is so generous!"
"I'm here to increase Mr. Chen's popularity."
"Everyone, please share this together!"
"Mr. Chen and I will donate a dollar together."
"Mr. Chen, I can't eat anymore. Can you lend me 10,000 yuan?"
"Mr. Chen, I want to give birth to a baby for you..."
In just a short time, Chen's Weibo post was forwarded over 10,000 times.
And the speed of forwarding and liking continues to soar.
Soon Ma Yun also retweeted Chen's Weibo post.
"I'm here to support Mr. Chen, and I'm announcing that for every like or retweet of this Weibo post, I'll also donate one yuan."
Then Jingdong's Liu Qiangdong also retweeted Chen 꼎's Weibo post.
"Learn from Mr. Chen, charity projects are our duty!"
This is good.
The topic of free lunch has completely broken the circle.
At around 11:00 p.m. that day, the official Weibo account of CCTV News released a Weibo post.
First, there was a high-profile praise for the Ice Bucket Challenge, which became a global hit.
Then he explained the charitable nature of this public welfare project and also introduced the current lunch situation of poor students in some mountainous areas of the country.
Finally, I want to tell you that the relevant departments have begun to discuss the feasibility of implementing the free lunch public welfare project!
After reading this Weibo post, Chen finally breathed a sigh of relief while sitting in his office.
At this point, my goal has been achieved.
For this project to succeed, official participation is necessary.
Otherwise, relying solely on private charities will not last long.
In fact, if someone were to investigate the whole incident, it would be easy to see that this was a carefully planned marketing promotion activity.
It started with Wen Wan, then Chen Rou joined and spread to major bosses and celebrities in the entertainment industry...
However, the good thing about this project is that it was promoted through an ice bucket challenge relay game.
Everyone just participates in the 깊 activities and gives thumbs up to the charity projects.
It is equivalent to calling on the entire network to pay attention to this public welfare project.
Therefore, even if the relevant departments knew the inside story, they would not say anything, and they would even take the opportunity to find ways to support it.
After all, this is an activity that spreads abroad.
And as the caller and initiator of the event.
Su Ruochu witnessed the whole process of the incident.
It only took Chen two days to accomplish this.
And it was made into a game that spread all over the world.
My inner admiration for Chen is even stronger.
When he got home that night, he personally cooked a table full of delicious food for Chen.
Chen 꼎 reminded the other party with a smile.
"Prepare your project proposal well. I guess there will be an official interview with you soon."
Upon hearing this, Su Ruochu couldn't help but feel a little nervous.
“Do I need to prepare anything in advance?”
Chen shook his head: "No need. You just need to tell the truth at this time."
"Things have developed to this point. The leaders above are probably more eager to promote this public welfare project than you are."
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