Is it worth spending 1.82 billion to buy a winery?
I'm afraid this is a matter of personal opinion.
But for Chen, this deal is quite worthwhile.
First, he just sold the African mobile browser and made $4.2 billion.
This money is almost free money.
Because non-mobile browsers were developed early, and almost no system was stable and easy to use, they have always been in a strong dominant position among mobile browsers.
So Chen used 1.8 billion from this fund to buy a winery.
It is equivalent to exchanging funds for a fixed asset.
How big is the Vesey Winery?
It covers an area of 85 hectares, which is more than 1,200 acres of land.
The world's most famous red wine, Chateau Lafite, covers an area of only 178 hectares.
Just buying land makes Chen feel like he's losing money.
What's more, this is a winery with vast vineyards, entertainment facilities, a beautiful castle, and red wine stored in an underground cellar...
Even if we put aside these fixed assets, Chen felt that buying this winery alone was a good deal because he could bring his family here for vacation and relaxation every year.
What do you do with the money you earn? Is it just for your family to enjoy?
Not to mention that in the past two years, as people's living standards in China have improved, the red wine market has actually been expanding.
No matter how you look at it, this deal is definitely a loss.
With this premise, the deal is a very good deal.
Chen Xiao agreed with Old William that a professional team of lawyers would come over to sign the relevant acquisition agreement with him.
At that time, the acquisition funds will be deposited into his account in two installments.
As for Old William, he will pack up his things and sign for this winery within half a month.
In addition, as a drinking buddy with whom he got along very well, Chen allowed the other party to take away 100 bottles of red wine from the wine cellar as a souvenir.
After returning from the winery, Chen and Sophie Ma stopped and drove to the small town of Cefalù.
Along the way, Sophie was hesitant to speak, and her expression was obviously a little surprised that Chen had agreed on the acquisition plan so quickly on their first meeting.
Sophie had originally expected that Chen would meet with the other party several times, and then engage in a tug-of-war before finally slowly negotiating the purchase price.
Is it true that all Chinese businesses are so straightforward?
Although she was very interested in the purchase price, her upbringing made her feel embarrassed to ask, after all, it involved a matter of personal privacy.
Finally, Chen looked at the other person's mood, smiled and took the initiative to tell the other person.
"1.8 billion US dollars..."
Sophie's eyes flickered. "At this price... it's a loss. I even made a small profit."
"However, the red wine produced by the Vesey Winery has always been a hot seller in the European high-end red wine market, so you have to be mentally prepared."
Chen asked curiously, "Ms. Sophie, if I want to improve the winemaking process and make a batch of fine red wine, can you introduce me to relevant experts?"
Sophie smiled. "Do I need an introduction? I have such a talent in my own winery. I can send him over to help guide me when the time comes."
"Thank you so much."
Sophie reminded: "It's not that easy for a red wine brand to open up the market. In addition to spending money on promotion, it also needs a strong historical and cultural background..."
"I hope Mr. Chen can understand this."
Chen nodded: "I understand."
In fact, his idea was very simple. Chen had hardly considered the European market.
He targets the domestic red wine market.
If the domestic market can be opened up, then by then, with the strong domestic export bonus, the profit will definitely be lower than that of the European market.
Of course, even if the wine sales are good, Chen Xiao doesn't care much. After all, he didn't consider these things when he bought the winery.
Make a batch of high-end red wine, and drink it with your family when you grow up.
It can also be used as a gift, which is both economical and face-saving.
The small town of Cefalu.
As I said, if you haven't visited it in person, you will never understand how beautiful this town is.
Blue sky, white clouds, azure sea, flocks of seagulls, and rows of small town buildings...
For a boy who grew up in an inland town, this place is simply too dreamy.
Chen 꼎 fell in love with it at first sight.
There is nothing to say, it must be won.
The house Sophie helped find was at the highest point in the town.
The area is about one hundred square meters, and there is a small courtyard of more than thirty square meters in front of the door.
As soon as you open the door, you can see the scenery of the town at the foot of the mountain and the sea in the distance.
A breeze blew across my face, bringing with it a salty, humid smell of the ocean.
The scenery is really beautiful.
The owner is a local.
Because my family and I have immigrated to France, I have been thinking about selling the property here recently.
This negotiation was easier than buying a winery.
Chen 꼎 only talked with the homeowner for ten minutes before finalizing the price.
For Chen Zhi, he had already spent over a billion dollars on buying a winery, so a house was almost just an extra thing.
Sign the purchase agreement on the spot, and then call to transfer the money to the homeowner.
Both parties shook hands, and the whole process took about half an hour.
From then on, the house belonged to Chen 꼎.
After the landlord left, Chen stood in the small open-air square in front of the door, lit a cigarette, looked at the sea in the distance, and took a deep breath.
He had a premonition.
Su Ruochu will definitely like this place.
When I was in school, there was a time when Su Ruochu used to sign his QQ account: I hope to own a house with a sea view from the window and a garden full of flowers.
The corners of Chen 꼎's mouth curled up slightly.
It took me eleven years to finally help Su Ruochu fulfill this wish.
"Congratulations, that's a great price."
Sophie smiled and sent congratulations.
Chen 꼎 turned his head and looked over.
"Miss Sophie, can you do me a favor?"
Chen hopes that the other party can help him find someone to renovate the house.
Then, in the open space in front of the door, a new piece of land was planned and planted with flowers.
Sophie smiled and nodded.
"Of course, no problem. It's no big deal. I'll take care of it."
After saying that, Sophie tilted her head and looked at Chen 꼎.
"Chen, you bought this house, maybe to please your wife?"
Chen 꼎 smiled.
"You guessed it right."
"When my love and I first met, her biggest dream was to own a house by the sea. Now, I can finally help her realize her wish."
Chen 꼎 closed his eyes and felt it comfortably for a few seconds.
"Thank you so much today. I'm so sorry that you've been following me around all day."
"Well, you treated me to a meal last night. How about I treat you to dinner today, and we have dinner together in this house?"
Sophie smiled and asked, "Are you inviting me to dinner?"
"Of course. I don't know if I have the honor."
Sophie smiled.
"I'd love to."
Chen 꼎 snapped his fingers.
"Okay. I'll get ready now. Let's go to the town first and see what kind of food we can buy."
"You take a rest here..."
Sophie shook her head.
"I want to go shopping with you."
Chen 꼎 thought about it and nodded.
"Alright. Let's go together then."
"Okay... I haven't had Chinese food yet."
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