A short urban romance film.
On its second day of release, the box office reached 200 million.
Everyone in the film and television industry across the country was completely stunned.
The family was completely dumbfounded.
I completely don't understand this world anymore.
It's worth noting that before this, in the domestic film market, a film was considered a true blockbuster if it grossed over 100 million yuan within its release period.
This achievement has been accomplished by renowned directors such as Zhang Yimou and Feng Xiaogang before.
After Feifan Media was established, almost all of the films produced by Feifan Media achieved box office success of over 100 million yuan, and some even surpassed 100 million yuan.
But those high box office figures are basically all from the total box office of the entire release period.
For a low-budget urban romance film like this, the box office reached 120 million on its second day of release. This is nothing short of a miracle, no, a divine feat!
The box office revenue in one day far exceeded the total box office revenue of other movies.
Is this okay?
If someone had dared to make such a boast a few years ago, they would probably have been driven insane by the criticism.
The box office revenue in just one day recouped the film's production costs.
This... I don't even dare to think about it.
People working in the domestic film and television industry were all dumbfounded.
Am I out of touch, or is the world just developing too fast?
This phenomenon simply cannot be explained by scientific principles.
Check out the online reports.
Because of the overwhelming enthusiasm of the audience, cinemas across the country had to quickly adjust their film schedules, with "The 101st Proposal" leading the pack with a screening rate as high as 36%.
It's worth noting that on its first day of release yesterday, this movie ranked second in terms of screening rate.
This ranking is based on Wenwan's popularity in the movie theater.
But now things are different. Just one day later, "The 101st Proposal" has completely taken over the screenings of other movies and attracted a huge number of viewers.
The venue was almost always packed during the day, with crowds even jostling each other.
Domestic cinemas and theater chains exclaimed that they had never seen such a scene before.
These theater owners would love to pull all the movies and just show "The 101st Proposal".
No matter how many shows you schedule, there will always be audiences buying tickets.
On the third day, the box office still reached 134 million.
Some professional film critics in China have even predicted that the film's box office will likely exceed 1.5 billion yuan.
This is almost a record-breaking achievement.
This is absolutely unprecedented in the country.
Especially noteworthy is the achievement of this small-budget romantic film.
This movie doesn't need any promotion from Extraordinary Media anymore, because its popularity on the internet remains consistently high.
Initially, the focus of netizens' discussion was actually Chen Fan, the male lead.
The topic then shifted to Chen Fan's acting skills, as Chen Fan crossed over into acting in movies.
Soon, the topic shifted to the chemistry between Chen Fan and Wen Wan, with Chen Fan stealing Wen Wan's first on-screen kiss.
However, now, the trending topics on Weibo have changed to discussing how much box office this movie will ultimately achieve.
Or rather, what exactly is the reason behind the phenomenon created by this film?
Not only netizens are discussing it, but also industry professionals and film critics in China are discussing this movie.
There's not much to say about the plot of the movie; it's fairly standard, a very normal urban romance film.
The main topic of discussion is the reasons behind the current movie-watching frenzy surrounding this film.
A well-known domestic film critic posted several Weibo posts specifically to analyze this phenomenon.
Film critics believe that the reason this film has achieved its current box office miracle is mainly due to several factors.
First: Wen Wanqiang's star power.
Wen Wan is a unique international star in China, and she has an undeniable box office appeal among Chinese movie fans.
Every movie she makes does pretty well at the box office.
And this is Wen Wan's first film as a director, which fans will definitely look forward to and pay close attention to.
Second: The choice of the male lead.
It has to be said that it was actually a bit risky for Mr. Chen of Ruofan Group to cross over into playing the male lead.
But this risky step they took was worthwhile.
Because the company did not disclose any information about the male lead until the movie was released.
It wasn't until the first day of the premiere that the male lead was revealed, which truly sparked online discussion.
Chen Fan is a top businessman in China, already possessing considerable popularity. Furthermore, his collaboration with Wen Wan in a romance film naturally generated significant buzz.
It can be said that Chen Fan's surprise addition is one of the main reasons for the current viewing frenzy surrounding this film. It accounts for over 70% of the audience.
Third, the film's clever pre-release publicity. This point will not be discussed in detail.
Fourth: The level of discussion surrounding the film's plot. The on-screen chemistry between Chen Fan and Wen Wan extended into real life, surprising many casual viewers.
In particular, Wen Wan gave her first on-screen kiss in the movie, which was one of the reasons that caused a sensation among movie fans.
Firstly, the promotion by movie fans and the strong popularity on Weibo led to a large number of casual fans following suit.
...
All of these factors combined are what make this movie so popular.
It must be said that this film critic is quite knowledgeable, his analysis is thorough and insightful, and the content is full of valuable information.
Fans commented below.
"That's absolutely right. I only went to the cinema to see Chen Fan."
“I bought the movie ticket because I saw on Weibo that Chen Fan was playing the male lead.”
"I dare say that most people are going to watch Chen Fan and Wen Wan fall in love."
"The total investment for this film was less than 60 million. I have to say, Extraordinary Media really made a killing this time."
"As expected, President Chen only needs to step out slightly to reach a height that is difficult for us mere mortals to attain."
While netizens were celebrating, their colleagues were wryly analyzing the secrets behind the film's success.
After much discussion, the conclusion was reached that the merits of this film have almost nothing to do with the film itself.
What truly created all of this was Chen Fan, the main factor, combined with Wen Wan's strong appeal.
Even Han Ga-in and Oh Yeon-jo are being mentioned a lot.
Just two people are going to create a blockbuster movie that grosses over a billion dollars.
Is that correct?
When did making movies become so easy?
Some well-known directors have even begun to doubt their future.
Especially considering the other films that were released during the National Day holiday, along with "Say Yes Again".
The creators are devastated.
The immense popularity of a movie completely took over their filming schedule.
Why was I so unlucky to run into such a demon king?
The savvy film companies have already secretly decided that, regardless of the genre of the film they are making in the future, they must bring in Extraordinary Media to invest together.
It must be said that with the addition of Extraordinary Media, the company will enjoy tremendous convenience in terms of funding and publicity in the future.
Some even asserted that if a film were to be credited to Extraordinary Media, its box office would increase by at least another 100 million.
Of course, some people have also put forward another point of view.
Extraordinary Media is about to go public.
At this time, a low-budget urban romance film suddenly became a hit.
This completely proves Extraordinary Media's strong influence in the entertainment industry.
Putting everything else aside, this one film alone has brought tremendous benefits to Extraordinary Media's financing round.
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