Liang Shichu poured Chen Fan a cup of tea and then smiled innocently.
“This product is a supplement to your foundation and ideas.”
"If I were to say I understand, I'm afraid no one understands it better than you. It's just that..."
“I’m just a little nervous, after all, this is the company’s first product.”
Chen Fan chuckled, "I totally understand your idea."
"However, if we conduct a small-scale internal test, it will immediately attract the attention of manufacturers. By then, they will have prepared a response strategy in advance, which will be more disadvantageous to our promotion."
Liang Shichu thought for a few seconds, then grinned.
"You are the boss anyway, you have the final say."
“When are you going to officially launch this product?”
Chen Fan asked: "Has the product been named?"
Liang Shichu: "It's called Extraordinary Killing Poison."
Chen Fan nodded, thought for a moment and said, "Three months later, on August 23, it will be officially launched."
Liang Shichu asked again: "After the new product is launched, should we find some media to promote it?"
Chen Fan smiled.
"It's not enough to just find the media, we need to make a bigger splash."
Liang Shichu was still wondering how big the bigger battle would be, but Chen Fan gave the answer in a second.
"The first promotion determines whether our product can become a hit, so we can find CCTV and place a product advertisement directly on CCTV."
Liang Shichu's eyes widened instantly.
"Advertising on CCTV? That's not cheap!"
Chen Fan smiled.
"Don't worry. I'll pay for it."
This is the first product of Feifan Technology, and Chen Fan must make it absolutely perfect.
Moreover, he still remembers that when 360 Antivirus was first launched, it directly shouted the slogan of "permanent free" and even put advertisements on CCTV.
As a result, within a short period of time, all the manufacturers in the industry were completely helpless, creating a business myth.
This time, Chen Fan was full of courage.
He simply took out the money earned from the two Internet cafes and the club's recent profits, which amounted to about two to three million, and gave them all to Liang Shichu.
We placed a one-page ad in several of the most influential newspapers in the country, and then bought a page ad on three major portal websites.
The final huge sum of money was spent on CCTV video advertising.
This time, Chen Fan was really bleeding.
He had to ensure that the product would be an instant success.
August 23rd.
Extraordinary Killing was quietly launched.
At the same time, advertisements in print media and the three major portals are still being placed.
Before the Chinese news, advertisements printed with the Feifan Technology logo began to run.
In just a dozen seconds, the ad detailed the disadvantages of Extraordinary Antivirus.
In addition to the common firewall, real-time email protection, virus isolation and other functions of other antivirus software on the market, this antivirus software also has novel features that other software do not have.
One-click kill, custom scan, pop-up filter, powerful mode, energy saving mode...
Of course, there is also the biggest killer, one-click system recovery.
These features are novel enough to arouse people's interest.
Of course, Feifan Antivirus also provides various versions such as personal version, family version, small and micro enterprise version, enterprise version, etc.
The pricing also ranges from 99 yuan to 599 yuan.
Anyway, if you compare carefully, you will find that their price for each version is just a fraction cheaper than that of the manufacturers.
In this era, short videos and self-media have not yet become popular, and the promotional effects of print media and television are still very obvious.
On the first day of advertising, the download volume of the software on Feifan Technology’s official website has been constantly changing.
Some people saw the advertisement and became curious, so they drove to experience it for themselves.
Some people go for the novel features and one-click recovery system.
For a whole time, Chen Fan stayed at Feifan Technology, staring at the download data in the background with Liang Shichu.
Chen Fan was relatively better off, but the staff outside looked at the constantly jumping load and started yelling from time to time, clearly unable to control their emotions.
6876.
This is the first load.
To be honest, Chen Fan is already very satisfied with this data.
After all, Feifan Technology is a new company, and many people came here purely based on the advertisements.
As long as they are willing to experience it, Chen Fan is confident that they will pay in the end.
Because compared with other domestic manufacturers, the advantages of Feifan Antivirus are obvious.
Sure enough, as the first batch of users started to experience the app, starting from the second day, the company's real-time monitoring of the data in the background directly turned into a terrifying straight line.
The load capacity is almost skyrocketing.
Moreover, the number of real-time paying users detected in the background is increasing rapidly.
What does this mean? It means that many people paid directly after downloading and experiencing the service.
Finally, through statistical calculations, the conversion rate of paying users among downloaded users is 78%.
This is definitely a super scary number.
Three hours.
The download volume of Feifan Antivirus has exceeded 50,000.
And this data is still growing rapidly.
At this time, Feifan Technology instantly attracted the attention of manufacturers in the industry.
Everyone began to inquire about the origin of this extraordinary technology.
After some inquiries, I found out that this company was not from the first-tier cities of Beijing, Shanghai and Guangzhou, but a newly opened small company in Yunhai City.
This shocked the Internet.
The most important thing is that they downloaded the extraordinary antivirus software. After research, they found that this antivirus software is really too powerful.
It is two versions ahead of all other antivirus software on the market.
It is powerful, easy to operate, and has a variety of new features that have never been seen before that are eye-catching.
What makes the manufacturers speechless is that this company is really good at making trouble.
They actually launched a new welfare policy in the third year.
VivaTech has released a new announcement.
To celebrate the 50,000 downloads of Feifan Antivirus and to thank users for their enthusiasm, from now on, all users who download Feifan Antivirus can pay 10 cents for a free trial for one week, and 9.9 yuan for a free trial for one month.
Of course, there are also versions with different price ranges and lifetime purchase prices of up to several thousand yuan.
The founder of this company is really good at having fun.
For a moment, everyone in the industry was completely dumbfounded.
Before they could react, after experiencing the excitement of a week at a dime, the download and payment volume of Extraordinary Killing increased again.
Until August 30th, one week before the interview for Extraordinary Killer.
The payload of the extraordinary killing virus has exceeded 500,000.
The number of paying users reaches 450,000.
Although at least half of the paying users come for the one-week trial benefit for one cent.
However, there are still more than 200,000 users who actually purchased the Extraordinary Killer Package.
In just one week, the sales of Extraordinary Killer exceeded 22 million.
Powerful firewall capabilities, convenient operation, and a variety of perfect functions that are far ahead of the industry...
All of this together created the myth of 22 million sales in one week.
So far, the first shot of the extraordinary killing drug has been a great success.