Chapter 371: Can only fight GG
"Let me start first. According to a friend of mine, their company has already started developing a farm game, and it will be ready in about ten days. In addition, many companies in the industry have already started projects and are preparing to develop similar games."
The three of them looked at each other, and Qi Liang spoke first.
There are countless Internet companies of all sizes these days, all looking for good projects, and imitation and copying is also a huge market.
If it is a large-scale online game, everyone may only be able to envy and hate it secretly.
However, a web game that does not have much technical content or difficulty is simply a delicious piece of cake.
When seeing a project that can be replicated, everyone rushes in, disrupting the market, and in the end no one benefits. This is the thinking of some Chinese business groups.
"In the past two days, an Internet company has contacted our technical staff. Since the code developers are all our veterans, there is no problem with code leaks."
As soon as Qi Liang finished speaking, Jin Feng on the side added.
"However, the development of this web game can be completed by ordinary small and medium-sized Internet companies in half a month. Preliminary estimates show that in ten days to half a month, many similar web games will appear."
Then, Pan Shaofu, a technical expert, gave a more objective result.
It is not as booming as outsiders see, nor is it as optimistic as the rest of the company's grassroots employees. The three partners who have experienced ups and downs are very clear-headed and have already seen the crisis involved.
Is there a towering building or a mirage in front of you? If you take a wrong step, you may step into an abyss.
"So, we don't have much time left?"
After listening to the three partners, Zhou Anan took a sip of coffee and asked calmly.
He also didn't expect that after the farm game became popular, it would bring not only opportunities but also crises.
In fact, he occasionally thought about these issues, but he didn't understand them in depth.
After all, the game isn't even popular yet, so there's no point in thinking too much.
But I didn't expect that the situation was worse than I imagined.
Nowadays, the Internet is all about capital chasing good money. If there is any good project, everyone will rush to copy it, regardless of copyright, as long as the project is launched.
Even TT, a giant in Internet communications, cannot avoid many potential competitors. It’s just that TT occupies such a large market share that others cannot make much of a splash.
Simple and easy-to-copy objects like farm games are definitely the sweet cakes in the eyes of small and medium-sized Internet companies.
If it fails to gain momentum in a short period of time and become the unique first choice in the hearts of netizens, "Happy Farm" is likely to be a flash in the pan.
Working in the Internet industry is really difficult.
If you don’t do it well, you will lose money and cry;
Do it well, but also prevent others from worrying about it.
MD, you were supposed to become a billionaire easily and reach the peak of your life, but in the blink of an eye you are facing the abyss.
All in all, it’s because the copyright awareness in China is too weak these days.
"Yes."
Nodding, Qi Liang agreed with his boss's statement.
"Do you have any good suggestions?"
Faced with this situation, Zhou Anan, who encountered it for the first time, felt a little tired.
He only thought that this farm game would be popular, but didn't consider the deeper problems.
After all, his vision was limited. In his previous life, he only set up a training department with an annual income of one million, and had never touched upon the high-end field of the Internet.
Today's Internet companies don't want to brag about how great they are by launching a WeWe mini program more than ten years later. Instead, they want to have a technical department with real skills, so it will not be difficult for them to launch a web game.
That being said, according to the general understanding of the outside world, this farm game may only be the most popular in the next one or two months. The manufacturers who came to ask for sponsorship fees before only looked at the short-term benefits and offered such a high price.
The exclusive sponsorship fee offered by Miss Yu was not low at all. He had felt that he had lost tens of millions before, and it seemed that he had been sad for nothing.
"If you want to get the most benefits, you either have to sell it at a high price or find a big company to cooperate with. However, the latter can easily be swallowed up by a big company."
After looking at each other again, Qi Liang suggested the best way to deal with the situation at the moment.
Even though their company is very popular now, they know their own business and their company's ship is small and cannot withstand too strong winds and waves.
All decision-making power lies in the hands of the big boss, and they are just employees now.
"I think you should be unwilling to accept these two choices."
Seeing the expressions of the three people, Zhou Anan asked with a smile.
Just because these people insisted on selling the company until they were penniless, Zhou Anan knew that they would not compromise easily.
"Yes, the three of us discussed this issue yesterday and were just about to report to you."
Seeing that the boss's expression didn't change much, Qi Liang said it honestly.
"Okay, tell me what you really think."
As for the CEO's hesitation to speak, Zhou Anan did not have the problem of those overbearing CEOs. She slowly drank a sip of coffee and waited quietly for the next step.
"We think the biggest problem now is that we don't have the foundation of big companies like TT and Jiulang, and we can't ignore the imitation of other Internet companies. The best solution is to increase investment, quickly gather the number of players, and strive to make a final decision in a short period of time, so as not to give other companies a chance to catch up."
When talking about this, Qi Liang's eyes became a little vague.
After all, this company really belongs to this big boss alone.
If you want to increase investment, you are spending the other party's money; or the other party sells its shares to allow venture capitalists to come in and start spending money.
No matter which one it is, it's not good for the big boss.
"You must know that our game's exclusive sponsor for three months sold 25 million to Meimei.com. I will not withdraw this money for the time being. It will remain in the company's account to support the operation of Happy Farm and the development of Weike. However, I have two questions. What kind of promotion do you think will allow our farm game to quickly occupy the market? Also, if TT also develops a farm project, how are you going to deal with it?"
Instead of responding to the other party's strategy immediately, Zhou Anan asked two questions in return.
The biggest problem now is not the impact on small and medium-sized Internet companies, but whether the big players will take action.
If an Internet giant like TT develops this kind of web game, not only will it be fast, but with its basic user base, it can directly challenge the dominant position in this field.
There is no logic to this kind of thing.
As for copyright and other things, they won’t care about it after they change their name. If you sue them, the worst that can happen is that you’ll just have to argue about it.
After three to five years, by the time others have made money, you will have lost everything.
Therefore, the underlying meaning of Zhou Anan's words was very clear. If he didn't see a very good prospect, he would withdraw the funds at any time.
"this……"
After hearing the big boss's two questions, Qi Liang and the other two looked at each other in bewilderment.
Although they have been in business for three years, their previous projects were all small-scale and not even half as brilliant as the current farm project.
For the former, they think that they should increase investment in advertising. The celebrity vegetable garden that the boss had previously created is very good, and they can definitely try to attract more big-name celebrities to join in order to attract more fans.
This requires a lot of money.
But for the latter, if giants like TT join in, they can only say GG.
(End of this chapter)
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