Chapter 875 Online shopping, can you still have fun like this
After one morning, the sales volume of Royal Australian milk powder, which originally cost 300 yuan and discounted to 185 yuan per can, exceeded 1.15 million cans, and the total sales exceeded 200 million yuan, which was a stunning success.
Of course, this is also the first time that JD Mall’s daily turnover has exceeded TB Mall, making it the industry leader in domestic online shopping malls.
Whether it is JD Mall or Royal Australian Milk Powder, it is a win-win situation.
JD Mall spent a lot of money to become famous and also received considerable sales commissions. Royal Australian Milk Powder has completely made its name by selling at low prices and in large quantities, and has secured its position as the No. 1 imported milk powder.
"Mr. Zhou, I have an idea... Do you think it's feasible?"
After chatting for a while, Liu Xijian talked about his idea of long-term cooperation with Mingliu Weike.
This time, after the joint promotion by JD Mall and Mingliu Weike, Liu Xijian has tasted success and wants to continue this cooperation model.
Facts have proved that his decision to go against the majority and switch from a single sales model to a boutique strategy of operating all-round branded goods was right. Their JD Mall and TB Mall have the same unlimited potential.
In particular, the Royal Australian Milk Powder sales promotion with Mingliu Weike not only broke the sales record of the online shopping industry, but also added hundreds of thousands of high-quality customer sources to JD Mall.
If they can continue this cooperation model, it is only a matter of time before their JD Mall becomes No. 1 in the industry.
These customers who can spend hundreds of dollars to buy a can of milk powder are the main force of online shopping.
"The timing is not right yet. Mingliu Weike can occasionally participate in cooperative activities, but will not be tied to cooperation with specific online shopping websites."
Hearing Liu Xijian's proposal, Zhou Anan shook his head to reject it.
The Royal Australian milk powder promotion case was just a coincidence and cannot be replicated.
Mingliu Micro-Customer, which is preparing for its second round of financing, must maintain its simplicity and focus on building user reputation so that it can go abroad.
Finding profit points from off-line cooperation is not Mingliu Weike’s current goal.
Cooperating with JD Mall may bring certain profits, but it will be a minus point for user experience.
It can be said that as long as Mingliu Weike maintains its user growth, even if it makes losses every month, it will still attract more investors and its market value will continue to increase.
Once there are negative points, the celebrity micro-customer will be at risk of being overtaken by others, which is definitely not worth the loss.
Zhou Anan would never do such a thing as killing the goose that lays the golden eggs by influencing famous micro-customers and developing JD Mall.
Celebrity micro-tourists cannot afford any risk.
Of course, Zhou Anan couldn't let CEO Liu's ambitions cool down: "CEO Liu, I think the current focus of JD Mall is still on brand building and warehousing and logistics. However, if CEO Liu wants to expand the influence of JD Mall, he can create a separate shopping festival."
“Shopping festival?”
Liu Xijian, who was originally a little disappointed, couldn't help but show great interest when he heard the other party's suggestion.
It is no exaggeration to say that JD Mall, which focuses on mid-to-high-end brands and logistics system construction, has surpassed Ali's TB Mall in logistics services and after-sales services.
It’s just that TB Mall, which offers high quality and low prices, has a larger user base and has always been ahead of JD Mall.
Liu Xijian's most urgent task is to find a way to enhance the influence and popularity of JD Mall to perfect his big brand strategy.
"Yes, the current disadvantage of JD Mall is that the prices of branded goods are relatively high, which makes users who are accustomed to low prices in online shopping subconsciously resist. We can create a festival for online shoppers, offer discounts and promotions, and increase awareness and sales. For example, November 11th is a good date, we..."
The so-called Singles’ Shopping Day has not yet appeared, but Zhou Anan doesn’t mind it appearing earlier.
The shopping website that first creates this kind of shopping festival will definitely gain huge popularity effect, which is an advantage that subsequent imitators cannot match.
"After hearing what you said, I feel embarrassed to run a shopping website."
After listening to the other party's story, Liu Xijian took two minutes to digest it, let out a long breath, and sighed with some relief.
There is no doubt that the promotional plan proposed by the other party set a precedent for online shopping, and its effect is absolutely incomparable.
Online shopping can be fun in this way.
Fortunately, the other party had no plans to set up a shopping website, and fortunately, the other party became a shareholder of JD Mall. Otherwise, Liu Xijian didn’t know whether he would have a foothold in this industry in the future.
"Mr. Liu, you are too polite. I am only good at talking. The actual operation still depends on professionals like you."
In response to this, Zhou Anan, who is very self-aware, said with a smile.
He has a lot of theories in his mind, but implementing them is not an easy task.
Otherwise, with hundreds of shopping websites competing for users, the only ones that stand out are TB Mall and JD Mall, leading the Double 11 trend.
"Mr. Zhou is too modest."
Seeing the other party so humble, Liu Xijian suddenly felt that what he had said in previous media interviews were too high-profile.
With a clear idea of the website promotion in mind, Liu Xijian talked about another important matter: "Mr. Zhou, in terms of funding..."
"Regarding the additional investment, I'll let Mr. Qin from Huaxia Fengwu Investment contact you."
When it comes to follow-up investment, Zhou Anan will naturally not miss it.
It can be said that the investment in JD Mall is an important project of Hua Xia Fengwu Investment Company, and it is absolutely necessary to invest in shares.
When other investment institutions enter the market, only the shares of Liu Xijian's team will be reduced.
However, President Liu was spending money a little too quickly.
You know, after the initial cooperation between Mingliu Group and Miss Yu to invest 80 million, both parties have added 100 million, and now they are going to add more.
Shopping websites are really a money-burning thing.
"Ah Cheng, I heard that our Xiao Xiao went to a charity dinner with a man last night. Did you see it?"
When her husband opened the door and came in, Wang Jingbi, who had just come out of the kitchen carrying a plate of sliced fruit, asked with a smile on her face.
Her daughter has graduated for a year and has never been in a relationship. As a mother, she sees it and is worried, but she can't say much.
Otherwise my daughter would be deceived by some irresponsible man when she is anxious.
“Yes.”
Li Dongcheng picked up a piece of watermelon with a small fork and nodded in agreement.
"Then why didn't you tell me when you came back last night?"
After glaring at the other person, Wang Jingbi asked, "Is that man the one Xian'er was talking about?"
"It should be."
"What do you mean by should be? If it is, it is. If it is not, it is not."
Wang Jingbi snatched the small fork from the other person's hand and spoke a little louder.
Can my daughter's matter be a trivial matter? ? ?
"Yes, yes, I have asked Xiao Chen to investigate the specific situation."
Faced with the power of his wife, Li Dongcheng, who was the third in the provincial government, quickly responded in a serious tone.
"That's more like it. Tell me quickly, what does that man look like?"
“…”
(End of this chapter)
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