Chapter 951 Balance
Before Mingpinhui went online, Liu Xijian proposed to find a young and well-known celebrity to be the spokesperson, but was rejected by Zhou Anan.
First, he was not sure whether Mingpinhui would become a hit overnight. If it developed slowly, it would take a process to impress netizens with its quality, and there was no need to spend money to hire a spokesperson.
Secondly, if you spend a lot of money to hire a spokesperson but the website doesn’t see any improvement, it will not only waste money but also make you a laughing stock.
Now it seems that Zhou Anan has underestimated the power of the cooperation between Weike, TX and JD Mall, and also underestimated the appeal of the low-price discounts of those 35 brands to netizens.
Mingpinhui, whose sales exploded as soon as it went online, can not only open the door to cooperation with other brands in handling inventory, but also negotiate prices with brands in a more arrogant manner.
The issue of hiring a spokesperson can definitely be put on the agenda.
The B2C market is changing rapidly, and the popularity of Mingpinhui will definitely attract many institutions to follow suit. It is necessary to determine the brand status of the fund at the first time and become the No. 1 choice of netizens for special sale websites.
Of course, Zhou Anan’s choice of Liu Feifei as the spokesperson was not a whim. After all, the fairy sister is the most profound memory of those born in the 80s and 90s.
Today's post-80s generation is the main force of online shopping and the main target group of special sale websites, making Liu Feifei's endorsement a perfect match.
"Famous Brands?"
After hearing the proposal from the young rich man, Liu Jingyao, as an agent, instinctively searched for relevant information quickly.
"Well, it's that crazy new shopping website I told you about before. I bought two windbreakers for you this morning. If I hadn't asked Xiao Li to log in to my account and pay earlier, I would have almost missed out on them."
Liu Feifei showed her aunt the shopping website webpage opened on her mobile phone and explained it with bright eyes looking at the man not far away.
Because it is not possible to pay directly by logging in on the mobile phone now, Liu Feifei, who was lying in bed and didn't want to get up, called her assistant after shopping and asked her to log in to the account on the computer to pay.
Such convenient shopping is much easier than going shopping by herself.
“Is this the new website of the Celebrity Group?”
After scanning the page, Liu Jingyao found that dozens of brand products were sold out, and there was a celebratory banner at the top that read "Sales exceeded 30 million in half an hour". She asked the young rich man in surprise.
It seems that this newly launched website has great potential.
It broke 30 million in half an hour. Even a certain medium-sized online shopping website that had previously wanted Liu Feifei to be its spokesperson did not have such dazzling sales in a week.
Previously, she had dreamed of cooperating with several top-ranked online shopping websites with more registered users, such as TB, JD Mall, and DD.com. Liu Jingyao helped her niece turn down endorsement invitations from several ordinary online shopping websites.
Now that she heard the invitation from this young rich man, she naturally considered it carefully.
"Yes, this is a new website developed by a company under the Mingliu Group and JD Mall. If it develops smoothly, this website will become a new benchmark for domestic discount websites."
When talking about the future of Mingpinhui, Zhou Anan's words were full of confidence.
With the success of similar websites in the past, and the dazzling performance of Mingpinhui when it first went online, Zhou Anan had no reason not to believe in the future of this discount sale website.
"What about the endorsement fee?"
Listening to the other party's calm words, Liu Jingyao did not doubt the other party's thoughts, and asked the key question with some surprise.
When a celebrity endorses a product, the amount of the endorsement fee is also a disguised way of announcing the celebrity's value and status to the outside world.
If the endorsement fee is high, the corresponding quality of film and television resources will also be improved; if the endorsement fee is low, even the directors and investors will dislike it.
Just like the person with the highest endorsement fee in the industry is the international superstar Cheng Tian, who ranks first among domestic celebrity endorsements with an endorsement fee of 20 million. This also declares his status as a top-tier star, and the film and television resources he gets are all major international investments.
Of course, outsiders have no idea whether the 20 million specifically represents one and a half years or two years.
Generally speaking, 10 million is the top standard for first-line celebrity endorsements, and the endorsement fee for an ordinary first-line celebrity is approximately between 4 million and 6 million.
At this price point, many brands sign one-year contracts, or two-year contracts and announce that they are endorsements worth tens of millions. It is common for them to make the headlines in the entertainment section.
Now, because Liu Feifei has collaborated with Cheng Tian and others on international films, her endorsement fee has increased from 1 million yuan a year to about 2 million yuan a year.
Yunsheng Jewelry previously received tens of millions in endorsement fees, but it signed a three-year contract with Liu Feifei, which was considered a significant premium.
However, taking into account the inflation in the next two years, it almost meets Liu Feifei's highest net worth standard.
"Your previous endorsement with Yunsheng Jewelry was over 3 million per year, right?!! What do you think of 10 million for two years, including five appearances per year?"
Knocking on the table, Zhou Anan, who was mentioned by Tianxian sister before, gave a relatively reasonable offer.
As a major shareholder of Blue Whale Entertainment, Zhou Anan has some understanding of the endorsement fees in the industry.
Of course, his offer also appropriately raised Liu Feifei's current value.
Even the current leading actresses of Blue Whale Entertainment, such as Zhu Yiqi, Shi Shi, and Zhang Hanyi, receive endorsement fees of around 1 million to 1.5 million yuan per year.
However, Zhang Yuhan, who joined the company halfway, is now endorsing a piece of jewelry at a price of 2 million a year and 5 million for two years, becoming the top female star in Blue Whale Entertainment.
"Can."
When Liu Jingyao heard the other party's offer, her eyes lit up and she nodded in agreement.
If Liu Feifei can once again sign an endorsement contract with Mingpinhui for tens of millions of dollars, it will mean that she has officially entered the ranks of first-line actresses, and her resource level will also increase in the future.
Many big directors use the endorsement fees of artists as a selection criterion.
As for the five appearance fees included, that was expected. The endorsement contract they signed with Yunsheng Jewelry also included at least three appearance fees per year.
However, upon hearing this young tycoon state his niece's confidential endorsement fee so clearly, Liu Jingyao couldn't help but give her a cold look.
"Let me make a phone call."
After finalizing the spokesperson and price, Zhou Anan picked up her phone and called Jiang Minchi, the president of Mingpinhui: "Mr. Jiang, congratulations on the huge sales on the first day of Mingpinhui."
"Mr. Zhou, you are so polite. It is because of your leadership and Mr. Liu's that our Mingpinhui has achieved such results. I believe that with you behind us, Mingpinhui will be even more brilliant."
Jiang Minchi, who received numerous complimenting calls, immediately stood up in front of the big boss, with a smile on his face and a tone full of humility.
He switched jobs from Ali and now became famous overnight. This is definitely a great turning point in his life. It is not an exaggeration to say that his net worth has skyrocketed.
Just now, his old boss, the vice president of one of Ali's branches, called to congratulate him, which made Jiang Minchi very proud.
"There is something I want to discuss with Mr. Jiang. Earlier, Mr. Liu proposed to hire a spokesperson, but it has been shelved for the time being. Now that the website is off to a good start, I think hiring a spokesperson early can also increase the popularity of the website. What do you think?"
Although the decision has been made, Zhou Anan still has to give face to President Jiang.
"I think it's possible. I wonder if Mr. Zhou has a suitable candidate?"
Jiang Minchi was no rookie in the workplace and he knew the boss's intention. He took the initiative to ask a question.
If you couldn't even hear this hidden meaning, you could have packed up and left long ago.
On some issues unrelated to development strategy, the boss's wishes must take precedence over his wishes as the head of the company.
"What do you think of Liu Feifei? She just signed a multi-million dollar endorsement contract with Yunsheng Jewelry, and her image on screen was also very good. We can also sign her for 10 million for two years. What do you think?"
Looking at Liu Feifei who was making a weird face opposite her, Zhou Anan asked her tactfully.
When consulting, you should use a consulting tone to make the other person feel properly respected.
"I think so."
The big boss has hinted so clearly, Jiang Minchi naturally wouldn't have any objections.
Anyway, with Mingpinhui achieving sales of over 30 million in half an hour after going online today, and all the stocks of signed brands sold out, with such a brilliant record, it does not require too much capital to sign contracts with other brands later.
What's more, Liu Feifei's image does fit the customer group that the website targets, which is in line with his expectations.
A two-year endorsement contract like this one worth 10 million does not need to be paid off in one lump sum. This amount of money is not a big deal for Mingpinhui today.
"If Mr. Jiang thinks it's okay, then it's settled. As for Mr. Liu, please communicate with him."
Instead of communicating with Liu Xijian in private, Zhou Anan gave Jiang Minchi the opportunity to communicate and make the decision. In addition to respecting the other party, she also wanted to maintain balance.
The development strategy of JD Mall is completely different from that of Mingpinhui. It is very important for Jiang Minchi to retain the power to make independent decisions.
(End of this chapter)
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