Chapter 953 Countermeasures
According to the information currently available, a total of 21 brands will be launched on Quanpinhui, most of which are mid- to high-end brands from Pengcheng.
In terms of discounts, it is similar to Mingpinhui, and the sales volume in two hours is also quite impressive, estimated to have exceeded 5 million.
The other party did not do any promotion before the launch, and only began to promote it vigorously on several mainstream portals after the launch. It was obvious that they were trying to take advantage of the popularity of Mingpinhui from the very beginning.
However, Mingpinhui is no longer able to effectively target the opponent.
It can be said that a piece of meat has been bitten off from the new special sale market that has just been opened up.
Another problem is just as Zhou Anan expected. The major shareholder behind Quanpinhui is an investment institution, and that investment institution is under the name of Jing Yuxiu.
"How is Mr. Jiang going to deal with this?"
After listening to the detailed analysis report, Zhou Anan asked President Jiang who was in charge of the affairs.
In this regard, it is important to listen to the advice of professionals.
"At this point, we can only rely on accelerating promotion and contacting brand merchants. In terms of promotion, we can sign an endorsement contract with Liu Feifei as soon as possible, shoot advertisements, and put them in the mainstream media market to establish the image of our website. In terms of contacting brand merchants, we can increase the ex-factory price and take as much inventory of mid-to-high-end brands as possible. Our website can maintain low discounts through subsidies."
Although the time for all products to be released is very short, Jiang Minchi, who has worked in Ali for many years, is not too panicked and has already thought of effective ways to deal with it.
However, both promotion and contact with brand merchants require huge financial support.
In other words, in order to grab a piece of the pie, Mingpinhui can only use the simplest and most lavish way of spending money to suppress its opponent and occupy a share of this emerging discount sale market.
If we were to invest money, the original 55 million in funds, of which only about 40 million is left, would definitely not be enough, and we would need additional investment.
Speaking of this, Jiang Minchi, the president and third largest shareholder, felt a little sad.
He originally thought that Mingpinhui would become an overnight success and would be qualified to negotiate with major brands. He felt that he would not need to invest too much in the future and could even turn losses into profits in the short term, thus developing the website into a unicorn in the industry.
Who would have thought that such a shameless competitor would appear without any notice, coming with such aggressiveness and threat.
“I agree to make additional investments.”
After President Jiang finished speaking, Liu Xijian agreed to the plan.
To run a shopping website like this, you have to spend money. JD Mall has achieved its current status by relying on the money from various investment institutions.
Now that Mingpinhui has become an instant hit, the situation is very good. Although there is competition from shameless plagiarists, Mingpinhui, which has an advantage, will sooner or later become the No. 1 in the industry as long as it is willing to spend money.
In the current situation, whoever can spend more money will have the last laugh.
Liu Xijian, who has rich experience in struggle, is not afraid of this at all.
"I agree."
Both shareholders agreed, and Zhou Anan naturally agreed as well, as he happened to have sufficient funds at the moment.
At present, Mingpinhui still has a great advantage, both in terms of sales and popularity.
Next, it will be a competition of after-sales service and the amount of brand partners won over by spending money. Whoever can hold on to the end will have the last laugh.
As for after-sales service, thanks to the logistics system that JD Mall has built up over the years, Mingpinhui is not afraid at all and can even expand its advantage in this regard.
For brand partners, it depends on who offers the best price, that is, the level of subsidies provided by the website itself. This is the main direction of spending money.
".Then add another 55 million in funding."
After confirming the additional investment, the three people negotiated on the additional investment amount and unanimously agreed to double the investment amount.
Zhou Anan, who is wealthy, also lent 3 million to Jiang Minchi in his personal capacity, with an annual interest rate of 5%, so as not to affect President Jiang's own shares.
He had forgotten that the shareholder of Mingpinhui was Huaxia Fengwu, and he did not need to use his own funds for additional investment.
I have money but nowhere to spend it, really.
"In addition, we must do a good job in after-sales service."
While the founders of Mingpinhui were discussing countermeasures, in the president's office of Quanpinhui, whose headquarters was also in Pengcheng, Jing Yuzheng, with a smile on his face, and a few others were leisurely drinking red wine.
"Brother Yu Xiu's trick of taking advantage of the east wind is really brilliant."
After taking a look at the sales volume of nearly eight digits displayed on the computer page on the desk which was still rising, Ning Jie smiled and complimented his leader.
Previously, he did not quite understand why the other party did not have any promotional advertisements before the launch. Now that the truth has been revealed, this shareholder has to admire it very much.
Who would have thought that the other party would actually want to take advantage of the popularity of Mingpinhui and spend money to get the homepage promotion of several mainstream portals at the same time as the website was launched. It has to be said that it was a brilliant idea.
The sales volume exceeded 7 million in just over two hours, and it seemed that breaking the sales volume of 10 million would not be a problem at all. Such a record is considered excellent among domestic shopping websites.
It can be imagined that this website, in which he invested 2 million yuan, is definitely a profitable business.
If this website could become a big company with a market value of tens of billions, Ning Jie would get excited just thinking about it, and he would wish he could find his little lover and have a few hundred rounds of battle with her.
"It's more than just wonderful. Master Jing's move is absolutely brilliant. Maybe it will even be written into textbooks in the future."
After taking a sip of red wine, Sheng Liunian, one of the shareholders, praised the other party without hesitation.
Being able to connect with the Jing family is the result of his many years of hard work.
But he had not expected that an unexpected investment to build closer relationships might actually yield extremely rich returns.
Who knows, their Liunian Investment Company may be able to create another wave of market trends and boost investors' enthusiasm, which will be a pleasant surprise.
"Mr. Sheng, you must be joking. It's just a little trick, not worth mentioning."
Listening to the compliments from the two, Jing Yuxiu, who maintained his elegant demeanor, calmly accepted the compliments. The curve of his mouth corners represented his inner joy.
After being rejected in an almost humiliating way, Jing Yuxiu immediately thought of a plan to cut off the source of the problem and secretly asked someone to build a shopping website.
Relying on his own connections in Pengcheng, Jing Yuxiu obtained inventory of 21 brands at extremely low prices, and waited for Mingpinhui to go online to take advantage of the other party's momentum.
As far as he knows, Mingpinhui had a huge fanfare before it went online. Not only did it invest huge amounts in promotion, it even invested considerable subsidies in brand inventory.
However, his Quanpinhui made considerable profits in this sales link and has already surpassed the other party.
While drinking, Jing Yuxiu saw He Wuqiu remained silent, so he smiled and asked him, "Old He, what are you thinking about?"
"I was wondering if there was any influence from your eldest brother?"
Unlike the optimism of the other two latecomers, He Wuqiu, who knew the whole process of the establishment of Quanpinhui, was a little worried.
You know, when Jing Yuxiu tried to test the other party, someone far away in the capital had sternly warned the eldest brother of the Jing family.
What they are doing now is tantamount to challenging the other party.
"You're overthinking. This is legitimate business competition. What can the Wang family say? Besides, our website has a bright future. How could my eldest brother..."
After hearing He Wuqiu's concerns, Jing Yuxiu comforted him with an indifferent look on his face, and then his cell phone rang.
Seeing his eldest brother's number on the screen, Jing Yuxiu quickly put down his glass, signaled the people around him to keep quiet, and then picked up the phone cautiously: "Brother."
(End of this chapter)
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