Chapter 224 She Caught Me
"It's a big deal to invite Liu Hua to endorse it."
Sitting in the Qinglan Tea flagship store in Yintai City, Zhou Anan, who had just finished getting her eyebrows done and was on her way to the station, heard Miss Yu's decision and gave her a big finger.
You know, as the leader of the four most influential kings in Hong Kong and Taiwan, Liu Hua's endorsement fee is a sky-high price, not to mention his influence.
Who would have thought that Miss Yu would make such a big move right after she sorted out the development direction of Wangjia Group.
Do you really want to be a milk tea tycoon?
Who knows, in the future, when we see advertisements for instant milk tea that sells hundreds of millions of cups a year and circles the earth several times, we may have to change our brand.
"Since we've chosen to sell directly, do you want us to find a celebrity to endorse Qinglan Tea? This will help increase its popularity."
Yu Xian'er was very pleased with the boy's compliment and asked with a smile.
"Forget it. Qinglan Tea has not yet been rectified. There is no need for it now."
Shaking his head, Zhou Anan smiled and rejected the proposal.
After a period of communication and adjustment, Zhou Anan and the management of Qinglan Tea finally reached a consensus.
Well, there are currently five people in the management team of Qinglan Tea: Zhou Anan, who holds 38% of the shares, Yu Xianer, who holds 33% of the shares, Wang Rong, who holds 14% of the shares, the vice president, who holds 10% of the shares, and Miss Wang, who basically has nothing to do with the business and holds 5% of the shares.
The unanimous opinion was that Zhou Anan made a suggestion, Miss Yu and Wang Rong agreed, and it was useless even if the vice president got angry.
Mainly engaged in direct sales, it produces word-of-mouth tea drinks and challenges Starbucks.
Working in an industry without a dream is no different from being a salted fish.
In addition, the company's R&D department also had to develop a new brand and take the route of rapid franchising, leaving the later Xinshiqi with no way to go.
Didn’t the great man say that we must grasp things with both hands and make both hands strong?
It just so happens that those closed Qinglan tea shops can be transformed into franchise stores of the new brand, so there won’t be much waste.
This can be considered a compromise made by Zhou Anan to Vice President Gu, who has worked diligently for the development of the company. However, we must first focus on the direct-operated stores, as the new brand will take some time to develop.
After making the decision to operate directly, the existing 27 Qinglan tea shops entered into a comprehensive rectification process, cutting off small stores that did not meet the standards, focusing on improving services and developing a system that can be fully promoted.
After accumulating some funds, continue to expand.
On this point, Zhou Anan only talked about the Starbucks case, and the rest was the task of Wang Rong and the vice president.
Zhou Anan is very familiar with the job as a hands-off boss.
As for Miss Yu's suggestion of hiring celebrities to endorse the products, Zhou Anan, who had just looked at the tea shop's financial statements, felt very annoyed.
With only a few hundred thousand in liquid funds, would you borrow millions to hire a celebrity to endorse your product?
It's a pain to have nothing to do.
Anyway, he has already placed advertisements in the first season of "Love Dormitory" which is currently being filmed. When the TV series becomes popular, it will be easy to make Qinglan Tea popular.
As for the TV series not being popular.
"By the way, I have shown the first sample episode of the TV series to Director Zhuang of Jiang Province TV Station, and they offered 200,000 per episode."
After taking a sip of coffee, Yu Xianer talked about another thing.
When it comes to promoting the TV series, Zhou Anan and others have few resources, so Yu Xian'er, as the invisible major shareholder, has to do it herself.
"Only 200,000?"
After hearing the price, Zhou Anan felt a pang of pain in her teeth.
You have to know that the first season of "Love Dormitory" has only 20 episodes, and one episode costs 200,000 yuan, so 4 million yuan can't even cover the cost.
Although the investment in this drama was only five million, on average, he alone would lose tens of thousands.
But after calming down and thinking about it, Zhou Anan felt that it was good enough that the TV series produced by this makeshift team was purchased by a satellite TV station.
There are no famous directors, no stars, no adaptations of best-selling works, and it is no different from a "three-no" product.
If it were anyone else, even the local TV station probably wouldn’t even bother watching it.
Of course, Zhou Anan has also seen the sample film. The quality is not much different from the previous version, and the picture quality and costumes are even better.
I think the ratings shouldn’t be too bad.
If the first round of broadcast becomes popular, you can also sell the second and third rounds.
"But I didn't agree. I signed an agreement with them. As long as the ratings are over 1%, their purchase price is 400,000 per episode; 2%, the purchase price is 600,000 per episode; 3%, the purchase price is 800,000 per episode."
After a pause, Yu Xianer continued.
“What if there is no 1%?”
"Jiangsu Province Satellite TV agreed to put this drama on the 9pm time slot. If the ratings are less than 1%, we won't charge any money."
“.”
Zhou Anan looked speechlessly at Miss Yu who was speaking halfway. She wanted to complain a few words, but after thinking it over, she decided to swallow it.
The other party has done so many things, it is better for him, a small shareholder who just sits back and counts money, to keep a low profile.
Calculating money based on ratings is a good choice.
Although she didn't know what the ratings were for the first season of "Love Dormitory" in the previous life, Zhou Anan knew that this drama had the potential to be a big hit, and it would not be lower than 1%.
Otherwise, he wouldn't have spent tens of thousands of dollars to have someone do soft-text promotion on the Internet, and bombarded all major BBSs with posts.
In another month or two, we can release some funny footage to increase the audience's interest, and then we should be able to get a good result.
If it can reach more than 2%, 60 times 20 equals 12 million, plus the second round of broadcasting rights, it will be 8 million, and he will get a quarter of it, which is 5 million.
This is an amazing speed for making money.
If there’s not 1%, haha.
Well, he should communicate more with the female leads as soon as possible.
The first wave of investment was a failure, and any hope of entering the film and television industry in the future is basically in vain.
Just as Zhou Anan was falling into fantasy, Yu Xianer received a call.
".I'll let An An go and take you down."
After hanging up the phone, Yu Xianer said to the boy: "Xiao Xiao is at the airport. I have something to do. Can you help me pick her up?"
"OK."
Zhou Anan originally wanted to talk to the female leads about the script, fearing that there would be no chance in the future, so after receiving the eldest lady's instructions, she simply agreed.
At Hangzhou Yushan Airport, Zhou Anan met Miss Wang, who was leisurely drinking coffee, at the Qinglan Tea Shop at the airport.
"Xiaoxiao, don't you like Starbucks coffee?"
Looking at Miss Wang who was wearing a fresh tank top, Zhou Anan took the initiative to pull the other's suitcase and asked with a smile.
"That's rude. You should call me Sister Xiaoxiao."
After correcting the other party's address, Wang Xiaoxiao took a sip of coffee and said proudly, "Xian'er gave me a Qinglan VIP card. Starbucks is too expensive. Besides, I also have shares here, so I must support my own industry."
Unlike Yu Xianer, whose family is wealthy, Wang Xiaoxiao, whose parents are both civil servants, has never been rich since childhood.
In addition to the living expenses that her parents sent her on a regular basis, the rest of her pocket money was the New Year's money she saved.
“.”
Faced with this young lady who was holding an LV bag and crying poor, Zhou Anan felt that silence was golden and helped her pick up her luggage bag.
"An An."
Just as Zhou Anan and others were about to walk out of the elevator and go to the parking lot, they heard a familiar voice.
"Wang Min."
Looking at the girl walking towards her, Zhou Anan was a little confused, and then relieved.
If he remembered correctly, Wang Min was a native of Yushan, so it was not surprising that he appeared here.
"Zhou Anan, what a coincidence, who is this?"
Wang Min looked at the beautiful girl next to the boy and the luggage in Zhou Anan's hand in confusion, and asked in confusion.
No way, she caught me?
(End of this chapter)
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