Only by building their own marketing channels and teams amidst the wave of marketization can companies gain a foothold in the market.
Guo Yuxi is in charge of sales for Greenery Yongjiu, but recently he has clearly felt overwhelmed.
"Second brother, this is too difficult, it's really too difficult!"
Guo Yuxi kept scratching his head with both hands, to the point that Li Xiangdong was afraid he would scratch his hair off.
"What's wrong? Didn't it sell quite well a few days ago?"
"Why--"
Guo Yuxi sighed, "At first, we had a promotion: buy two bottles and get one free, and the price wasn't high, which did attract a lot of people. But now that the price has gone back to normal, sales have plummeted!"
Li Xiangdong nodded. "That's normal."
"normal?"
Guo Yuxi's eyes widened; she was practically going crazy.
"This distillery is pouring in real money every day! They've spent all that money, and in the end, the wine they produce just piles up in the warehouse and can't be sold! Is that normal?"
"Normal, normal."
Li Xiangdong chuckled, "Which brand isn't like that? Going from zero to one is much harder than going from one to a hundred!"
Guo Yuxi was extremely frustrated. "What can we do? We can't keep losing money like this, can we?"
The money invested in the winery was several sacks of ten-yuan notes a day, which pained Guo Yuxi greatly.
Li Xiangdong tapped his fingers on the table. "Of course, we can't keep going like this. Here, how about we do it this way..."
Guo Yuxi's big eyes shone brightly with joy, and her voice was much louder than before.
"Hey! You're the one with the best ideas! I think if we do it this way, it'll definitely work!"
However, he had one concern: "Everything else is easy to handle, but there's one thing: our pricing is so high, almost as high as Moutai. Will anyone buy it?"
Li Xiangdong smiled mysteriously, "We'll see!"
Actually, Li Xiangdong's move wasn't anything new.
He's just trying to take advantage of Moutai.
Leveraging the brand recognition of Moutai, they quickly opened up the market for Greenery.
As Li Xiangdong began his scheme, people soon discovered that everywhere they went, there were advertisements for Greenery Forever!
A 10-meter-high billboard stands atop a 26-story landmark building in the provincial capital, displaying the advertising slogan for Greenery Everlasting Wine.
"Greenery forever nourishes the heart, and fatherly love is as enduring as a mountain."
This advertising slogan not only appears on landmark buildings, but is also painted on the walls of rural farmhouses and on utility poles.
These two sentences quickly spread among the people of western Sichuan.
Even women and children who don't drink alcohol have the idea that Greenery Yongjiu is a pretty good brand of baijiu.
At the same time, Guo Yuxi placed a display stand for Greenery Yongjiu at all the tobacco and alcohol counters in western Sichuan.
Several beautifully packaged bottles of Greenery Wine were displayed on the stand, with prices ranging from two hundred to forty depending on the wine's grade.
In fact, the packaging of all liquors is still relatively simple and crude, with most of them being normal glass bottles.
But Greenery Everlasting Wine is different. The most expensive bottle was specially designed by Li Xiangdong. It has a long, narrow neck and a full, bulging belly. The bottom of the glass bottle is concave in the shape of a mountain peak, and when viewed under the sun, the mountain peak even sparkles with gold.
It has to be said that, in terms of appearance alone, Greenery Yongjiu is absolutely unrivaled in the current liquor market, far ahead of the competition.
The extensive marketing campaign of Greenery Wine has greatly captured people's attention.
When you mention Greenery Yongjiu now, it's definitely a representative of high-end baijiu.
Once the product's influence is established, the next step is to launch various activities and promotions to stimulate user participation and purchase intention.
These methods were all commonplace for Li Xiangdong, and he used them with ease now.
For example, setting up limited-time flash sales, discounts for purchases over a certain amount, free gifts, and lucky draws greatly increases users' sense of gain and loyalty.
In addition, they have set up different levels of reward mechanisms. Users who have bought Greenery Everlasting Wine will receive cash rewards if they recommend others to buy it.
The more people they refer, the more rewards they receive.
Next, Li Xiangdong organized a liquor tasting competition in the name of the distillery.
This competition not only invited more than a dozen of the most famous liquor factories in the country at the time, such as Fenjiu, Moutai, Quanxing Daqu, Kongfuyanjiu, Qinchijiu, Lanlingwangjiu, and Jiannanchun, to participate, but also invited the most famous liquor experts and some celebrities in the area to serve as judges.
Of course, the most eye-catching thing is the prize money for the competition, which is as high as one million!
Whoever wins the gold medal gets the million!
One million is not a small sum, even for these booming wineries.
Guo Yuxi devoted all her energy to organizing this competition, and lost more than 20 kilograms in just one month.
However, Guo Yuxi looks more capable after losing weight, and the lines on her face have become more resolute.
"Second brother, everything is almost ready, and the experts and celebrities have all arrived."
"That's good. You've worked hard. Once this competition is over, you'll be awarded first-class merit!"
Guo Yuxi yawned and blinked, "Hey, Second Brother, I'm still very worried!"
What are you worried about?
"Can we win the gold medal?"
Li Xiangdong retorted, "What? Win the gold medal?"
"yes!"
Guo Yuxi said matter-of-factly, "We went to so much trouble to invite Mao Jianwu over, just to be our sedan chair bearer!"
Li Xiangdong couldn't help but chuckle, "You're really dreaming! The condition they're offering from Moutai is that they want the gold medal!"
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